# Geox

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Italian brand

[45°47′10″N 12°03′02″E / 45.7860037°N 12.050606°E / 45.7860037; 12.050606](https://geohack.toolforge.org/geohack.php?pagename=Geox&params=45.7860037_N_12.050606_E_)

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Geox S.p.A. Type Public Traded as BIT: GEO Industry Textiles Manufacturing Founder Mario Moretti Polegato Key people Mario Moretti Polegato (founder and chairman) Livio Libralesso (CEO) Products Footwear, clothing Revenue €534.9 million (2020)[1] Operating income €-111.0 million (2020)[1] Net income €-128.2 million (2020)[1] Number of employees 4,458 (end 2020)[1]

**Geox S.p.A.** is an Italian brand of shoe and clothing manufactured with [breathable](/source/Breathable_fabric) and [waterproof fabrics](/source/Waterproof_fabric).[2]

## History

A Geox store in [Vaughan Mills](/source/Vaughan_Mills), Canada in 2013

Geox shoes with breathable soles

The company was founded in 1995 by [Mario Polegato](/source/Mario_Moretti_Polegato).[2][3]

In 2009, Geox agreed with Italian sportswear company [Diadora](/source/Diadora) to have Polegato buy its assets through his family's investment arm, LIR.[4][2]

On September 8, 2020, Geox filed for [bankruptcy](/source/Bankruptcy) in Canada.[5]

Production sites are in China, Indonesia and Vietnam.

In July 2021, Geox announced the closure of its [Vranje](/source/Vranje) plant in Serbia, which opened in 2015. The closure led to the loss of 1,200 jobs.[6]

On September 20, 2023, [Penélope Cruz](/source/Pen%C3%A9lope_Cruz) became the first brand ambassador for Geox.[7]

## Geox in Russia

In March 2022, despite Russia's invasion of Ukraine, Geox opened its 80th store in Russia.[8] According to a list compiled by [Yale SOM](/source/Yale_School_of_Management), the company has suspended new investments in Russia.[9] Despite the cessation of new investments, it can be argued that the company is still active in Russia, as in December 2022, Geox presented a new capsule collection of shoes and accessories for the spring-summer 2023 season.[10] "Sales in Russia and Ukraine, which together account for about 10% of the group's total, were in line with plans at about 37 million euros despite the weakening of the ruble."- firm said.[11]

## References

1. ^ [***a***](#cite_ref-AR2020_1-0) [***b***](#cite_ref-AR2020_1-1) [***c***](#cite_ref-AR2020_1-2) [***d***](#cite_ref-AR2020_1-3) ["Annual Report 2020"](https://www.geox.biz/static/upload/bil/bilancio_geox_2021_ita_a4.pdf) (PDF) (in Italian). Geox. Retrieved 20 January 2022.

1. ^ [***a***](#cite_ref-Ceccchinato-2018_2-0) [***b***](#cite_ref-Ceccchinato-2018_2-1) [***c***](#cite_ref-Ceccchinato-2018_2-2) Ceccchinato, Francesca; Vescovi, Tiziano (2018). ["The Geox: The Shoe that Breathes"](https://hdl.handle.net/handle/10278/3695659). *Product Innovation in the Global Fashion Industry* (1st 2018 ed.). New York: Palgrave Macmillan US : Imprint: Palgrave Pivot. pp. 57–77. [doi](/source/Doi_(identifier)):[10.1057/978-1-137-52349-5_3](https://doi.org/10.1057%2F978-1-137-52349-5_3). [hdl](/source/Hdl_(identifier)):[10278/3695659](https://hdl.handle.net/10278%2F3695659). [ISBN](/source/ISBN_(identifier)) [978-1-137-52349-5](https://en.wikipedia.org/wiki/Special:BookSources/978-1-137-52349-5). Retrieved 27 April 2024.

1. **[^](#cite_ref-3)** Digital PR. ["portale di informazione aziendale del Gruppo Geox"](https://web.archive.org/web/20110904014246/http://www.geox.biz/chi_storia_1.asp). Geox.biz. Archived from [the original](http://www.geox.biz/chi_storia_1.asp) on 2011-09-04. Retrieved 2011-09-03.

1. **[^](#cite_ref-:0_4-0)** Pagano, Margareta (21 June 2009). ["Geox billionaire steps into Diadora"](https://www.independent.co.uk/news/business/news/sole-searching-geox-billionaire-steps-into-diadora-1711250.html). *The Independent*. London. Retrieved 10 June 2023.

1. **[^](#cite_ref-5)** ["Geox files for bankruptcy in Canada"](https://toronto.citynews.ca/2020/10/23/le-chateau-files-for-bankruptcy-plans-to-close-its-doors/#:~:text=Sept.%208%3A%20Geox%20Canada%20Inc.%20(footwear%20retailer)). October 23, 2020. Retrieved January 28, 2023.

1. **[^](#cite_ref-6)** ["Geox will close its factory in Vranje, 1,200 people will lose their jobs"](https://www.serbianmonitor.com/en/geox-will-close-its-factory-in-vranje-1200-people-will-lose-their-jobs/). *Serbian Monitor*. 2021-07-28. Retrieved 2021-08-06.

1. **[^](#cite_ref-7)** ["Penélope Cruz Named First Brand Ambassador for Geox"](https://wwd.com/accessories-news/footwear/penelope-cruz-on-being-geox-first-brand-ambassador-designing-capsule-with-her-sister-1235823059/). 20 September 2023.

1. **[^](#cite_ref-8)** ["Geox"](https://leave-russia.org/geox?co1687112483). *leave-russia.org*. Retrieved 2024-04-13.

1. **[^](#cite_ref-9)** ["Over 1,000 Companies Have Curtailed Operations in Russia—But Some Remain | Yale School of Management"](https://som.yale.edu/story/2022/over-1000-companies-have-curtailed-operations-russia-some-remain). *som.yale.edu*. Retrieved 2024-04-13.

1. **[^](#cite_ref-10)** ["Geox | Країна походження, хто виробник, бойкот російських товарів"](https://svidomo.info/). *svidomo.info* (in Ukrainian). Retrieved 2024-04-21.

1. **[^](#cite_ref-11)** ["Geox lowers 2023 sales guidance after setback in May"](https://www.reuters.com/business/retail-consumer/geox-lowers-2023-sales-guidance-after-setback-may-2023-07-27/?debug=0). *Reuters*. 27 July 2023. Retrieved 2024-05-10.

## External links

Wikimedia Commons has media related to [Geox S.p.A.](https://commons.wikimedia.org/wiki/Category:Geox_S.p.A.).

- [Official website](https://www.geox.com)

- [Corporate site](http://www.geox.biz)

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Adapted from the Wikipedia article [Geox](https://en.wikipedia.org/wiki/Geox) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Geox?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.