# Ford Lio Ho Motor

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Taiwanese-based automaker

Ford Lio Ho Motor Company, Ltd. Ford Lio Ho Motor headquarters as seen in 2013 Type Joint venture Industry Automotive Founded 1972; 54 years ago (1972) Headquarters Zhongli District, Taoyuan City , Taiwan Key people Chen Wenfang (general manager)[1] Alvin Liu (vice president)[2] Products Automobiles Owner Ford Motor Company (70%) Liou-ho Spinning (30%) Website ford.com.tw

**Ford Lio Ho Motor** ([Chinese](/source/Chinese_language): 福特六和汽車) is a [Taiwanese-based automaker](/source/List_of_Taiwanese_automakers) and the primary dealer of Ford vehicles in Taiwan, formed in 1972. It is 70 percent owned by [Ford Motor Company](/source/Ford_Motor_Company).[3] The remaining 30 per cent is owned by investors in the former Lio Ho Automotive Industrial Corporation, which previously assembled [Toyota](/source/Toyota) vehicles.[4]

## History

The company began operations in 1973, assembling Ford models including the [Cortina](/source/Ford_Cortina), [Escort](/source/Ford_Escort_(Europe)), and [Granada](/source/Ford_Granada_(Europe)).[5] In 1974 assembly of the Philippine-made Ford Fiera [AUV](/source/Basic_utility_vehicle) began, although sales were slow as it was more expensive than its more comfortable Japanese competitors.[6] In the 1980s, it began assembly of [Mazda](/source/Mazda)-based models, such as the [Laser](/source/Ford_Laser) ([Mazda 323](/source/Mazda_Familia)), [Telstar](/source/Ford_Telstar) ([Mazda 626](/source/Mazda_Capella)) and [Festiva](/source/Ford_Festiva) ([Mazda 121](/source/Mazda_121)).[7]

1990s Taiwan Ford Laser Nobel

The Taiwan-built [Laser hatchback](/source/Ford_Laser#Laser_(KC)_and_Meteor_(GC)) was exported to [Canada](/source/Canada) in the late 1980s, badged as the [Mercury Tracer](/source/Mercury_Tracer#First_generation_(1987–1989)).[8]

Former Ford models unique to [Taiwan](/source/Taiwan) include the "Ford Tierra", based on the Mazda 323 sedan, later rebadged as the facelifted [Ford Laser](/source/Ford_Laser) in other Asian markets, the "Ford Activa", a rebadged Mazda 323 sedan and hatchback, and the "Ford Mondeo Metrostar" which later also sold in China, based on the European Mondeo sedan.[9]

Taiwan-market Ford and Mazda vehicles include locally assembled [Ford Mondeo](/source/Ford_Mondeo), [Ford Focus](/source/Ford_Focus), [Ford Fiesta](/source/Ford_Fiesta), [Ford Escape](/source/Ford_Escape), [Mazda3](/source/Mazda3), [Mazda5](/source/Mazda_Premacy), and [Mazda Tribute](/source/Mazda_Tribute). Also, all 2007 model year Asia/Pacific (except Chinese and South Korean markets) Ford Escapes are assembled by Ford Lio Ho. The Taiwan-assembled Mondeo is also exported to [China](/source/China) and [Saudi Arabia](/source/Saudi_Arabia). After the ban on diesel-engined passenger cars was lifted in Taiwan in 2004, Ford Lio Ho became the first local manufacturer to build a diesel car. This was a diesel Focus, introduced in August 2007.[10]

Before Ford divested [Jaguar](/source/Jaguar_Cars) and [Land Rover](/source/Land_Rover) in 2008, and significantly reduced share-holding of [Mazda](/source/Mazda) in 2010, the Taiwanese units of these brands were organised under Ford Lio Ho.

## Design Technology Centre

Ford Lio Ho Motor Chinese 福特六和汽車 Transcriptions Standard Mandarin Hanyu Pinyin Fútè Liùhé Qìchē Tongyong Pinyin Fútè Liòuhé Cìche Hakka Romanization Fuk-thi̍t Liuk-fò Hi-chhâ Southern Min Hokkien POJ Hok-te̍k Lio̍k-hô Khì-chhia

Ford Lio Ho Design Technology Centre or Ford Design & Research Centre was built and established by the end of 2002 in Taipei. The Design Technology Centre was in charge of products sold mainly within the [Asian Pacific](/source/Asian_Pacific) markets including [Australia](/source/Australia), [New Zealand](/source/New_Zealand), [Philippines](/source/Philippines), [Thailand](/source/Thailand), [Malaysia](/source/Malaysia), [Singapore](/source/Singapore), [Taiwan](/source/Taiwan), [United Arab Emirates](/source/United_Arab_Emirates), [Middle East](/source/Middle_East), [Saudi Arabia](/source/Saudi_Arabia), [Japan](/source/Japan), [China](/source/China), and [Russia](/source/Russia).[11]

Noticeable products include the 2005 Ford Equator Concept which later spawned the Asian Pacific [Ford Escape (ZC)](/source/Ford_Escape),[12] [Ford Tierra](/source/Ford_Laser#Ford_Tierra), [Ford Ixion](/source/Mazda_Premacy#Ford_Ixion), [Ford Mondeo M2000 facelift](/source/Ford_Mondeo_(first_generation)#facelift), [Ford Mondeo Metrostar](/source/Ford_Mondeo_(second_generation)), [Ford Escape ZC extensive facelift](/source/Ford_Escape), [Ford Explorer](/source/Ford_Explorer) and [Ford i-Max](/source/Mazda_Premacy#Ford_i-Max). With the i-Max being one of the latest products designed by Lio Ho, the Design Technology Centre was shut down due to the one Ford strategy.

## Gallery

		- Ford Tierra Aero

		- Ford Mondeo Metrostar V6

		- Ford Escape (ZC)

		- Ford Ixion

		- Ford Escape (ZD)

		- Ford I-Max

		- Ford Focus

		- Ford Escort

## See also

- [List of companies of Taiwan](/source/List_of_companies_of_Taiwan)

## References

1. **[^](#cite_ref-1)** [https://media.ford.com/content/fordmedia/fap/tw/zh_tw/news/2022/03/0325/_-_.html](https://media.ford.com/content/fordmedia/fap/tw/zh_tw/news/2022/03/0325/_-_.html)

1. **[^](#cite_ref-2)** ["Ford Appoints Alvin Liu as Vice Chairman, Ford Greater China"](https://web.archive.org/web/20250511183018/https://media.ford.com/content/fordmedia/fap/en/news/2016/06/06/ford-appoints-alvin-liu-as-vice-chairman--ford-greater-china.html). *Ford Media Center* (Press release). Dearborn, MI: Ford Motor Company. June 6, 2016. Archived from [the original](https://media.ford.com/content/fordmedia/fap/en/news/2016/06/06/ford-appoints-alvin-liu-as-vice-chairman--ford-greater-china.html) on May 11, 2025.

1. **[^](#cite_ref-3)** ["Ford Lio Ho rolls out 2 millionth car"](http://www.taipeitimes.com/News/biz/archives/2010/11/26/2003489426). *taipeitimes.com*. [Taipei Times](/source/Taipei_Times). November 20, 2010. Retrieved August 27, 2013.

1. **[^](#cite_ref-4)** [*Multinational corporations and United States foreign policy: Hearings, 93rd Congress \[94th Congress, second session\], Part 3*](https://books.google.com/books?id=4JR0tXiDpDcC&dq=Ford+Lio+Ho+Motor+toyota&pg=PA180), U.S. Government Printing Office, 1973, page 180

1. **[^](#cite_ref-5)** [*Directory of Taiwan*](https://books.google.com/books?id=gNRkAAAAIAAJ&q=escort+cortina+granada), 1980

1. **[^](#cite_ref-Fiera_6-0)** ["福特 六和 利大 報紙廣告兩則"](https://web.archive.org/web/20170429132531/https://www.7car.tw/articles/read/1659) [Two Ford Lio Ho Fierra newspaper advertisements]. *7car* (in Chinese). February 25, 2009. Archived from [the original](https://www.7car.tw/articles/read/1659) on April 29, 2017.

1. **[^](#cite_ref-7)** [*Japanese Motor Business*](https://books.google.com/books?id=l5YSAQAAMAAJ&q=%22Ford+Telstar%22). [Economist Intelligence Unit](/source/Economist_Intelligence_Unit). 1994. p. 56. Ford's Taiwanese affiliate, Ford Lio Ho, has been involved in the alliance. Ford Lio Ho makes the Ford Festiva (based on the previous generation Mazda 121), the Ford Laser and the Ford Telstar, as well as commercial vehicles based on the Mazda Bongo.

1. **[^](#cite_ref-8)** [*Trade Opportunities in Taiwan*](https://books.google.com/books?id=mtW2AAAAIAAJ&q=%22mercury+tracers%22++), Volume 15, Issues 1-26, Far East Trade Services, Incorporated, 1987, page 19

1. **[^](#cite_ref-9)** Chamberlin, Billy (August 10, 2001). ["Ford's Mondeo Metrostar takes lead"](https://web.archive.org/web/20161020162010/http://www.chinapost.com.tw/business/asia/2001/08/10/15574/Ford%27s-Mondeo.htm). *[The China Post](/source/The_China_Post)*. Archived from [the original](http://www.chinapost.com.tw/business/asia/2001/08/10/15574/Ford%27s-Mondeo.htm) on October 20, 2016.

1. **[^](#cite_ref-AIPML_10-0)** ["Ford Lio Ho Motor, Yulon Motor, China Motor in Taiwan planning to expand exports of complete vehicles"](https://web.archive.org/web/20120315090407/http://www.marklines.com/en/report/rep625_200712). *Automotive Information Platform* (625). MarkLines. November 23, 2007. Archived from [the original](http://www.marklines.com/en/report/rep625_200712) on March 15, 2012. Retrieved December 4, 2012.

1. **[^](#cite_ref-11)** [Ford Lio Ho Design Technology Centre Planned](http://mobile.autonet.com.tw/cgi-bin/file_view.cgi?a1020027010209), 邵長玲 Shao Changling, *[Auto Net](https://en.wikipedia.org/w/index.php?title=Auto_Net&action=edit&redlink=1)* 9 February 2001

1. **[^](#cite_ref-12)** [2005 Ford Equator Concept](https://www.netcarshow.com/ford/2005-equator_concept/), "Net car Show"

## External links

Wikimedia Commons has media related to [Ford Lio Ho Motor](https://commons.wikimedia.org/wiki/Category:Ford_Lio_Ho_Motor).

- [Official website](https://www.ford.com.tw/)

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Adapted from the Wikipedia article [Ford Lio Ho Motor](https://en.wikipedia.org/wiki/Ford_Lio_Ho_Motor) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Ford_Lio_Ho_Motor?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.