# Fuseproject

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{{short description|Industrial design and branding firm}}
{{multiple issues|{{advert|date=July 2017}}
{{notability|Companies|date=July 2017}}
{{COI|date=November 2017}}}}
'''Fuseproject''' is an [industrial design](/source/industrial_design) and branding firm. Founded in 1999 by designer [Yves Béhar](/source/Yves_Behar), the company works across an array of industries including [beauty](/source/beauty) and [fashion](/source/fashion), [furniture](/source/furniture), and [technology](/source/technology), and is based in [San Francisco](/source/San_Francisco) and [New York City](/source/New_York_City).

== History ==
In July 2012, Fuseproject began raising funds on [Kickstarter](/source/Kickstarter) for an open-source game console called [OUYA](/source/OUYA), which uses the [Android](/source/Android_(operating_system)) 4.1 operating system, to encourage smaller developers to design games for the platform.<ref>{{cite web|url=http://www.kickstarter.com/projects/ouya/ouya-a-new-kind-of-video-game-console|title=OUYA: A New Kind of Video Game Console|author=|date=|website=Kickstarter|accessdate=13 September 2018}}</ref>

In 2014, [BlueFocus Communication Group](/source/BlueFocus_Communication_Group), the biggest agency network in China, acquired Fuseproject in hopes of entering the US market.<ref>{{Cite web|url=https://www.ft.com/content/4a6396d8-125e-11e4-93a5-00144feabdc0|title=BlueFocus to enter US market with stake in Fuseproject|last1=Bradshaw|first1=Tim|last2=Cookson|first2=Robert|date=2014-07-23|website=Financial Times|access-date=2017-11-28}}</ref><ref>{{Cite news|url=http://adage.com/article/global-news/china-s-bluefocus-enters-u-s-fuseproject-stake/294302/|title=China's BlueFocus Buys Majority Stake in U.S. Design Firm Fuseproject|access-date=2017-11-28|language=en}}</ref><ref>{{Cite news|url=https://digiday.com/marketing/chinese-agencies-expanding-us/|title=Chinese agencies are expanding to the US - Digiday|date=2017-11-20|work=[Digiday](/source/Digiday)|access-date=2017-11-28|language=en-US}}</ref>

In 2017, Fuseproject made international news with their design project with [Juicero](/source/Juicero), for the Juicero juicer.<ref name=":0">{{Cite news|url=https://www.bloomberg.com/news/features/2017-04-19/silicon-valley-s-400-juicer-may-be-feeling-the-squeeze|title=Silicon Valley's $400 Juicer May Be Feeling the Squeeze|date=2017-04-19|work=Bloomberg.com|access-date=2017-11-28}}</ref><ref name=":1">{{Cite news|url=https://www.dezeen.com/2017/04/20/yves-behar-juicero-juicer-reputation-shredded-social-media-design-technology-news/|title=Yves Behar's Juicero juicer has its reputation shredded by social media|date=2017-04-20|work=Dezeen|access-date=2017-11-28|language=en-US}}</ref> The juicer was known for its limited functionality and high price, designed with known limitations for the user - putting Fuseproject's design reputation on the line.<ref name=":0" /><ref name=":1" />

In April 2022, FuseProject designed a robot sidekick for the aging of Intuition Robotics ElliQ. The project was designed as a tabletop health aid to help older people cope with mental and social activity.<ref>{{Cite web |last=world |first=STIR |title=ElliQ is an emotionally intelligent, intuitive robot sidekick for the ageing |url=https://www.stirworld.com/see-features-elliq-is-an-emotionally-intelligent-intuitive-robot-sidekick-for-the-ageing |access-date=2023-02-28 |website=www.stirworld.com |language=English}}</ref>

In September 2023, Yves Béhar bought Fuseproject back, in order to be "more of a design collaborator, joining forces with startups—sometimes as equity partners, sometimes as cofounders."<ref>{{Cite news |date=2023-11-06 |title=Yves Béhar is taking back control of Fuseproject, and doubling down on EVs |url=https://www.fastcompany.com/90977261/yves-behar-is-taking-back-control-of-fuseproject-and-doubling-down-on-evs |archive-url=https://web.archive.org/web/20231217030803/http://www.fastcompany.com/90977261/yves-behar-is-taking-back-control-of-fuseproject-and-doubling-down-on-evs |archive-date=2023-12-17 |access-date=2025-04-02 |work=Fast Company |language=en-US}}</ref> 

In 2025, Fuseproject designed a prototype of the Telo MT1, a compact electric pickup truck.<ref>{{Cite web |last=News |first=Jonathan Bell published in |date=2025-03-07 |title=Meet the final drivable prototype of the Telo MT1 pickup truck, shaped by Fuseproject |url=https://www.wallpaper.com/transportation/meet-the-final-drivable-prototype-of-the-telo-mt1-pickup-truck-shaped-by-fuseproject |access-date=2025-04-02 |website=wallpaper.com |language=en}}</ref>

== Awards and recognition ==
Fuseproject work has appeared in various publications, including ''[The New York Times](/source/The_New_York_Times)'',<ref>{{cite news|url=https://www.nytimes.com/2010/12/30/garden/30qna.html?_r=0|title=Yves Béhar of Fuseproject on Design With Grand Ambitions|first=Tim|last=McKeough|date=30 December 2010|website=[The New York Times](/source/The_New_York_Times)|accessdate=13 September 2018}}</ref> ''[BusinessWeek](/source/BusinessWeek)'',<ref>{{cite web|url=http://www.businessweek.com/videos/2013-01-24/businessweek-design-2013-fuseprojects-yves-behar|archive-url=https://web.archive.org/web/20130129000351/http://www.businessweek.com/videos/2013-01-24/businessweek-design-2013-fuseprojects-yves-behar|url-status=dead|archive-date=January 29, 2013|title=Terms of Service Violation|author=|date=|website=www.businessweek.com|accessdate=13 September 2018}}</ref> [''Fast Company''](/source/Fast_Company_(magazine)),<ref>{{cite web|url=http://www.fastcompany.com/3003063/fuseproject-designer-and-founder-yves-behar-creating-seamless-experience|title=Fuseproject Designer And Founder Yves Béhar On Creating A Seamless Experience|author=|date=26 November 2012|website=fastcompany.com|accessdate=13 September 2018}}</ref><ref>{{cite web|url=http://www.fastcompany.com/60525/all-about-yves|title=All About Yves|author=|date=1 October 2007|website=fastcompany.com|accessdate=13 September 2018}}</ref> ''[Adweek](/source/Adweek)'', [''I.D.''](/source/I.D._(magazine)), and ''[Entrepreneur](/source/Entrepreneur_(magazine))'' magazine.<ref>{{cite web|url=https://www.entrepreneur.com/article/235381|title=The Man With The Midas Touch|last1=Ankeny|first1=Jason|date=August 2014|website=entrepreneur.com|publisher=Entrepreneur Magazine|accessdate=1 March 2017}}</ref>

Fuseproject has received more than 50 awards, from [the Industrial Designers Society of America (IDSA)](/source/Industrial_Designers_Society_of_America)/[BusinessWeek](/source/BusinessWeek) [Industrial Design Excellence Awards](/source/Industrial_Design_Excellence_Awards) (2006),<ref>{{cite web|url=http://bwnt.businessweek.com/idea_winners/2006/index.asp?consultant=fuseproject|title=fuseproject IDEA awards|author=|date=|website=businessweek.com|accessdate=13 September 2018|archive-url=https://archive.today/20120708124846/http://bwnt.businessweek.com/idea_winners/2006/index.asp?consultant=fuseproject|archive-date=8 July 2012|url-status=dead}}</ref> [Red Dot](/source/Red_dot_design_award) design awards, ''[I.D.](/source/I.D._(magazine))'' magazine awards, and If Industrie Hannover.{{Citation needed|date=November 2017}} Fuseproject was listed 2nd best design firm by ''BusinessWeek'' in 2004.{{Citation needed|date=November 2017}} Founder and principal designer Yves Béhar was the recipient of the National Design Award for industrial design, awarded by the [Cooper–Hewitt, National Design Museum](/source/Cooper%E2%80%93Hewitt%2C_National_Design_Museum).<ref>{{cite web|url=http://www.cooperhewitt.org/national-design-awards|title=National Design Awards - Cooper Hewitt, Smithsonian Design Museum|author=|date=16 May 2014|website=cooperhewitt.org|accessdate=13 September 2018}}</ref>

==References==
{{reflist}}

== External links ==
* {{Official website|http://www.fuseproject.com}}

{{Authority control}}

Category:Industrial design firms
Category:Design companies of the United States
Category:Companies based in San Francisco
Category:1999 establishments in California

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Adapted from the Wikipedia article [Fuseproject](https://en.wikipedia.org/wiki/Fuseproject) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Fuseproject?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.