# Flippa

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**Flippa** is an online marketplace for buying and selling digital assets and businesses, including Software as a Service (SaaS), eCommerce stores, and mobile applications, based in [Melbourne](/source/Melbourne), Australia, and [Austin, Texas](/source/Austin,_Texas), United States,[1] Amsterdam, Netherlands, and Singapore, Singapore.[2] Flippa offers support from over 50 business brokers around the world.[3] The platform serves over 1.6 million registered users and facilitates transactions ranging from $10,000 to $30,000,000. It was founded in June 2009 by Mark Harbottle and Matt Mickiewicz.

## History

Flippa was founded by Mark Harbottle and Matt Mickiewicz as the [SitePoint Marketplace](/source/SitePoint),[4] and was spun off as a separate website in June 2009.[5] By 2015, it had traded more than $140 million in websites, domains, SaaS businesses, content sites mobile apps, and other digital assets.[6]

In 2026, Flippa has reported trading hundreds-of-millions in digital assets.

The majority of Flippa's revenue comes from selling online businesses including content sites, SaaS businesses, ecommerce businesses, apps, digital services, marketplaces and more.[1]

The most expensive sale to date was a portfolio of Singapore-based apps, which sold for US$35,000,000.[7][8] The most expensive domain name sold was planetrx.com, selling for US$1,200,000.[9][10]

## Notable transactions

The majority of Flippa's revenue is derived from the sale of online businesses.[11] Flippa's largest sale to date, was a portfolio of Singapore-based apps for US$35,000,000.

Other notable websites and domains sold through Flippa have included [Mark Zuckerberg](/source/Mark_Zuckerberg)'s former website [Facemash](/source/Facemash),[12][13] overnight success story [shipyourenemiesglitter.com](/source/Shipyourenemiesglitter.com),[14][15] Retweet.com,[16][17] and AllAboutCookies.org.[18]

During the [2012 US presidential election](/source/2012_United_States_presidential_election), the domain name RomneyRyan.com was listed on Flippa.[19] It reached US$8,050 in bids, but did not sell.[20][21] It dropped in price the next year and was eventually sold through [GoDaddy](/source/GoDaddy) for US$235.00.[22]

In May 2015, Flippa bought Domain Holdings, a domain name brokerage firm based in [Florida](/source/Florida).[23]

On August 27, 2015, [Potato Parcel](/source/Potato_Parcel) was sold on Flippa for US$42,000.[24][25] A few months earlier, the viral website shipyourenemiesglitter.com from creator Matthew Carpentor sold for US$85,000.[26][25]

## Fundraising

On September 20, 2021, Flippa announced a US$11,000,000 [Series A](/source/Series_A_round) capital raise led by Sydney-based [venture capital firm](/source/Venture_Capital_Firm) OneVentures.[27]

On March 16, 2022, after acquiring Richard Patey's Alts Cafe, Flippa announced the launch of ALTS by Flippa, an [alternative asset investing](/source/Alternative_investment) newsletter and [Discord](/source/Discord) community.[28] Written by Richard Patey, the newsletter shines light on "alternative investing opportunities, from online business to crypto & NFTs".[29] As of November 2022, its Discord community boasts over 2000 members.[30]

On December 19, 2023, Flippa acquired BitsForDigits.com, a Berlin-based competitor founded by Laurits Just and Jan-Philipp Peters.[31] With the acquisition, Flippa announced that it would enable them to continue expanding their scope upwards for M&A deals in the 8-figure range, particularly in the SaaS category and European region.[32] BitsForDigits' co-founder and CEO, Laurits Just, joined the company as an Entrepreneur-In-Residence to develop new business, including Flippa Invest.[33]

## Technology and services

In 2025, Flippa transitioned toward an AI-first infrastructure with the launch of **BrokerAI,**[34] first launching with an off-market deal sourcing engine and AI Translations.[35] This suite of tools automates various phases of the M&A lifecycle, including:

- **Deal Intelligence:** AI-powered buyer matching, demand forecasting, and automated buyer scoring.
- **Documentation:** Automated P&L builders, Information Memorandum (IM) generation, and data room management.
- **Operations:** Integrated verification, onboarding, and off-market deal sourcing.

The platform operates as a hybrid marketplace, combining self-service listing tools with a curated network of expert brokers who specialize in high-value digital assets, located.[36]

### Historically Significant Sales

- **[Facemash](/source/Facemash):** [Mark Zuckerberg](/source/Mark_Zuckerberg)’s former website.
- **Planetrx.com:** Sold for $1.2 million.
- **ShipYourEnemiesGlitter.com:** A viral website sold for $85,000 in 2015.
- **Potato Parcel:** Sold for $42,000 following its appearance on *Shark Tank*.

Other notable sales include: Retweet.com, and AllAboutCookies.org.[37]

### Recent High-Value Deals (2024–2026)

Recent data indicates a shift toward high-margin SaaS and diversified digital assets:[38]

- **B2B Education Community:** Sold for $4.2 million (2025).
- **Premium Baby Fashion Brand:** Sold for $3.32 million (2025).
- **Automotive eCommerce Store:** Sold for $2.2 million (2025).
- **Google Ads Intelligence SaaS:** Sold for $1.3 million (2024).
- **Android Gallery App:** Seven-figure exit ($1.25 million).
- **AI EdTech App:** Sold for $575,000 with over 2.5 million users (2025).

## Business model

Flippa targets the "99% of businesses" often ignored by traditional investment banks and M&A firms, focusing on the $10K to $10M range. The ecosystem includes integrated legal services, insurance, and financing to support both first-time buyers and institutional investors. As of 2025, the platform reports approximately 400,000 weekly active buyers.[39]

## External links

- [Official website](https://www.flippa.com/)

## References

1. ["About Flippa"](https://flippa.com/about). Flippa. Retrieved February 6, 2014.

1. ["Digital M&A grows up: Why 2025 marked a turning point for Asia’s online businesses - SG Economy"](https://theindependent.sg/digital-ma-grows-up-why-2025-marked-a-turning-point-for-asias-online-businesses/). 2025-12-29. Retrieved 2026-05-14.

1. ["Business Brokers"](https://flippa.com/business-brokers/). *Flippa*. Retrieved 2026-05-14.

1. ["About Us"](https://www.sitepoint.com/about-us/). *[SitePoint](/source/SitePoint)*. Retrieved November 25, 2022.

1. Magain, Matthew (June 10, 2009). ["Introducing Flippa: The New Place to Buy and Sell Web Sites"](https://www.sitepoint.com/introducing-flippa-the-new-place-to-buy-and-sell-web-sites/). *SitePoint Blog*. Retrieved November 25, 2022.

1. Bender, Adam (May 6, 2013). ["Australian startup snapshot: Flippa"](http://www.techworld.com.au/article/460998/australian_startup_snapshot_flippa/). TechWorld. Retrieved February 6, 2014.

1. Domingos, Manuela (2022-04-22). ["The Off-Market App Portfolio That Sold on Flippa for $35MM"](https://flippa.com/blog/portfolio-of-apps-sold-on-flippa/). *Flippa Blog*. Retrieved 2023-03-18.

1. ["CONFIDENTIAL - SaaS listed on Flippa"](https://flippa.com/10678177-saas-design-and-style). *Flippa*. Retrieved 2023-03-18.

1. ["planetrx.com - Website for sale"](https://flippa.com/2677949-planetrx-com). Flippa. Retrieved March 15, 2015.

1. ["Flippa sales"](http://dnpric.es/stats/stats-by-broker/?broker=Flippa&searchsoa=yes). DNPric.es. Retrieved March 15, 2015.

1. ["Closed Deals"](https://flippa.com/lps/closed-deals/). *Flippa*. Retrieved 2026-05-14.

1. ["FaceMash.com - Domain Name for sale"](https://flippa.com/108465-facebook-founder-s-first-known-website-facemash-com-as-featured-in-the-movie). Flippa. Retrieved March 15, 2015.

1. Indvik, Lauren (November 19, 2012). ["Mark Zuckerberg's College Website Sells for $30,000"](http://www.domainnamenews.com/domain-sales/stockphoto-com-sells-for-250000-on-flippa/22259). Mashable. Retrieved February 6, 2014.

1. ["ShipYourEnemiesGlitter.com has sold! - Apparently all that glitters IS gold. Get help finding other golden opportunities like this one on Flippa."](https://flippa.com/3783970-20-000-in-sales-and-2-5-million-visits-in-4-days-hugely-popular-viral-site). Flippa. Retrieved March 15, 2015.

1. Kenn, Nick (January 17, 2015). ["Shipyourenemiesglitter.com sells on Flippa"](https://www.theguardian.com/technology/2015/jan/16/ship-your-enemies-glitter-founder-sells-company). TheGuardian.com. Retrieved January 17, 2015.

1. ["retweet.com - Website for sale"](https://flippa.com/85167-retweet-com). Flippa. Retrieved March 15, 2015.

1. Siegler, M.G. (February 17, 2010). ["Retweet.com For Sale. Buy It And Risk A Lawsuit From Twitter."](https://techcrunch.com/2010/02/17/retweet-com-for-sale/). Mashable. Retrieved February 6, 2014.

1. Goudswaard, Courtney (2022-11-11). ["From Cab Driver To Multi-Millionaire: How a NZ Retiree Sold His Site With 92% Profit Margin on Flippa"](https://flippa.com/blog/adsense-site-sold-on-flippa/). *Flippa Blog*. Retrieved 2023-03-18.

1. ["romneyryan.com - Domain Name for sale"](https://flippa.com/2803647-romneyryan-com). Flippa. Retrieved March 15, 2015.

1. ["RomneyRyan.com Site Goes up for Auction"](http://video.foxbusiness.com/v/1791569109001/romneyryancom-site-goes-up-for-auction/#sp=show-clips). Fox Business. August 17, 2013. Retrieved February 6, 2014.

1. ["RomneyRyan.com Fails To Sell On Flippa.com"](http://www.thedomains.com/2012/08/31/romneyryan-com-fails-to-sell-on-flippa-com/). The Domains. August 31, 2013. Retrieved February 6, 2014.

1. ["romneyryan.com historic sales"](http://dnpric.es/?q=RomneyRyan.com&searchsrnm=yes&searchsoa=yes). DNPric.es. Retrieved March 15, 2015.

1. ["Hold onto Your Hats! Flippa Acquires Domain Holdings - Predicts $70 Million in Sales This Year"](http://www.dnjournal.com/archive/lowdown/2015/dailyposts/20150520.htm). *www.dnjournal.com*

1. Volkman, Elliot (November 27, 2015). ["Forget Holiday Cards, Send a Potato"](http://tech.co/forget-holiday-cards-send-potato-parcel-2015-11). *Tech Cocktail*. Tech.Co. Retrieved August 11, 2016.

1. Whitten, Sarah (August 28, 2015). ["Viral potato website goes on sale"](https://www.cnbc.com/2015/08/28/viral-potato-website-goes-on-sale.html). *[CNBC](/source/CNBC)*. CNBC LLC. Retrieved August 11, 2016.

1. Whitten, Sarah (August 19, 2015). ["This guy makes $10,000 a month shipping potatoes"](https://www.cnbc.com/2015/08/19/this-guy-makes-10000-a-month-shipping-potatoes.html). *[CNBC](/source/CNBC)*. CNBC LLC. Retrieved August 11, 2016.

1. Tunnah, Christina (September 20, 2021). ["Press Release: Flippa Raises US$11M Series A Capital"](https://flippa.com/blog/press-release-flippa-raises-11m-series-a-capital/). *Flippa Blog*. Retrieved November 25, 2022.

1. ["Flippa Launches "Alts" - A New Community for Alternative Asset Investors"](https://www.prnewswire.com/news-releases/flippa-launches-alts---a-new-community-for-alternative-asset-investors-301503515.html). *PR Newswire*. March 16, 2022. Retrieved November 25, 2022.

1. ["Alts by Flippa"](https://www.flippa.com/alts-by-flippa/). *Flippa*. Retrieved November 25, 2022.

1. Patey, Richard (November 23, 2022). ["Alternative Asset Roundup (23rd Nov)"](https://alts.substack.com/p/alternative-asset-roundup-23rd-nov). *ALTS by Flippa*. Retrieved November 25, 2022.

1. ["BitsForDigits 2025 Company Profile: Valuation, Investors, Acquisition | PitchBook"](https://pitchbook.com/profiles/company/483687-19). *pitchbook.com*. Retrieved 2025-07-10.

1. ["Flippa's Acquisition of BitsForDigits: Democratizing M&A in Europe - Flippa"](https://flippa.com/blog/flippas-acquisition-of-bitsfordigits/). 2023-12-19. Retrieved 2025-07-10.

1. ["Flippa Invest Launches: A New Era of Growth Capital for Digital Businesses - Flippa"](https://flippa.com/blog/flippa-invest-launches-a-new-era-of-growth-capital-for-digital-businesses/). 2025-02-08. Retrieved 2025-07-10.

1. Flippa (2026-03-16). [*The Exit Podcast: Flippa CEO on the Rise of Broker AI and the New AI M&A*](https://www.youtube.com/watch?v=LBWZ1iJiSoI). Retrieved 2026-05-14. – via YouTube.

1. Turner, Callum (2026-01-23). ["How Flippa Is Removing the Language Barrier from Global Deal-Making"](https://thenextweb.com/news/how-flippa-is-removing-the-language-barrier-from-global-deal-making). *TNW | Artificial-Intelligence*. Retrieved 2026-05-14.

1. ["Business Brokers"](https://flippa.com/business-brokers/). *Flippa*. Retrieved 2026-05-14.

1. ["From Cab Driver To Multi-Millionaire: How a NZ Retiree Sold His Site for $5.2M on Flippa - Flippa"](https://flippa.com/blog/adsense-site-sold-on-flippa/). 2022-11-11. Retrieved 2026-05-14.

1. ["Closed Deals"](https://flippa.com/lps/closed-deals/). *Flippa*. Retrieved 2026-05-14.

1. ["Why Flippa"](https://flippa.com/services/why-flippa/). *Flippa*. Retrieved 2026-05-14.

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Adapted from the Wikipedia article [Flippa](https://en.wikipedia.org/wiki/Flippa) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Flippa?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.