# Flyposting > Mediated Wiki article. Canonical URL: https://mediated.wiki/source/Flyposting > Markdown URL: https://mediated.wiki/source/Flyposting.md > Source: https://en.wikipedia.org/wiki/Flyposting > Source revision: 1356627897 > License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/) Marketing tactic of putting up advertising posters Flyposting Fly posters advertising Strawbs, Budgie, George Melly, and other acts in Henley-on-Thames, 1976 Media Poster Preceded by Guerrilla marketing Followed by Street marketing Flyposted posters in [Manchester](/source/Manchester), [England](/source/England), 2007 A fake lost-person poster advertising the second annual [Treefort Music Fest](/source/Treefort_Music_Fest) in [Boise, Idaho](/source/Boise%2C_Idaho), 2013 **Flyposting** (also known as **bill posting**) is a [guerrilla marketing](/source/Guerrilla_marketing) tactic where advertising [posters](/source/Poster) (also known as flyers) are put up in public view. In the [United States](/source/United_States), the technique is commonly referred to as **wheatpasting**, because [wheatpaste](/source/Wheatpaste) is often used to adhere the posters. Posters are often adhered to construction site [barricades](/source/Barricades), building [façades](/source/Fa%C3%A7ades) and in alleyways. ## Advertisement posters The posters used are typically made of a lightweight paper and printed using [flexography](/source/Flexography), digital printing and [screen printing](/source/Screen_printing). Modern printing techniques enable the posters to feature full-colour designs, halftones, and photographs, making them popular for advertising concerts, political messages, commercial advertisements and special events. An increasing number of posters do not advertise anything at all and instead feature artwork, inspirational or positive messages, and religious messages.[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed)*] It is an advertising tactic mostly used by small businesses promoting concerts and [political activist](/source/Political_activist) groups, but there have been occasions where international companies [subcontracted](/source/Subcontract) local advertising agencies for flyposting jobs in order not to get caught in illegal behavior, as a form of [guerrilla marketing](/source/Guerrilla_marketing). In 2004, [Sony Music](/source/Sony_Music) and [BMG](/source/Bertelsmann_Music_Group) were threatened with [anti-social behaviour orders](/source/Anti-social_behaviour_order) by [Camden Borough Council](/source/Camden_Borough_Council) for illegal flyposting.[1] ## Legislation In many countries, it is illegal to place such posters on [private property](/source/Private_property) without the consent of the property owner, or to post on [public property](/source/Public_property) without a sign permit from the local government. Some areas, however, have public [bulletin boards](/source/Bulletin_board) where notices may be posted.[2] In an effort to discourage illegal flyposting, surfaces at risk of it are sometimes permanently signed *Post No Bills* (US), *No Flyposting* (UK), or *Défense d'afficher - loi du 29 juillet 1881* (France), a reference to a law [passed in 1881](/source/Law_on_the_Freedom_of_the_Press_of_29_July_1881) that regulates the display of advertisements in public spaces. While flyposting is commonplace, it is often viewed as a nuisance by [landlords](/source/Landlord) and they can take [civil action](/source/Civil_action) to protect their [property rights](/source/Property_right). A particularly noteworthy incident of this type occurred in [Boston, Massachusetts](/source/Boston%2C_Massachusetts). In the case of the [2007 Boston Mooninite panic](/source/2007_Boston_Mooninite_panic), advertisers had placed electronic signboards without notifying local authorities, prompting a costly reaction by the [Boston Police Department](/source/Boston_Police_Department) bomb squad when the signs were mistaken for bombs.[3] ## Web banner With the rise of the [World Wide Web](/source/World_Wide_Web), much of advertising has been shifted online. Some [advertising agencies](/source/Advertising_agencies) have drawn similarities between flyposting and certain types of [adware](/source/Adware), which are more invasive to [consumers](/source/Consumers).[4] ## See also - [Election litter](/source/Election_litter) - [Publicity](/source/Publicity) - [Subvertising](/source/Subvertising) ## References 1. **[^](#cite_ref-1)** ["Top music chiefs are spared ASBOs"](https://news.bbc.co.uk/2/hi/uk_news/england/london/3805171.stm). BBC. 14 June 2004. Retrieved 2008-10-21. 1. **[^](#cite_ref-2)** ["The Control of Fly-posting: a Good Practice Guide"](https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/7788/156909.pdf) (PDF). London: [Department for Communities and Local Government](/source/Department_for_Communities_and_Local_Government). p. 11. 1. **[^](#cite_ref-BG_3-0)** Smalley, Suzanne; Mishra, Raja (1 February 2007). ["Froth, fear, and fury"](http://archive.boston.com/news/local/articles/2007/02/01/froth_fear_and_fury/). *The Boston Globe*. The New York Times Company. 1. **[^](#cite_ref-4)** ["Flyposting"](http://wildposting.com/blog/flyposting/). Wild Posting. Retrieved 24 April 2016. This graffiti related article is a stub. You can help Wikipedia by adding missing information. - [v](https://en.wikipedia.org/wiki/Template:Graffiti-stub) - [t](/source/Template_talk%3AGraffiti-stub) - [e](https://en.wikipedia.org/wiki/Special:EditPage/Template:Graffiti-stub) --- Adapted from the Wikipedia article [Flyposting](https://en.wikipedia.org/wiki/Flyposting) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Flyposting?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.