# Function Drinks

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**Function Drinks** is a [Functional Beverage](/source/Functional_beverages) company based in Los Angeles, California. The company was founded in 2004 by [spine surgeon](/source/Spine_surgeon) [Dr. Alex Hughes](http://www.hss.edu/physicians_hughes-alexander.asp), along with Josh Simon and Dayton Miller. The team launched their first product, Urban Detox, in Southern California in 2005.[2]

In January 2008, Function Drinks was named the "Overall Best New Product" and "Best Functional Beverage" of 2007 by BevNET.[3] Function is distributed nationally in Whole Foods, Target, and other retail chains.

## Functional Platforms

### Function: ALTERNATIVE ENERGY

- Functionality: sustained released energy, typically lasts 1 to 2 hours[2]
- Flavor: Citrus [Yuzu](/source/Yuzu) (Replacing Tangerine Yuzu), Strawberry [Guava](/source/Guava)
- Key ingredients: [Muira puama](/source/Muira_puama), [Epimedium](/source/Epimedium), [Catuaba](/source/Catuaba), and [Yerba mate](/source/Yerba_mate)

### Function: BRAINIAC

- Functionality: Improve [brain function](/source/Brain_function)[4]
- Flavor: [Carambola](/source/Carambola) Punch
- Key ingredients: [N-Acetyle-Cysteine](/source/Cysteine#N-Acetylcysteine), [Vitamin E as Mixed tocopherols](/source/Tocopherol#Mixed_tocopherols), [Zinc Picolinate](/source/Zinc#Dietary_supplement), [Soy](/source/Soy) [phosphatidylserine](/source/Phosphatidylserine), [Ginkgo biloba](/source/Ginkgo_biloba).

### Function: LIGHT WEIGHT

- Functionality: Boosts [metabolism](/source/Basal_animal_metabolic_rate), curbs [cravings](/source/Food_craving) for [sugar](/source/Sugar) and other [carbohydrates](/source/Carbohydrate)[2]
- Flavors: Açai Pomegranate, Blueberry Raspberry, Peach Mango
- Key ingredients: [EGCG](/source/Epigallocatechin_gallate), [Resveratrol](/source/Resveratrol), and [Gymnema](/source/Gymnema_sylvestre).

### Function: URBAN DETOX

- Functionality: Recovery from hangovers; clears particulate pollution from lungs and sinuses[2]
- Flavors: Citrus [Prickly Pear](/source/Opuntia) and [Goji Berry](/source/Wolfberry)
- Key ingredients: [N-Acetyle-Cysteine](/source/Cysteine#N-Acetylcysteine), Prickly Pear Fruit Extract, [B vitamins](/source/B_vitamins) ([riboflavin or vitamin B2](/source/Riboflavin)), vitamins [B6](/source/Vitamin_B6) and [B12](/source/Vitamin_B12), [folate](/source/Folic_acid).

### Function: WATER

- Electrolyte-enhanced, [vapor distilled](/source/Vapor_compression_distiller) water[2]

## Advocates

Function has developed a strong following in the Hollywood community, with fans ranging from [Madonna](/source/Madonna_(entertainer)), [Shakira](/source/Shakira), [Tobey Maguire](/source/Tobey_Maguire), [Lauren Conrad](/source/Lauren_Conrad), [Keanu Reeves](/source/Keanu_Reeves), [Kelly Slater](/source/Kelly_Slater), celebrity trainer Tracy Anderson, and pro snowboarder [Jake Blauvelt](/source/Jake_Blauvelt).

## References

1. Beverage World. ["Beverage World: Nutrient Advanced"](http://www.beverageworld.com/content/view/34131/). Beverage World Publications Group. Retrieved 2007-12-13.

1. BevNET. ["BevNET Review"](http://www.bevnet.com/reviews/function/). BevNET. Retrieved 2006-08-02.

1. BevNET. ["The beverage industry's best of 2007"](http://www.bevnet.com/bestof2007/Home.aspx). BevNET. Retrieved 2008-01-07.

1. dietFacts.com. ["function:® Nutrition Facts - Brainiac, Carambola Punch flavored"](http://www.dietfacts.com/html/nutrition-facts/function-brainiac-caram60507.htm). Strategic Office Solutions, Inc. Retrieved 2011-04-30.

## External links

- [2008 article about the company in New York Magazine](http://nymag.com/health/features/49137/index1.html)

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Adapted from the Wikipedia article [Function Drinks](https://en.wikipedia.org/wiki/Function_Drinks) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Function_Drinks?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.