# Fox Innovation Lab

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{{short description|Fox's research & development division}}
{{Use mdy dates|date=July 2017}}
 
The '''Fox Innovation Lab''' was [Twentieth Century Fox](/source/Twentieth_Century_Fox)'s [research and development](/source/research_and_development) center, located in Los Angeles. Working across all [film](/source/movie) and television divisions, the lab was created in 2014 as a hub for [Fox](/source/Fox_Television)'s short- and long-term projects aimed at producing new consumer technologies and experiences. Hanno Basse, [CTO](/source/Chief_technology_officer), Twentieth Century Fox and Danny Kaye, Executive Vice President, global research and [technology strategy](/source/technology_strategy), co-managed the Lab. In March 2019, [Fox was acquired by Disney](/source/Acquisition_of_21st_Century_Fox_by_Disney), and Fox laid off about 4,000 employees, including both Basse and Kaye.<ref>{{cite news |url=https://variety.com/2019/film/news/layoffs-hit-fox-after-disney-completes-deal-1203169337/ |title=Fox Layoffs: Distribution and Marketing Leaders Out |first1=Brent |last1=Lang |first2=Matt |last2=Donnelly |work=[Variety](/source/Variety_(magazine)) |date=March 19, 2019 |access-date=January 15, 2021}}</ref>

The Lab was focused on [4K Ultra HD](/source/4K_Ultra_HD_Blu-ray) with [HDR](/source/High_dynamic_range), TV, digital content [user interface](/source/user_interface)s, and [mobile content](/source/mobile_content) delivery systems. Announced at the IFA consumer electronics show in Berlin in September 2014, [Samsung](/source/Samsung) was the Lab's first commercial partner.<ref>{{cite web|last1=Tribbey|first1=Chris|title=Dunn: Fox Launches Innovation Lab, Expands Samsung Partnership|url=http://www.homemediamagazine.com/high-def/dunn-fox-launches-innovation-lab-expands-samsung-partnership-34092|website=Home Media Magazine|date=September 4, 2014 |accessdate=February 3, 2017}}</ref>

In 2016, The Fox Innovation Lab released The Martian VR Experience, a [virtual reality](/source/virtual_reality) experience based on the 2015 film [The Martian](/source/The_Martian_(film)), that was [executive produced](/source/executive_producer) by [Ridley Scott](/source/Ridley_Scott) and Joel Newton and directed by [Robert Stromberg](/source/Robert_Stromberg).<ref>{{cite web|last1=Cieply|first1=Michael|title=With 'The Martian,' Virtual Reality Has Liftoff From Fox Innovation Lab|url=https://www.nytimes.com/2015/10/26/business/media/virtual-reality-has-liftoff-from-fox-innovation-lab.html|website=The New York Times|access-date=February 4, 2017}}</ref><ref>{{cite web|last1=Roettgers|first1=Janko|title=Fox Innovation Lab Releases 'The Martian VR Experience', Execs Promise Much More to Come|url=https://variety.com/2016/digital/news/fox-martian-vr-experience-htc-vive-playstation-vr-1201917293/|website=Variety|date=November 14, 2016 |access-date=February 4, 2017}}</ref> The Martian VR debuted at [CES 2016](/source/Consumer_Electronics_Show)<ref>{{cite web|last1=Cox|first1=Jamieson|title=The Martian VR Experience is out of this world|url=https://www.theverge.com/2016/1/9/10739440/the-martian-virtual-reality-oculus-rift-htc-vive-gear-vr-ces-2016|website=The Verge|date=January 9, 2016 |accessdate=February 4, 2017}}</ref> and was then accepted into the New Frontier Program at the [Sundance Film Festival](/source/Sundance_Film_Festival).<ref>{{cite web|last1=Siegel|first1=Tatiana|title=Sundance: Ridley Scott's 'The Martian VR Experience', Kendrick Lamar-Scored Installation to Debut|url=http://www.hollywoodreporter.com/news/sundance-ridley-scotts-martian-vr-845535|website=The Hollywood Reporter|date=December 3, 2015 |access-date=February 4, 2017}}</ref> The project also received a [Cannes](/source/Cannes_Film_Festival) Silver Lion in Digital Craft<ref>{{cite web|url=http://www.canneslionsarchive.com/winners/entry/782629/the-martian-vr-experience|title=Winners and Shortlists|website=canneslionsarchive.com|access-date=February 4, 2017}}</ref> as well as the [Association of Independent Commercial Producers](/source/Association_of_Independent_Commercial_Producers) (AICP) Next VR Award.<ref>{{cite web|url=http://www.aicpshow.com/next/the-martian-vr-experience/|title=AICP Awards Archive|website=aicpshoww.com|accessdate=February 4, 2017}}</ref>

As an outgrowth of the Lab’s VR work, Fox in 2017 launched a new business unit, [FoxNext](/source/FoxNext), which not only worked on VR and AR, but also on location-based entertainment and gaming. In March 2018, Kaye said that while the Lab was initially a studio-only endeavor, based on its early successes its scope has since expanded to work across the entire 21st Century Fox company, from Fox Sports to FX Networks, from the Fox Networks Group to National Geographic.<ref>{{cite news|last1=Arnold|first1=Thomas|title=Science Meets Art|url=https://www.mediaplaynews.com/science-meets-art/|accessdate=April 28, 2018|work=Media Play News|date=March 31, 2018}}</ref> In January 2020, FoxNext was sold to [Scopely](/source/Scopely).<ref>{{cite news |url=https://techcrunch.com/2020/01/22/disney-sells-mobile-game-studio-foxnet-games-to-scopely/ |title=Disney sells mobile game studio FoxNext Games to Scopely |first=Sarah |last=Perez |date=January 22, 2020 |access-date=January 15, 2021 |work=[TechCrunch](/source/TechCrunch)}}</ref>

==References==
{{reflist}}

{{21st Century Fox}}
{{Region 1 home video}}

Category:20th Century Studios
Category:2014 establishments in California

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Adapted from the Wikipedia article [Fox Innovation Lab](https://en.wikipedia.org/wiki/Fox_Innovation_Lab) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Fox_Innovation_Lab?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.