# GetYourGuide

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{{Short description|German online travel activities marketplace}}
{{Infobox website
| name = GetYourGuide
| logo = GetYourGuide Logo.svg
| logo_size = 165
| type = [privately held company](/source/privately_held_company)
| foundation = {{Start date and age|2009}} in [Zurich](/source/Zurich), [Switzerland](/source/Switzerland)
| location_city = [Berlin](/source/Berlin)
| location_country = [Germany](/source/Germany)
| language_count = 37
| area_served = worldwide
| founder = {{unbulleted list|Johannes Reck|Tao Tao|Tobias Rein|Martin Sieber|Pascal Mathis}}
| key_people = Johannes Reck (CEO)<br/>Tao Tao (COO)
| industry = tourism
| products = [online marketplace](/source/online_marketplace)
| num_employees = 1000+
| homepage = {{URL|https://www.getyourguide.com/}}
}}
thumb|Headquarters in Berlin
'''GetYourGuide''' is a German [online marketplace](/source/online_marketplace) for [tour guide](/source/tour_guide)s, [excursion](/source/excursion)s, travel-related activities, and tickets to [tourist attraction](/source/tourist_attraction)s.<ref>{{cite magazine | last=Williams | first=Greg | title=Europe's hottest startup capitals: Berlin | url=https://www.wired.co.uk/article/berlin | magazine=[Wired](/source/Wired_(magazine)) | date=15 August 2011}}</ref><ref>{{cite news | url=https://www.wsj.com/articles/BL-VCDB-12671 | title=GetYourGuide Finds You Leisure Activities at Your Travel Destination | last=Kolodny | first=Lora | work=[The Wall Street Journal](/source/The_Wall_Street_Journal) | date=7 January 2013 | url-access=subscription}}</ref> It offers more than 150,000 'experiences' from more than 20,000 supply partners worldwide, some of which use the GetYourGuide branding.<ref>{{cite news | url=https://www.fastcompany.com/91037407/getyourguide-most-innovative-companies-2024 | last=Kelso | first=Stirling | title=Wanna tour the McLaren Racing headquarters? This travel site could take you there | work=[Fast Company](/source/Fast_Company) | date=19 March 2024}}</ref> In the third quarter of 2025, the company reported 10 million 'experiences' booked.<ref name=stacks/>

Providers list their service on the platform and are charged a [commission](/source/Commission_(remuneration)) on sales.<ref>{{Cite news | url=https://www.cnbc.com/2023/06/01/travel-firm-getyourguide-raises-194-million-at-2-billion-valuation.html | last=Browne | first=Ryan | title=TripAdvisor rival GetYourGuide nears $2 billion valuation as it raises fresh funds to invest in A.I. | work=[CNBC](/source/CNBC) | date=1 June 2023}}</ref> The website features an online customer review system; operators are required to perform to certain standards.

==History==
On a trip to Beijing in 2009, Johannes Reck arrived a day early and had trouble navigating the city; his experience improved greatly after he was shown around by his friend and classmate at [ETH Zurich](/source/ETH_Zurich), Tao Tao, and they sensed a market for local tour guides.<ref>{{Cite news | url=https://www.inc.com/ali-donaldson/how-this-travel-company-went-from-bootstrapped-startup-to-a-2-billion-valuation/91147118 | title=How This Travel Company Went From Bootstrapped | first=Ali | last=Donaldson | work=[Inc.](/source/Inc._(magazine)) | date=28 February 2025}}</ref><ref>{{Cite news | url=https://www.webintravel.com/full-circle-getyourguide-comes-home-to-asia/ | title=Full circle: GetYourGuide comes home to Asia | first=Yeoh Siew | last=Hoon | work=[Northstar Travel Group](/source/Northstar_Travel_Group) | date=30 October 2025}}</ref> They developed a business plan for a peer-to-peer Internet platform that connected tourists with amateur guides. The plan was expanded and refined to an internet booking platform for professional tours and activities.<ref name=welt>{{cite web | url=https://magazin-forum.de/de/node/11508 | title=Zeig mir deine Welt | trans-title=Show me your world | last=Knoller | first=Rasso | work=Forum Magazine | date=19 October 2018 | language=de}}</ref> That year, they founded GetYourGuide.<ref>{{cite news | url=https://www.morgenpost.de/bezirke/pankow/article215240895/Get-your-Guide-plant-neuen-Campus-in-Berlin.html | last=Bath | first=Dominik | title=Get your Guide plant neuen Campus in Berlin | trans-title=GetyourGuide is planning a new campus in Berlin | work=[Berliner Morgenpost](/source/Berliner_Morgenpost) | date=3 September 2018 | language=de}}</ref> Initially, the company was funded by friends and family members.<ref name=welt/> GetYourGuide was initially headquartered in Zurich. It relocated its headquarters in 2012 to Berlin to raise venture capital.

In early January 2013, the company raised $14 million in a [Series A round](/source/Series_A_round) with investments from [Spark Capital](/source/Spark_Capital) and [Highland Capital Partners](/source/Highland_Capital_Partners).<ref>{{Cite news | url=https://techcrunch.com/2013/01/07/getyourguide-raises-14m-series-a/ | title=Online Holiday Events Booking Platform GetYourGuide Raises $14M Series A To Internationalize Content, Zero In On Mobile | first=Natasha | last=Lomas | work=[TechCrunch](/source/TechCrunch) | date=7 January 2013}}</ref> In late January 2013, it added $4.5 million in funding from investors including [Kees Koolen](/source/Kees_Koolen).<ref>{{Cite news | url=https://techcrunch.com/2014/01/30/getyourguide-series-a-expansion/ | title=GetYourGuide Gets $4.5M Series A Expansion, From Ex-Booking.com CEO (& Others), To Help It Scale Globally | first=Natasha | last=Lomas | work=[TechCrunch](/source/TechCrunch) | date=30 January 2013}}</ref> 

In April 2013, GetYourGuide acquired Gidsy, which had also been developing mobile apps and had a team of 12 developers.<ref>{{Cite news | url=https://techcrunch.com/2013/04/24/dead-pooling-gidsy-acquired-by-getyourguide-in-a-berlin-insiders-deal/ | title=Deadpooling Gidsy Acquired By GetYourGuide In A Berlininsiders-deal | first=Mike | last=Butcher | work=[TechCrunch](/source/TechCrunch) | date=24 April 2013}}</ref><ref>{{cite news | url=https://techcrunch.com/2013/04/24/dead-pooling-gidsy-acquired-by-getyourguide-in-a-berlin-insiders-deal/ | last=Butcher | first=Mike | title=Deadpooling Gidsy Acquired By GetYourGuide In A Berlin Insiders Deal | work=[TechCrunch](/source/TechCrunch) | date=24 April 2013}}</ref>

In July 2014, the company raised $25 million in a Series B round.<ref>{{cite news | url=https://techcrunch.com/2014/07/31/getyourguide-series-b/ | last=Lomas | first=Natasha | title=Holiday Events Booking Platform, GetYourGuide, Pulls In Another $25M To "Landgrab" New Markets | work=[TechCrunch](/source/TechCrunch) | date=31 July 2014}}</ref>

In November 2015, the company raised $50 million in a Series C round.<ref>{{Cite news | url=https://techcrunch.com/2015/11/13/getyourguide-series-c/ | title=GetYourGuide Bags $50M To Grow Its Travel Activities Booking Platform | first=Natasha | last=Lomas | work=[TechCrunch](/source/TechCrunch) | date=13 November 2015}}</ref>

In October 2017, GetYourGuide opened an engineering office in Zurich.<ref>{{cite news | url=https://www.nzz.ch/wirtschaft/von-zuerich-nach-berlin-und-zurueck-ld.1325111 | title=Zürich-Berlin hin und zurück | last=Imwinkelried | first=Daniel | work=[Neue Zürcher Zeitung](/source/Neue_Z%C3%BCrcher_Zeitung) | date=31 October 2017}}</ref>
 
In November 2017, GetYourGuide raised a $75 million Series D funding round to expand in Asia and the Americas. It sold 5 million tickets that year, compared to 5 million sold in all years prior.<ref>{{cite news | url=https://techcrunch.com/2017/11/02/battery-ventures-leads-75m-series-d-in-travel-activities-platform-getyourguide/ | title=Battery Ventures leads $75M Series D in travel tours app GetYourGuide | last=Lomas | first=Natasha | work=[TechCrunch](/source/TechCrunch) | date=2 November 2017}}</ref>

In August 2018, GetYourGuide began selling tours under its brand name in partnership with operators that meet certain standards.<ref>{{cite news | url=https://skift.com/2018/06/18/getyourguide-will-market-some-tours-and-activities-under-its-own-brand/ | title=GetYourGuide Will Market Some Tours and Activities Under Its Own Brand | last=O'Neill | first=Sean | work=[Skift](/source/Skift) | date=18 June 2018 | url-access=subscription}}</ref>

In April 2019, GetYourGuide raised $484 million in a Series E round led by [SoftBank Vision Fund](/source/SoftBank_Vision_Fund) at a valuation above $1 billion, making it a [unicorn](/source/Unicorn_(finance)). It was one of the largest-ever funding rounds for a European startup.<ref>{{Cite news | url=https://techcrunch.com/2019/05/16/getyourguide-picks-up-484m-passes-25m-tickets-sold-through-its-tourism-activity-app/ | title=GetYourGuide picks up $484M, passes 25M tickets sold through its tourism activity app | first=Ingrid | last=Lunden | work=[TechCrunch](/source/TechCrunch) | date=16 May 2019}}</ref> By that time, the company had sold 25 million tickets since inception.<ref>{{cite web |last=Lunden |first=Ingrid | title=GetYourGuide picks up $484M, passes 25M tickets sold through its tourism activity app | url=https://techcrunch.com/2019/05/16/getyourguide-picks-up-484m-passes-25m-tickets-sold-through-its-tourism-activity-app/ | work=[TechCrunch](/source/TechCrunch) |date=16 May 2019}}</ref> 

During the [COVID-19 pandemic](/source/COVID-19_pandemic), the company shifted to [remote work](/source/remote_work).<ref>{{Cite news | url=https://techcrunch.com/2020/03/13/three-travel-startups-tell-us-how-theyre-responding-to-the-coronavirus-crisis/ | title=Three travel startups tell us how they're responding to the coronavirus crisis | first1=Matthew | last1=Panzarino | first2=Joey | last2=Hinson | work=[TechCrunch](/source/TechCrunch) | date=13 March 2020}}</ref>

GetYourGuide started selling activities in the United States in 2021. It also began accepting [Dogecoin](/source/Dogecoin) for payment.<ref>{{cite news | url=https://www.cnbc.com/2021/06/29/crypto-friendly-travel-site-marks-us-debut-with-dogecoin-payments.html | last=Kiesnoski | first=Kenneth | title=Crypto-friendly travel site marks U.S. debut with dogecoin payment option | work=[CNBC](/source/CNBC) |date=29 June 2021}}</ref>

In May 2023, the company raised $194 million at a $2 billion valuation.<ref>{{cite news | url=https://techcrunch.com/2023/05/31/getyourguide-books-194m-at-a-2b-valuation-with-travel-experiences-back-in-business/ | title=GetYourGuide books $194M at a $2B valuation with travel experiences back in business | first=Ingrid | last=Lunden | work=[TechCrunch](/source/TechCrunch) | date=31 May 2023}}</ref><ref>{{cite news | url=https://www.cnbc.com/2023/06/01/travel-firm-getyourguide-raises-194-million-at-2-billion-valuation.html | last=Browne | first=Ryan | title=TripAdvisor rival GetYourGuide nears $2 billion valuation as it raises fresh funds to invest in A.I. | work=[CNBC](/source/CNBC) | date=1 June 2023}}</ref>

In April 2025, the company was one of several companies fined by the [Italian Competition Authority](/source/Italian_Competition_Authority) for profiting from the resale of tickets to the [Colosseum](/source/Colosseum) and making it harder for tourists to buy tickets at face value.<ref>{{Cite news | url=https://www.theguardian.com/world/2025/apr/08/italy-fines-seven-firms-17m-for-price-fixing-of-tickets-for-rome-colosseum | title=Main ticket seller and six tour companies fined £17m for Colosseum price-fixing | first=Angela | last=Giuffrida | work=[The Guardian](/source/The_Guardian) | date=8 April 2025}}</ref><ref>{{Cite news | url=https://www.reuters.com/world/europe/italy-fines-tour-operators-almost-20-mln-euros-over-colosseum-tickets-hoarding-2025-04-08/ | title=Italy fines tour operators almost 20 mln euros over Colosseum tickets hoarding | first=Gavin | last=Jones | work=[Reuters](/source/Reuters) | date=8 April 2025}}</ref>

In October 2025, the company announced that it was profitable for the first time and that it had €1 billion in sales in the past year.<ref name=stacks>{{Cite news | url=https://skift.com/2025/10/21/getyourguide-profitable-travel-experiences/ | title=GetYourGuide Says It’s Profitable on $1 Billion+ in Sales: How it Stacks up in Experiences | first1=Bailey | last1=Schulz | first2=Pranavi | last2=Agarwal | work=[Skift](/source/Skift) | date=21 October 2025 | url-access=subscription}}</ref><ref>{{Cite news | url=https://www.bloomberg.com/news/articles/2025-10-21/travel-site-getyourguide-nears-1-billion-in-sales-profit-after-pandemic-slump | title=Travel Site GetYourGuide Nears €1 Billion in Sales After Pandemic Slump | first=Mark | last=Bergen | work=[Bloomberg News](/source/Bloomberg_News) | date=21 October 2025 | url-access=subscription}}</ref>

==References==
{{Reflist}}

==External links==
* {{Official website|https://www.getyourguide.com/}}

Category:Companies based in Berlin
Category:Companies based in Zurich
Category:German travel websites
Category:Multilingual websites
Category:Online marketplaces of Germany
Category:Online travel agencies
Category:Privately held companies of Switzerland
Category:Swiss travel websites
Category:Transport companies established in 2009
Category:Travel and holiday companies of Germany

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Adapted from the Wikipedia article [GetYourGuide](https://en.wikipedia.org/wiki/GetYourGuide) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/GetYourGuide?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.