# Freedent

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Brand of chewing gum

For the chewing gum sold in France, see [Orbit (gum)](/source/Orbit_(gum)).

Freedent Freedent logo in the US Product type Chewing gum Owner Mars, Inc. Produced by Wrigley Company Introduced 1975; 51 years ago (1975) Related brands Orbit, Eclipse Website mars.com/freedent

**Freedent** is a brand of [chewing gum](/source/Chewing_gum) manufactured by [Wrigley's](/source/Wrigley_Company), first introduced in 1975.[1] It is marketed as the gum that "won't stick to most [dental](/source/Dental_restoration) work (or braces)."[2] Freedent currently comes in two flavors in the American market: Peppermint and Spearmint; in the past it also offered other flavors.[3]

The Freedent brand is also used in France as a rebranding of [Orbit/Extra](/source/Orbit_(gum)). It launched there in 1987.[4] It has also been marketed as such in the Netherlands.[5]

## History

Freedent was first developed by the Wrigley Company after receiving a large amount of feedback from customers who had issues with regular gum sticking to their dental work. Freedent was designed using a new type of gum base that would not stick to most dental work, allowing those who had trouble chewing traditional gum to chew it with minimal sticking. At the time of its debut in 1975, it was the first new major Wrigley's brand to be released in the US in 53 years.[6][1] It was also released that same year in the British market.[6]

In 2001, Freedent added a pellet package as the Canadian version of [Orbit White](/source/Orbit_(gum)).[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed)*] In the mid-2000s, the pellet version was renamed **Freedent Total**. By June 2006, Wrigley's had withdrawn the Freedent Total line from Canada and replaced it with **[Excel White](/source/Excel_(gum)#Excel_White)**.[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed)*] Freedent continued its Canadian sales in sticks only, but with similar packaging to the American [Orbit](/source/Orbit_(gum)) and the Canadian [Extra](/source/Extra_(gum)).[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed)*]

As of 2009, the Freedent brand was active in the US, Canada, France and New Zealand.[7]

## References

1. ^ [***a***](#cite_ref-Freedent3_1-0) [***b***](#cite_ref-Freedent3_1-1) ["Wrigley.com :: Freedent"](https://web.archive.org/web/20091023053702/http://www.wrigley.com/global/brands/freedent.aspx). *wrigley.com*. Wrigley. Archived from [the original](http://www.wrigley.com/global/brands/freedent.aspx) on October 23, 2009. Retrieved January 13, 2018.

1. **[^](#cite_ref-Freedent1_2-0)** ["Wrigley.com :: Freedent"](http://www.wrigley.com/global/brands/freedent.aspx#panel-1). *wrigley.com*. Wrigley. Retrieved January 13, 2018.

1. **[^](#cite_ref-Freedent2_3-0)** ["Wrigley.com :: Freedent"](http://www.wrigley.com/global/brands/freedent.aspx#panel-2). *wrigley.com*. Wrigley. Retrieved January 13, 2018.

1. **[^](#cite_ref-4)** ["Découvrez l'histoire de FREEDENT"](https://www.freedent.fr/decouvrez-lhistoire-de-freedent). *Freedent.fr* (in French). Lancement de FREEDENT, le 1er chewing-gum sans sucres.

1. **[^](#cite_ref-5)** ["Freedent vindt zichzelf opnieuw uit"](https://www.levensmiddelenkrant.nl/freedent-vindt-zichzelf-opnieuw-uit?_lang=nl). *www.levensmiddelenkrant.nl* (in Dutch). April 24, 2019. Retrieved October 8, 2025.

1. ^ [***a***](#cite_ref-:0_6-0) [***b***](#cite_ref-:0_6-1) ["THE GOODS; Wrigley's Second Chance to Smile"](https://web.archive.org/web/20190811214259/https://www.nytimes.com/2004/06/20/business/the-goods-wrigley-s-second-chance-to-smile.html). *[The New York Times](/source/The_New_York_Times)*. June 20, 2004. Archived from [the original](https://www.nytimes.com/2004/06/20/business/the-goods-wrigley-s-second-chance-to-smile.html) on August 11, 2019. Retrieved October 8, 2025.

1. **[^](#cite_ref-7)** ["Wrigley.com :: Freedent"](https://web.archive.org/web/20091023053702/http://www.wrigley.com/global/brands/freedent.aspx). *www.wrigley.com*. Archived from [the original](http://www.wrigley.com/global/brands/freedent.aspx) on October 23, 2009. Retrieved October 8, 2025.

## External links

- [Official website](https://www.marsfoodservices.com/product/freedent-spearmint-gum)

v t e Wm. Wrigley Jr. Company A subsidiary of Mars Inc. Brands Chewing gum 5 Airwaves Big League Chew Big Red Doublemint Eclipse Extra Freedent Hubba Bubba Bubble Tape Ouch! Juicy Fruit Orbit Spearmint Surpass Winterfresh Candy Altoids Life Savers Lockets Skittles list Starburst Tunes Headquarters Wrigley Building (1924–2011) Subsidiaries A. Korkunov Callard & Bowser People William Wrigley Jr. (founder) William Wrigley, Jr. II William Wrigley III Philip K. Wrigley William Perez Related Wrigley Field (LA) Wrigley Mansion Wrigley Square William Wrigley Jr. Summer Cottage Tournament House Category

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Adapted from the Wikipedia article [Freedent](https://en.wikipedia.org/wiki/Freedent) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Freedent?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.