# Filmi pop

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**Filmi pop** (Urdu: فلمی موسیقی filmi mosiqi) is a term first coined by [Pakistani](/source/Pakistan) music journalist, Ali Tim in 1990 but made famous by the country's most influential pop critic, [Nadeem F. Paracha](/source/Nadeem_Farooq_Paracha). In 1966, a talented young [playback singer](/source/Playback_singer) [Ahmed Rushdi](/source/Ahmed_Rushdi) (now considered one of the greatest singers of south Asia) sang the first [South Asian](/source/South_Asian) pop song ‘*[Ko Ko Korina](/source/Ko_Ko_Korina)*’"[1] for the film *[Armaan](/source/Armaan_(1966_film))*. Composed by [Sohail Rana](/source/Sohail_Rana), the song was a blend of 1960s [bubblegum pop](/source/Bubblegum_pop), [rock and roll](/source/Rock_and_roll) [twist music](/source/Twist_(dance)) and Pakistani film music. This genre would later be termed as *filmi pop*. Paired with [Runa Laila](/source/Runa_Laila), the singer is considered the pioneering father of [pop music](/source/Pop_music), mostly [hip-hop](/source/Hip-hop) and [disco](/source/Disco), in [South Asia](/source/South_Asia).[2]

Following Rushdi's success, [Christian](/source/Christianity_in_Pakistan) bands specialising in [jazz](/source/Jazz) started performing at various night clubs and hotel lobbies[3] in [Karachi](/source/Karachi), [Hyderabad](/source/Hyderabad,_Sindh) and [Lahore](/source/Lahore). They would usually sing either famous American jazz hits or cover Rushdi's songs. Rushdi sang playback hits along with Laila until the [Bangladesh Liberation War](/source/Bangladesh_Liberation_War) when East Pakistan was declared an independent state. Laila, being a Bengali, decided to leave for the new-found [Bangladesh](/source/Bangladesh).[4]

## See also

- [Pakistani pop](/source/Pakistani_pop)
- [Pakistani hip hop](/source/Pakistani_hip_hop)
- [Pakistani rock](/source/Pakistani_rock)

## References

1. Logan, Stephen (2008). [*Asian communication handbook 2008*](https://books.google.com/books?id=Wo9YWvrWFcIC&pg=PA389). AMIC. p. 389. ISBN 978-981-4136-10-5.

1. ["Playback singer Ahmed rushdi remembered on his death anniversary"](http://www.thenews.com.pk/latest/3270-ahmed-rushdi-remembered-on-his-32nd-death-anniversary). [The News](/source/The_News_International). 11 April 2015. Retrieved 11 April 2015.

1. ["Socio-political History of Modern Pop Music in Pakistan"](https://web.archive.org/web/20100618091924/http://www.chowk.com/articles/8459). [Chowk](/source/Chowk_(magazine)). Archived from [the original](http://www.chowk.com/articles/8459) on 2010-06-18. Retrieved 2008-06-27.

1. ["Death Anniversary of Ahmed Rushdi"](https://web.archive.org/web/20160114050419/http://dunyanews.tv/print_news_eng.php?nid=105193&catid=6&flag=d%2F2011-04-11%2F). [Duniya News](/source/Duniya_News). Archived from [the original](http://dunyanews.tv/print_news_eng.php?nid=105193&catid=6&flag=d/2011-04-11/) on 14 January 2016. Retrieved 29 November 2015.

## External links

- [PakGanay - Pakistani Film Music](https://web.archive.org/web/20070328180535/http://www.pakganay.miahosting.com/)

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Adapted from the Wikipedia article [Filmi pop](https://en.wikipedia.org/wiki/Filmi_pop) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Filmi_pop?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.