# GS25

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South Korean convenience store chain

GS25 Native name 지에스25 Formerly LG25 (1990–2005) Type Subsidiary Industry Convenience stores Founded 1990 (36 years ago) (1990) Headquarters GS Tower, 508 Nonhyeon-ro, Gangnam-gu, Seoul , South Korea, 06141 Number of locations 14,688 (as of end of 2020) Areas served South Korea Vietnam Mongolia Key people Yeon-soo Huh (NED)[1] Parent GS Retail

**GS25** ([Korean](/source/Korean_language): 지에스25) is a South Korean chain of [convenience stores](/source/Convenience_store) operated and owned by GS Retail, a subsidiary company of the [GS Group](/source/GS_Group). The headquarters of the company are located at the [GS Tower](/source/LG_Gangnam_Tower) in [Gangnam-gu](/source/Gangnam_District), [Seoul](/source/Seoul).[2] As of June 9, 2020, GS25 operates 13,899 stores.[3] In addition, by the end of 2024, the number of GS25 stores nationwide had increased to 18,112.[4]

GS25 is known for having hundreds of locations all over South Korea. They are also known for their large variety of drinks such as different flavored milks and iced beverages. They also carry a variety of Korean snacks as well as ramen, fish cakes, and kimbabs. GS25 also provides products (PB products) developed on their own, as well as a variety of foods.[5]

## History

Logo used from 2005 to 2019

GS25, then known as LG25, opened their first store in [Dongdaemun-gu](/source/Dongdaemun_District), Seoul, in 1990.[6] However, in 2005, GS Group split from the [LG Corporation](/source/LG_Corporation), the name of LG25 was correspondingly changed to GS25.[7] In March 2019, GS25 changed their [brand identity](/source/Brand) for the first time since changing their name to GS25. With the new identity, a new slogan of "Lifestyle Platform" began to be applied to all new store signage.[8] However, as of August 2019, most stores still use the former identity.[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed)*]

In the late 2010s and early 2020s, services such as delivery, apps, and membership were expanded.[9][10]

## Foreign operations

### Vietnam

In January 2018, GS25 ventured outside of South Korea for the first time in its history by launching a store in [Ho Chi Minh City](/source/Ho_Chi_Minh_City). As of January 2024, GS25 operates 245 stores throughout [Vietnam](/source/Vietnam).[11]

### Mongolia

Through a collaborative investment between the Shunkhlai Group and GS Retail, Digital Concept was established, securing the master franchise rights for the renowned GS25 brand. On May 18, 2021, GS25 officially opened in Mongolia with three stores in [Ulaanbaatar](/source/Ulaanbaatar). As of April 27, 2023, the company has opened 2 stores in [Darkhan](/source/Darkhan_(city)), the second-largest city in Mongolia. Two years after its establishment, Digital Concept LLC achieved a prominent position as one of Mongolia's "TOP 100 Companies" and expanded its retail presence from over 200 stores, with plans to reach 300. As of December 11, 2025, GS25 has opened 258 stores throughout Mongolia, with 251 in Ulaanbaatar.[12]

### Malaysia

Malaysia-based [KK Super Mart](/source/KK_Super_Mart) has announced partnering with GS Retail to launch GS25 in Malaysia following the trend of Korean convenience stores, while both [CU](/source/CU_(store)) and [e-mart](/source/E-mart)24 have already arrived in the country. The first outlet was set to be launched in 2023 while targeting to launch 500 outlets within five years.[13][14]

However, it failed to sign a contract in early 2023 due to frequent conflicts with KK group, who then terminated the contract.[15]

## See also

- [Companies portal](https://en.wikipedia.org/wiki/Portal:Companies)
- [South Korea portal](https://en.wikipedia.org/wiki/Portal:South_Korea)

- [List of South Korean retail companies](/source/List_of_South_Korean_retail_companies)

- [GS the Fresh](https://en.wikipedia.org/w/index.php?title=GS_the_Fresh&action=edit&redlink=1) [[ko](https://ko.wikipedia.org/wiki/GS%EC%88%98%ED%8D%BC%EB%A7%88%EC%BC%93)]

## References

1. **[^](#cite_ref-1)** ["Board of Directors"](http://www.gs.co.kr/en/bod). *gs.co.kr*. September 3, 2020. [Archived](https://web.archive.org/web/20200922172202/http://gs.co.kr/en/bod) from the original on September 22, 2020. Retrieved September 3, 2020.

1. **[^](#cite_ref-2)** ["Location"](http://www.gs.co.kr/en/roadmap/page?title_selective=3765). *gs.co.kr*. September 3, 2020. [Archived](https://web.archive.org/web/20200922172252/http://gs.co.kr/en/roadmap/page?title_selective=3765) from the original on September 22, 2020. Retrieved September 3, 2020.

1. **[^](#cite_ref-3)** Oh, Sang-yong (June 9, 2020). ["South Korea: Retail Foods"](https://apps.fas.usda.gov/newgainapi/api/Report/DownloadReportByFileName?fileName=Retail%20Foods_Seoul%20ATO_Korea%20-%20Republic%20of_06-30-2020#page=6). *USDA.gov*. [United States Department of Agriculture](/source/United_States_Department_of_Agriculture). p. 06. [Archived](https://web.archive.org/web/20201028212034/https://apps.fas.usda.gov/newgainapi/api/Report/DownloadReportByFileName?fileName=Retail%20Foods_Seoul%20ATO_Korea%20-%20Republic%20of_06-30-2020#page=6) from the original on October 28, 2020. Retrieved September 3, 2020.

1. **[^](#cite_ref-4)** Jeong, Jae-hwon (August 11, 2025). ["CU aims to surpass GS25 in sales as competition intensifies in convenience sector"](https://biz.chosun.com/en/en-retail/2025/08/11/D6YX2UYEQBBFTEOLDI3HXS6UXM/). [ChosunBiz](/source/ChosunBiz). [Archived](https://web.archive.org/web/20250924070533/https://biz.chosun.com/en/en-retail/2025/08/11/D6YX2UYEQBBFTEOLDI3HXS6UXM/) from the original on September 24, 2025. Retrieved September 24, 2025.

1. **[^](#cite_ref-5)** No, Kyung-min (March 7, 2025). ["Convenience stores propel K-food's global reach"](https://www.koreaherald.com/article/10436543). [The Korea Herald](/source/The_Korea_Herald). [Archived](https://web.archive.org/web/20250419211323/https://www.koreaherald.com/article/10436543) from the original on April 19, 2025. Retrieved September 24, 2025.

1. **[^](#cite_ref-6)** ["GS25, a local convenience store that celebrates its 30th anniversary. "This year's message is 'Sincere'"](https://www.hankyung.com/economy/article/202001027021Y). *gs25.gsretail.com* (in Korean). 2 January 2020. [Archived](https://web.archive.org/web/20220920174502/https://www.hankyung.com/economy/article/202001027021Y) from the original on 2022-09-20. Retrieved 2022-09-20.

1. **[^](#cite_ref-7)** Kim, Ji-soo (January 27, 2005). ["GS formally splits from LG"](https://koreajoongangdaily.joins.com/news/article/article.aspx?aid=2522921#:~:text=Legal%20work%20for%20the%20spin,LG%20affiliates%20to%20GS%20Group.). *[Korea JoongAng Daily](/source/Korea_JoongAng_Daily)*. [JoongAng Ilbo](/source/JoongAng_Ilbo). [Archived](https://web.archive.org/web/20230317233643/https://koreajoongangdaily.joins.com/news/article/article.aspx?aid=2522921#:~:text=Legal%20work%20for%20the%20spin,LG%20affiliates%20to%20GS%20Group.) from the original on March 17, 2023. Retrieved September 3, 2020.

1. **[^](#cite_ref-8)** Jeon, Young-sun (March 27, 2019). ["GS25 14년 사용 브랜드 이미지 교체"](https://news.joins.com/article/23424104). *[JoongAng Ilbo](/source/JoongAng_Ilbo)* (in Korean). [Archived](https://web.archive.org/web/20190327092944/https://news.joins.com/article/23424104) from the original on March 27, 2019. Retrieved September 3, 2020.

1. **[^](#cite_ref-9)** Song, Ashley (March 27, 2019). ["South Korea's GS25 launches parcel service"](https://insideretail.asia/2019/03/27/south-koreas-gs25-launches-parcel-service/). [Inside Retail](/source/Inside_Retail). [Archived](https://web.archive.org/web/20220819084617/https://insideretail.asia/2019/03/27/south-koreas-gs25-launches-parcel-service/) from the original on August 19, 2022. Retrieved September 24, 2025.

1. **[^](#cite_ref-10)** Joey (January 24, 2025). ["GS Retail launches GS ALL Membership to enhance customer loyalty and convenience"](https://biz.chosun.com/en/en-retail/2025/01/24/RQLVF2PCIVDUFNSMLIX5GD3U4Y/). [ChosunBiz](/source/ChosunBiz). [Archived](https://web.archive.org/web/20250924101927/https://biz.chosun.com/en/en-retail/2025/01/24/RQLVF2PCIVDUFNSMLIX5GD3U4Y/) from the original on September 24, 2025. Retrieved September 24, 2025.

1. **[^](#cite_ref-11)** ["Hàn Quốc: Chuỗi cửa hàng tiện lợi GS25 tăng mạnh ở Mông Cổ và Việt Nam"](https://huengaynay.vn/the-gioi/han-quoc-chuoi-cua-hang-tien-loi-gs25-tang-manh-o-mong-co-va-viet-nam-136767.html#). *Huế Ngày nay*. September 1, 2024.

1. **[^](#cite_ref-12)** ["GS25 Branches (in Mongolian)"](https://gs25.mn/branches). *GS25 Branches*. Retrieved 2025-12-11.

1. **[^](#cite_ref-13)** Tae-Hee, Lee (July 11, 2022). ["GS25 heads to Malaysia with plans to open next year"](https://koreajoongangdaily.joins.com/2022/07/11/business/industry/korea-gs25-conveniencestore/20220711153940429.html). *[Korea JoongAng Daily](/source/Korea_JoongAng_Daily)*. [Archived](https://web.archive.org/web/20220819140208/https://koreajoongangdaily.joins.com/2022/07/11/business/industry/korea-gs25-conveniencestore/20220711153940429.html) from the original on August 19, 2022. Retrieved August 19, 2022.

1. **[^](#cite_ref-14)** Chuan, Rachel (July 13, 2022). ["South Korean Convenience Chain Store GS25 To Open In Malaysia"](https://hype.my/2022/283094/convenience-chain-store-gs25-malaysia/). *Hype Malaysia*. [Archived](https://web.archive.org/web/20220811085854/https://hype.my/2022/283094/convenience-chain-store-gs25-malaysia/) from the original on August 11, 2022. Retrieved August 19, 2022.

1. **[^](#cite_ref-15)** Suk-yee, Jung (2023-07-10). ["GS25 Fails to Enter Malaysian Market due to Disagreement with Local Company"](https://www.businesskorea.co.kr/news/articleView.html?idxno=118065). *Businesskorea* (in Korean). Retrieved 2024-05-23.

## External links

- [Official website](http://gs25.gsretail.com/)

v t e GS Affiliates GS Caltex GS Engineering & Construction GS25 Related FC Seoul GS Caltex Seoul Kixx GS Caltex Cup GS Tower Parnas Tower People Huh Chang-soo Huh Tae-soo

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Adapted from the Wikipedia article [GS25](https://en.wikipedia.org/wiki/GS25) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/GS25?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.