# Genwi

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**GENWI** is a privately held technology company based in [San Jose, CA](/source/San_Jose,_California) that provides a mobile content enablement platform.[1] GENWI is short for "Generation Wireless".[2]

## History

GENWI was a free [web-based](/source/Web_application) news reader, or [aggregator](/source/Feed_aggregator), initially released in March 2007.[3] Genwi provided a news feed service by enabling users to publish their feeds to one profile and follow others' news feeds in the [feed reader](/source/Feed_reader) – this feed reader was called "Wire" and was capable of reading [RSS](/source/RSS), [Media RSS](/source/Media_RSS), iTunes RSS and [ATOM](/source/Atom_(web_standard)) feeds.[4] Genwi offered a suite of [social networking](/source/Social_networking) features built into the RSS reader. Users were able to add friends, send messages, leave comments and share individual feed items. The site underwent a major redesign in November 2008[5] and was shut down in 2009.

In January 2010, **GENWI, Inc.** used the same technology that built their RSS reader to launch iSites.us,[6] a [smartphone app](/source/Mobile_app) builder and management system, which enables businesses to build applications for [iPhone](/source/IPhone) and [Android](/source/Android_(operating_system)) using RSS, ATOM or social feeds.[7] GENWI uses cloud-based technology to keep more than 1,500 native apps up-to-date and to instantly build HTML5 apps for iPhone.[8]

In September 2011, GENWI launched [Condé Nast](/source/Cond%C3%A9_Nast)'s "The Daily W" app and rebranded the iSites brand back to GENWI and now helps publishers and brands create engaging native and HTML5 apps with a cloud-based [mobile content management system](/source/Mobile_content_management_system), or mCMS.

## See also

- [Enterprise mobile application](/source/Enterprise_mobile_application)
- [Mobile commerce](/source/Mobile_commerce)

## References

1. Sangani, Priyanka (2016-04-01). ["Pune's Persistent Systems acquires San Jose-based Genwi"](https://economictimes.indiatimes.com/tech/ites/punes-persistent-systems-acquires-san-jose-based-genwi/articleshow/51648458.cms). *The Economic Times*. Retrieved 2018-06-11.

1. ["GENWI"](https://foursquare.com/venue/3460717). *Foursquare*. Retrieved 5 May 2011.

1. ["Social Media Networking Meets RSS Content Aggregation And Promotion: Genwi"](http://www.masternewmedia.org/news/2007/03/20/social_media_networking_meets_rss.htm). 2007-03-20. Retrieved 11 September 2013.

1. Nations, Daniel. ["Top Online RSS Readers"](https://web.archive.org/web/20131213215015/http://webtrends.about.com/od/webfeedsyndicationrss/tp/Top-Online-RSS-Readers.htm). About.com. Archived from [the original](http://webtrends.about.com/od/webfeedsyndicationrss/tp/Top-Online-RSS-Readers.htm) on 13 December 2013. Retrieved 11 September 2013.

1. Schonfeld, Erick (November 20, 2008). ["Genwi Further Blurs the Line Between a Feed Reader and a Friend Reader"](https://techcrunch.com/2008/11/20/genwi-further-blurs-the-line-between-a-feed-reader-and-a-friend-reader/). TechCrunch. Retrieved 11 September 2013.

1. Parr, Ben (20 January 2010). ["Create Your Own iPhone or Android App in Minutes With iSites"](http://mashable.com/2010/01/20/isites/). Mashable. Retrieved 11 September 2013.

1. ["iSites Features"](https://web.archive.org/web/20110501034802/http://isites.us/). *Features*. Archived from [the original](http://iSites.us) on 1 May 2011. Retrieved 5 May 2011.

1. Anthony, Sebastian. ["iSites overhauled, now lets you publish cloud-based HTML5 iPhone apps in minutes"](http://downloadsquad.switched.com/2011/03/30/isites-overhauled-now-lets-you-publish-cloud-based-html5-iphone/). AOL Switched Download Squad. Retrieved 11 September 2013.[dead link]

## External links

- [GENWI](http://www.genwi.com)

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Adapted from the Wikipedia article [Genwi](https://en.wikipedia.org/wiki/Genwi) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Genwi?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.