# GameFly

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American online video game rental subscription service

GameFly Holdings, LLC.[1] Type Private Founders Sean Spector (Co-Founder) Jung Suh (Co-Founder) Headquarters Los Angeles, California, U.S. Key people Jeff Walker (CEO) Tim Hinsley (President)

**GameFly** is a privately held American online [video game](/source/Video_game) [rental](/source/Renting) subscription service that specializes in providing games for [Nintendo](/source/Nintendo), [Sony](/source/Sony_Interactive_Entertainment), and [Microsoft](/source/Xbox_Game_Studios) systems starting from the [sixth generation](/source/Sixth_generation_of_video_game_consoles) onwards. The business model of GameFly is similar to the [DVD-by-mail](/source/DVD-by-mail) subscription service [Netflix](/source/Netflix) and [Blockbuster online](/source/Blockbuster_LLC). GameFly sends games to subscribers for a monthly fee.

## History

In May 2002, Sean Spector and Jung Suh partnered with founding CEO Toby Lenk to start GameFly. GameFly later received [venture capital](/source/Venture_capital) funding from [Sequoia Capital](/source/Sequoia_Capital).[2] In February 2009, GameFly acquired the gaming news and community site [Shacknews](/source/Shacknews), along with its [download](/source/Download) and [streaming video](/source/Streaming_video) sites.[3] In 2009 GameFly sued the U.S. Postal Service alleging the favoring of Netflix and Blockbuster by sorting their DVDs at no charge.[4]

It was reported in February 2011 that GameFly had acquired [MobyGames](/source/MobyGames).[5] Despite filing plans in February 2010 for an [initial public offering](/source/Initial_public_offering), GameFly remains a privately owned company as of 2017.[6] In May 2018, [Electronic Arts](/source/Electronic_Arts) announced that they acquired cloud gaming technology assets and personnel from GameFly (including its [Israeli](/source/Israel) outpost).[7] In April 2014, GameFly sold [Direct2Drive](/source/Direct2Drive) to [AtGames](/source/AtGames).[8][9]

## References

1. **[^](#cite_ref-1)** Name Change post sale to Alliance

1. **[^](#cite_ref-2)** ["Gamefly - How it works"](http://m.gamefly.com/how-it-works). [Archived](https://web.archive.org/web/20151117020649/http://m.gamefly.com/how-it-works) from the original on November 17, 2015. Retrieved November 15, 2015.

1. **[^](#cite_ref-3)** Morris, Chris (February 4, 2009). ["GameFly 'Shacks' Up"](https://www.forbes.com/2009/02/03/gamefly-shacknews-videogames-technology-personal-tech_0204_gamefly.html). *[Forbes](/source/Forbes)*. [Archived](https://web.archive.org/web/20090206192037/http://www.forbes.com/2009/02/03/gamefly-shacknews-videogames-technology-personal-tech_0204_gamefly.html) from the original on February 6, 2009. Retrieved February 4, 2009.

1. **[^](#cite_ref-4)** ["Postal Service must stop favoring Netflix DVDs over GameFly ones, says appeals court"](https://www.theverge.com/2013/1/11/3865758/gamefly-wins-appeal-against-postal-service-over-netflix-preferential-treatment). January 11, 2013. [Archived](https://web.archive.org/web/20180327023533/https://www.theverge.com/2013/1/11/3865758/gamefly-wins-appeal-against-postal-service-over-netflix-preferential-treatment) from the original on March 27, 2018. Retrieved March 26, 2018.

1. **[^](#cite_ref-GamasutraMG_5-0)** Kyle Orland (February 7, 2011). ["Report: MobyGames Acquired By GameFly Media"](https://www.gamedeveloper.com/game-platforms/report-mobygames-acquired-by-gamefly-media). *[Gamasutra](/source/Gamasutra)*. [Archived](https://web.archive.org/web/20131203000911/http://www.gamasutra.com/view/news/32856/) from the original on December 3, 2013. Retrieved November 14, 2013.

1. **[^](#cite_ref-USTodayIPO_6-0)** Matt Krantz (April 10, 2013). ["Ask Matt: Did GameFly ever go public?"](https://www.usatoday.com/story/money/columnist/krantz/2013/04/10/gamefly-ipo-go-public/2049961/). *[USA Today](/source/USA_Today)*. [Archived](https://web.archive.org/web/20130602121417/http://www.usatoday.com/story/money/columnist/krantz/2013/04/10/gamefly-ipo-go-public/2049961/) from the original on June 2, 2013. Retrieved November 14, 2013.

1. **[^](#cite_ref-7)** Musil, Steven. ["EA acquires GameFly subsidiary's cloud technology assets"](https://www.cnet.com/news/ea-acquires-gamefly-subsidiarys-cloud-technology-assets/). *CNET*. [Archived](https://web.archive.org/web/20200604185815/https://www.cnet.com/news/ea-acquires-gamefly-subsidiarys-cloud-technology-assets/) from the original on June 4, 2020. Retrieved June 4, 2020.

1. **[^](#cite_ref-8)** Nutt, Christian. ["Direct2Drive is back under new owner: GameFly Digital is no more"](https://www.gamedeveloper.com/business/direct2drive-is-back-under-new-owner-gamefly-digital-is-no-more). [Archived](https://web.archive.org/web/20170406111606/http://www.gamasutra.com/view/news/229733/Direct2Drive_is_back_under_new_owner_GameFly_Digital_is_no_more.php) from the original on April 6, 2017. Retrieved April 5, 2017.

1. **[^](#cite_ref-9)** ["Direct2Drive rises from its grave to find its digital game store niche this weekend"](https://venturebeat.com/games/direct2drive-rises-from-its-grave-to-relaunch-this-weekend/). *Venture Beat*. November 7, 2014. Retrieved March 13, 2024.

## External links

- [Official website](https://www.gamefly.com/)

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Adapted from the Wikipedia article [GameFly](https://en.wikipedia.org/wiki/GameFly) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/GameFly?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.