# Fujiya
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> Source: https://en.wikipedia.org/wiki/Fujiya
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{{Short description|Japanese confectionery store chain}}
{{For|the British musical group|Fujiya & Miyagi}}
{{Infobox company
| name = Fujiya Co. Ltd.
| native_name = 株式会社不二家
| logo = FUJIYA logo.svg
| logo_size = 150px
| image = Ginza FUJIYA 2006.jpg
| image_size = 250px
| image_caption = Store in Ginza, Tokyo
| type = [Public](/source/Public) [K.K.](/source/Kabushiki_Kaisha)
| traded_as = {{TYO|2211}}
| founder = Rin'emon Fujii
| area_served = Japan
| industry =
| owner = [Yamazaki Baking](/source/Yamazaki_Baking)
[Bandai Namco Holdings](/source/Bandai_Namco_Holdings) (1.93%)
| founded = {{start date and age|1938|6|30}}
| hq_location_city = [Tokyo](/source/Tokyo)
| hq_location_country = [Japan](/source/Japan)
| key_people = {{ubl|{{ill|Kensuke Yamada|jp|山田 憲典}}[{{Cite web |url=https://www.fujiya-peko.co.jp/company/company/member.html |title=取締役・監査役 |accessdate=2024-01-07}}] {{Small|(Chairman)}}|{{ill|Nobuyuki Kawamura|jp|河村 宣行}} {{Small|(President)}}}}
}}
thumb|Fujii Rin'emon, founder of Fujiya (1955)
{{nihongo|'''Fujiya Co. Ltd.'''|株式会社不二家|Kabushiki Gaisha Fujiya}} ({{tyo|2211}}) is a nationwide chain of [confectionery stores](/source/confectionery) and [restaurant](/source/restaurant)s in Japan. Its first shop was founded in 1910 in [Yokohama](/source/Yokohama).[{{cite web |url=http://www.iht.com/articles/2007/10/31/asia/31japan.php |title=Wait, don't eat that: candy scandal stuns Japan|publisher=[International Herald Tribune](/source/International_Herald_Tribune) |date= 2007-10-31 |access-date=2008-12-29 |archive-url=https://web.archive.org/web/20071031164632/http://www.iht.com/articles/2007/10/31/asia/31japan.php |archive-date=2007-10-31}}]
Fujiya is credited with introducing the [Christmas cake](/source/Christmas_cake) to Japan.[{{Cite web|date=2020-12-15|title=The Strawberry On Top – The Rise of Japan's Famous Christmas Cake|url=https://arigatojapan.co.jp/the-strawberry-on-top-the-rise-of-japans-famous-christmas-cake/|access-date=2022-01-14|website=Arigato Travel|language=en-US}}]
In 2016, the company opened its first store outside Japan in [Taipei](/source/Taipei), [Taiwan](/source/Taiwan).[{{cite web |url=https://travel.ettoday.net/article/837753.htm |title=FUJIYA不二家洋菓子專賣店登台 12/31開幕 |publisher=ETtoday |date= 2016-12-27 |access-date=2020-04-03 }}]
==Mascot==
thumb|left|Fujiya's mascot, Peko-chan
thumb|left
Fujiya's [mascot](/source/advertising_character) is '''Peko-chan''', a girl in pigtails licking her lips.[{{cite web |url=http://www.cbc.ca/consumer/comm-oddities/2007/01/japanese_bakery_head_quits_ove.html |title=Comm-oddities: Japanese bakery head quits over use of expired milk, eggs|publisher=[CBC News](/source/CBC_News) |date= 2007-01-15 |access-date=2008-12-29 |archive-url=https://web.archive.org/web/20080203175657/http://www.cbc.ca/consumer/comm-oddities/2007/01/japanese_bakery_head_quits_ove.html |archive-date=2008-02-03}}]
==2007 ingredients scandal==
In January 2007, Fujiya was the subject of a scandal when it became known that the company had used expired ingredients in its products, prompting the resignation of its president, Rintaro Fujii.