# Frette

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Italian textile company

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Frette Original Frette Storefront in Monza, Italy Type Private Industry Textiles Founders Jean Baptiste Edmond Frette Alexandre Payre Charles Chaboud Area served Over 100 global locations Products Luxury linens and home lifestyle products Owner Raza Heritage Holdings

**Frette** ([/frɛˈteɪ/](https://en.wikipedia.org/wiki/Help:IPA/English)[1] [*freh-TAY*](https://en.wikipedia.org/wiki/Help:Pronunciation_respelling_key)) is an Italian [textile](/source/Textile) company that manufactures bed and bath linens. Established in [Grenoble, France](/source/Grenoble), in 1860, it was relocated to [Concorezzo](/source/Concorezzo), [Italy](/source/Italy), five years later. Their [headquarters](/source/Headquarters) are currently in [Monza, Italy](/source/Monza). As of 2023[\[update\]](https://en.wikipedia.org/w/index.php?title=Frette&action=edit), the company owns and operates over 100 boutiques worldwide.[2]

## History

Jean Baptiste Ennemonde (Edmond) Chavasse Frette was born on 12 June 1838, in [Grenoble](/source/Grenoble), France, to Jean Claude Chavasse Frette, a fabric [dyer](/source/Dyer_(occupation)), merchant, and manufacturer of [socks](/source/Socks) and knitted [shirts](/source/Shirts), and Marie Maréchal. After her husband died in 1840, Marie took up the activity of [millinery](/source/Millinery) to support her children.

Frette Heritage 1860

On December 1, 1860, Edmond Frette, together with Charles Chaboud and Alexandre Payre, established Frette, Payre & Chaboud for "the commerce and manufacture of fabrics."[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed)*] Chaboud became the financial officer, and Payre and Frette became [traveling merchants](/source/Door-to-door). As a traveling merchant, Frette started working in Italy, an export market and a source of materials. He first established himself in the [Versilia](/source/Versilia) area in [Tuscany](/source/Tuscany).[3]

Edmond Frette (center) with Italian business partners

Between 1862 and 1863, Edmond Frette arrived in [Monza](/source/Monza) and established another company branch. In the second half of the 1860s, Frette centralized production in his own factories.[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed)*] Coarse B2B products constituted the most significant portion of Frette's trade.

## Craftsmanship

Frette's craftsmanship is rooted in its use of premium materials and Italian heritage production techniques. Frette's identity is rooted in the artisanal traditions of [Monza](/source/Monza) and the [Brianza](/source/Brianza) regions of Italy, where generations of craftsmen have honed their skills in textile artistry.

A weaver in the late 1800s operating a Frette loom.

Frette sources high-quality fibers including long staple [cotton](/source/Cotton), [silk](/source/Silk), and cashmere, among other natural fibers. The company uses materials that are chosen for their durability, softness, and ability to retain color and texture over time. Its bed linens are produced using only extra-long staple cotton because with longer fibers, the strength and longevity of the finished product improves. The linens also undergo a patented finishing process to create the incredibly smooth and lustrous finish for which they are known.[4]

[Weaving](/source/Weaving) takes place on both antique and modern [jacquard looms](/source/Jacquard_looms), allowing the company to produce intricate and large scale designs. Frette is known for its mastery of patterns such as [brocade](/source/Brocade), [matelassé](/source/Matelass%C3%A9), and [damask](/source/Damask), which require careful programming of the [loom](/source/Loom) to achieve the desired texture and design. Only a limited number of looms are capable of handling the complexity, and the process often involves highly trained technicians to oversee production.[5]

Frette continues to employ traditional methods in select pieces. Some linens are still woven on [shuttle looms](/source/Shuttle_looms), a technique that produces a denser, more structured fabric. Though time consuming, this process contributes to the distinctive tactile quality of Frette. In 2020, Frette's CEO cites the small artisanal workshops scattered across Italy as the key to keeping the caliber so consistently high. “From beautiful laces manufactured in the south to [embroidery](/source/Embroidery) in the north, we have about 200 different suppliers within Italy today.” Each product takes roughly 18 months from ideation to realization, a process that ensures that each [bedsheet](/source/Bedsheet), [throw pillow](/source/Throw_pillow), or [towel](/source/Towel) set is of the highest standard that reflects the brand's reputation of regal comfort. Even some sheet sets, which retail for up to 3,800 [euros](/source/Euros) on the website, take four weeks to make. [6]

Frette's production model incorporates partnerships with a network of specialized textile workshops and [artisans](/source/Artisans) across Italy. The company collaborates with hundreds of independent suppliers and craftspeople who contribute expertise in areas such as [weaving](/source/Weaving), [dyeing](/source/Dyeing), [embroidery](/source/Embroidery), and finishing.

## Bespoke

Frette's [bespoke](/source/Bespoke) services began with royal families, and their archives include crests of the Borromeos and Borgheses. In addition to working with more than 500 royal families, the brand has a history with working with famous clients such as, The Vatican, [St. Peter’s Basilica](/source/St._Peter%E2%80%99s_Basilica), [Orient Express](/source/Orient_Express) and [Titanic](/source/Titanic). Today, Frette [bespoke](/source/Bespoke) extends to bedding, table linens, towels, and [loungewear](/source/Loungewear), and offers a multitude of fabric and thread colors, lace borders, [monograms](/source/Monograms), and motifs.[7]

Frette linens used in the first class cabin on a Korean Air flight.

Frette also provides [bespoke](/source/Bespoke) linens for luxury cruise lines, private and commercial [aviation](/source/Aviation) interiors, and superyachts, tailoring its products to meet the space constraints and durability requirements of these environments while maintaining the brand's quality.

## Hospitality

Frette started working with the [Hotel Danieli](/source/Hotel_Danieli) in [Venice](/source/Venice), Italy in 1899, and has now expanded to the [Ritz-Carlton](/source/Ritz-Carlton), [St. Regis Hotels](/source/St._Regis_Hotels), The Peninsula, Soho House, and [Rosewood Hotels](/source/Rosewood_Hotels).[8]

Frette has also developed exclusive product lines for select luxury hotel groups. In 2023, the brand introduced Frette 1860 for [St. Regis Hotels](/source/St._Regis_Hotels), a collection designed specifically for use across [St. Regis Hotels](/source/St._Regis_Hotels) properties worldwide. Other high profile partners include custom collections for The [Ritz Carlton](/source/Ritz_Carlton), and Italy's famed Portrait Hotels (part of the Lungarno Collection) and Pellicano Hotel group.[9][10][11]

## Collaborations

In April 2024, Frette launched its first-ever fashion collaboration with American designer [Thom Browne](/source/Thom_Browne) during [Salone del Mobile](/source/Salone_del_Mobile). The collection featured white [cotton](/source/Cotton) [sateen](/source/Sateen) bedding adorned with Browne's signature four-bar [embroidery](/source/Embroidery) in grey, wool-cashmere blankets, and terry cotton towels. A standout piece is a light grey cotton [velour](/source/Velour) bathrobe inspired by Browne's iconic trench coat, complete with the brand's red, white, and blue [grosgrain](/source/Grosgrain) ribbon. The collaboration was unveiled through a theatrical performance titled "Time To Sleep" at [Palazzina Appiani](/source/Palazzina_Appiani) in Milan, reflecting Browne's penchant for blending fashion with performance art.[12]

## Company timeline

This section is in list format but may read better as prose. You can help by converting this section, if appropriate. Editing help is available. (December 2023)

- **1860**: Jean Baptiste Edmond Frette, Alexandre Payre and Charles Chaboud manufacture and begin distributing home linens from [Grenoble](/source/Grenoble), France.

- **1865**: Two plants established in [Concorezzo](/source/Concorezzo), Italy near Monza with production of luxury fabrics on [Jacquard looms](/source/Jacquard_loom).

- **1878**: Opens its first [retailing](/source/Retail) shop in Manzoni, Milan, which still operates today.[13]

- **1880**: The [Ministry of Foreign Affairs](/source/Ministry_of_Foreign_Affairs_(Italy)) for the [Kingdom of Italy](/source/Kingdom_of_Italy_(1861%E2%80%931946)) commissions Frette to produce linen for the Ministry and all Italian embassies worldwide, beginning a tradition that continues to this day.

- **1881**: Frette wins the Gold Medal Award at the National Exhibition in [Milan](/source/Milan) and becomes an official "Provider to the Royal House."

- **1886**: Introduces the first catalog sales and begins retailing outside Italy.[13]

- **1887**: Frette opens a store in [Rome](/source/Rome).

- **1888**: Creates the Tablecloth of the "Holy Virgin" for the altar of [St. Peter's Basilica](/source/St._Peter's_Basilica) in Rome based on a drawing by the [French](/source/France) painter Meurillion.

- **1889**: Frette opens a store in [Turin](/source/Turin).

- **1902**: Frette opens a store in [Genoa](/source/Genoa).

- **1904**: Frette opens a store in [Florence](/source/Florence).

- **1909**: Edmond Frette dies at age 71 on August 29.

- **1911**: Dresses the banqueting room of the *[Titanic](/source/Titanic)*.

- **1976**: The last mail-order catalog was issued.

- **1977**: First Frette [boutique](/source/Boutique) opens in [Bond Street](/source/Bond_Street), London.

- **1978**: Frette, Inc. is established in the [United States](/source/United_States).

- **1999**: Descendants of the company's founders cede control to the Italian fashion group Fin.part.

- **2004**: JH Partners, a [San-Francisco](/source/San_Francisco)-based [private equity firm](/source/Private_equity_firm) purchases Frette from Fin.part.

- **2009**: Supplied linen to [G8](/source/G8_2009)’s presidential rooms with assistance from the Head of Brand Alliance [Michele Cascavilla](https://en.wikipedia.org/w/index.php?title=Michele_Cascavilla&action=edit&redlink=1).[14]

- **2013**: Frette launches the European ecommerce website, www.frette.com.

- **2014**: JH Partners sells controlling stake in Frette to Change Capital for an undisclosed sum.[15]

- **2015**: The historic Frette store in Monza is closed.[16]

- **2019**: Frette introduces a new capsule collection of bedding, loungewear, and accent pieces called Album03.[17]

- **2023**: Change Capital sells Frette to private holding company, Raza Heritage Holdings.[18][19]

## See also

- [Italy portal](https://en.wikipedia.org/wiki/Portal:Italy)
- [Companies portal](https://en.wikipedia.org/wiki/Portal:Companies)

- [List of Italian companies](/source/List_of_Italian_companies)

## References

1. **[^](#cite_ref-1)** [*Frette's Laurence Franklin On Luxury Fabrics*](https://www.youtube.com/watch?v=fyf3W3SP0X4&t=40s), retrieved 26 November 2023

1. **[^](#cite_ref-2)** ["Frette Stores Across All Simon Shopping Centers"](https://www.premiumoutlets.com/brands/frette#:~:text=Today,%20Frette%20operates%20more%20than,client%20list%20in%20its%20sector.). *www.premiumoutlets.com*. Retrieved 11 November 2023.

1. **[^](#cite_ref-3)** ["History of Frette | Luxury Bedding Since 1860"](https://eu.frette.com/en_IT/our-heritage.html). *eu.frette.com*. Retrieved 11 November 2023.

1. **[^](#cite_ref-4)** [https://www.architecturaldigest.com/story/for-frette-160-years-is-hopefully-a-drop-in-the-bucket](https://www.architecturaldigest.com/story/for-frette-160-years-is-hopefully-a-drop-in-the-bucket)

1. **[^](#cite_ref-5)** [https://bombardier.com/en/experience/insight/behind-frette-worlds-most-luxurious-linens](https://bombardier.com/en/experience/insight/behind-frette-worlds-most-luxurious-linens)

1. **[^](#cite_ref-6)** [https://wwd.com/home-design/home-decor/ceo-interview-frette-targets-279m-euros-by-1236704334/](https://wwd.com/home-design/home-decor/ceo-interview-frette-targets-279m-euros-by-1236704334/)

1. **[^](#cite_ref-7)** [https://www.architecturaldigest.com/gallery/frette-introduces-a-monogram-service](https://www.architecturaldigest.com/gallery/frette-introduces-a-monogram-service) [https://www.forbes.com/sites/josephdeacetis/2019/10/11/how-italian-heritage-linen-brand-frette-expanded-into-a-global-lifestyle-sensation/](https://www.forbes.com/sites/josephdeacetis/2019/10/11/how-italian-heritage-linen-brand-frette-expanded-into-a-global-lifestyle-sensation/)

1. **[^](#cite_ref-8)** Hotel Partners – H by Frette

1. **[^](#cite_ref-9)** [https://www.vanityfair.it/article/frette-portrait-milano-a-meeting-of-icons](https://www.vanityfair.it/article/frette-portrait-milano-a-meeting-of-icons)

1. **[^](#cite_ref-10)** [https://togo.hotelbusiness.com/article/these-linens-bring-even-more-luxury-to-the-st-regis-brand/](https://togo.hotelbusiness.com/article/these-linens-bring-even-more-luxury-to-the-st-regis-brand/)

1. **[^](#cite_ref-11)** [https://www.ritzcarltonshops.com/product.aspx?classic-white-fitted-sheet](https://www.ritzcarltonshops.com/product.aspx?classic-white-fitted-sheet)

1. **[^](#cite_ref-12)** Interni Magazine+4Wallpaper*+4Vogue+4Architectural Digest+6Vogue+6Interni Magazine+6Financial Times+2collectible DRY magazine+2Interni Magazine+2

1. ^ [***a***](#cite_ref-:0_13-0) [***b***](#cite_ref-:0_13-1) ["History of Frette | Luxury Bedding Since 1860"](https://eu.frette.com/en_GB/our-heritage.html). *eu.frette.com*. Retrieved 7 December 2022.

1. **[^](#cite_ref-14)** ["Michele Cascavilla, giovane milanese e re delle lenzuola: "Veglio io su vostri sogni""](https://www.ilgiornale.it/news/economia/michele-cascavilla-giovane-milanese-e-re-delle-lenzuola-1074317.html). *ilGiornale.it* (in Italian). 10 December 2014. Retrieved 12 November 2023.

1. **[^](#cite_ref-15)** ["Change Capital buys Italian luxury linen brand Frette"](https://www.reuters.com/article/us-frette-change-capital-idUSKBN0FK25Z20140715). *Reuters*. 15 July 2014. Retrieved 13 November 2023.

1. **[^](#cite_ref-16)** ["Lo storico negozio Frette di Monza ha chiuso: addio a secoli di storia"](https://www.ilcittadinomb.it/news/cronaca/lo-storico-negozio-frette-di-monza-ha-chiuso-addio-a-secoli-di-storia/). *Il Cittadino di Monza e Brianza* (in Italian). 3 April 2015. Retrieved 12 November 2023.

1. **[^](#cite_ref-17)** DeAcetis, Joseph (11 October 2019). ["How Italian Heritage Linen Brand Frette Expanded Into A Global Lifestyle Success Story"](https://www.forbes.com/sites/josephdeacetis/2019/10/11/how-italian-heritage-linen-brand-frette-expanded-into-a-global-lifestyle-sensation/). *Forbes*. Retrieved 13 March 2020.

1. **[^](#cite_ref-18)** Celeste, Sofia (6 September 2023). ["Change Capital Partners Sells Frette"](https://wwd.com/home-design/shop-home/change-capital-partners-sells-italys-frette-1235787318/). *WWD*. Retrieved 13 November 2023.

1. **[^](#cite_ref-19)** ["Chinese Billionaire Said to Invest in $214 Million Frette Buyout"](https://www.bloomberg.com/news/articles/2023-09-07/chinese-billionaire-said-to-invest-in-214-million-frette-buyout). *Bloomberg.com*. 7 September 2023. Retrieved 13 November 2023.

## External links

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