# Flav-R-Straws

> Mediated Wiki article. Canonical URL: https://mediated.wiki/source/Flav-R-Straws
> Markdown URL: https://mediated.wiki/source/Flav-R-Straws.md
> Source: https://en.wikipedia.org/wiki/Flav-R-Straws
> Source revision: 1333396179
> License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/)

{{Short description|Flavored drinking straw}}
'''Flav-R-Straws''' were a form of [drinking straw](/source/drinking_straw) with a flavoring included, designed to make drinking [milk](/source/milk) more pleasant for children.{{Explain|date=December 2025|reason=Needs clarification on how flavoring is included}} They were first marketed in the United States in 1956 by Flav-R-Straws Inc.<ref>''Journal of the Albert Einstein Medical Center'', Philadelphia, Volumes 5-6, p. 275, (1956)</ref><ref>''Milk plant monthly'', Volume 45, p. 68 (1956), quote: "New Flavored Straws For Use in Milk Drinks [...] A new type of straw with built-in flavor for use with milk drinks has been introduced by Flav-R Straws, Inc."</ref> The product became highly successful.<ref>"CHOCOLATE STRAW FINDS BIG MARKET; Sales Up Sharply for Product That Gives Flavor to Milk Sucked Through It", by Joseph W. Dunn, New York Times August 19, 1956, Business & Finance section, page 139</ref> They were widely promoted through an advertising campaign that included double-page advertisements in ''LIFE'' magazine.<ref>29 Jul 1957 edition of ''LIFE'' magazine</ref><ref>{{cite web| url= https://stainlesssteelstraws.com.au/plastic-free-july/| title= Reusable Straws | date= 26 July 2019 }} Wednesday, 19 September 2018 </ref> In the 1956 movie ''[Beyond a Reasonable Doubt](/source/Beyond_a_Reasonable_Doubt_(1956_film))'', an ad for "Flav-r Straws" makes a brief but conspicuous appearance on a brick wall, behind the actors, almost half-way into the film.{{cn|date=December 2025}}

Flav-R-Straws were withdrawn from the market in 1961 due to their relatively high cost compared with [Nestlé Quik](/source/Nestl%C3%A9_Quik) and other relatively low-cost milk additives such as [Bosco Chocolate Syrup](/source/Bosco_Chocolate_Syrup) and [Hershey's](/source/Hershey_Foods_Corporation) Chocolate Syrup.{{citation needed|date=January 2012}} In recent years, newer variations of the original idea have been resurrected in forms such as [Sipahh](/source/Sipahh)s, and [Milk Magic Straws](/source/Milk_Magic_Straws) that contain hundreds of flavored pellets encased within a stiff plastic straw.{{cn|date=August 2024}}

== References ==
{{reflist}}

Category:Products introduced in 1956
Category:Food product brands
Category:Eating utensils
Category:Drinking behaviors

{{Food-product-stub}}

---
Adapted from the Wikipedia article [Flav-R-Straws](https://en.wikipedia.org/wiki/Flav-R-Straws) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Flav-R-Straws?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.