# Fazer Blue

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**Karl Fazer Milk Chocolate**, commonly known as **Fazer Blue** (Finnish: *Fazerin Sininen*, Swedish: *Fazers blå*), is a [Finnish](/source/Finland) brand of [milk chocolate](/source/Milk_chocolate) owned by the [Fazer](/source/Fazer) corporation.[1][2] The common name derives from the iconic blue color of its wrapper, which is a registered [color trademark](/source/Color_trademark) of the Fazer corporation.[3]

Fazer Blue is often ranked as the best-selling confectionery in Finland. It also regularly polls as the most respected brand among Finns, particularly in polls conducted by the magazine *Markkinointi & Mainonta* and the polling organization Taloustutkimus OY.[4]

The chocolate is widely considered a part of [Finnish cultural heritage](/source/Culture_of_Finland) and [cuisine](/source/Finnish_cuisine).[1] It owes its unique taste to the use of fresh milk in production, as opposed to [powdered](/source/Powdered_milk) and [condensed milk](/source/Condensed_milk) commonly used in chocolate manufacturing. Compared to other chocolates, Fazer Blue also has a relatively high milk concentration.[1]

The chocolate is sold in various forms and amounts, ranging from 200 g (7.1 oz) slabs to boxes of confectionery pieces.

## History

The chocolate was brought to market in 1922. According to the Fazer corporation, the Swiss recipe was a gift to the Fazer family from an Englishman.[5][6] The recipe has remained unchanged since.

In 2001, the Fazer Blue color, [Pantone](/source/Pantone) C 280 , became Finland's first [color trademark](/source/Color_trademark).[3] At the [2012 Summer Olympics](/source/Sailing_at_the_2012_Summer_Olympics), Karl Fazer Milk Chocolate sponsored the Finnish sailing team.

## References

1. ["Fazerin Sininen"](https://web.archive.org/web/20161115131815/http://www.dlc.fi/~marianna/gourmet/fazerblu.htm). *Nordic Recipe Archive*. Archived from [the original](http://www.dlc.fi/~marianna/gourmet/fazerblu.htm) on 15 November 2016. Retrieved 14 November 2016.

1. ["A recipe for something good"](https://web.archive.org/web/20161114233950/http://www.fazer.com/our-brands/karl-fazer/a-recipe-for-something-good/). *Fazer*. Oy Karl Fazer Ab. Archived from [the original](http://www.fazer.com/our-brands/karl-fazer/a-recipe-for-something-good/) on 14 November 2016. Retrieved 14 November 2016.

1. Nikkanen, Kastehelmi (20 December 2011). ["Tavaramerkkien suojaa Suomessa 120 vuotta (4.6.-15.12.2009)"](https://web.archive.org/web/20160313141605/https://www.prh.fi/fi/prh_palvelut_ja_tietoa_prhsta/tietoa_prhsta/innogalleria/tavaramerkkiensuojaasuomessa120vuotta.html) (in Finnish). *Patentti- ja rekisterihallitus*. Archived from [the original](https://www.prh.fi/fi/prh_palvelut_ja_tietoa_prhsta/tietoa_prhsta/innogalleria/tavaramerkkiensuojaasuomessa120vuotta.html) on 13 March 2016. Retrieved 14 November 2016.

1. ["Fazerin Sininen jatkaa yhä kärjessä - Tässä ovat Suomen arvostetuimmat brändit"](http://www.marmai.fi/lehti/fazerin-sininen-jatkaa-yha-karjessa-tassa-ovat-suomen-arvostetuimmat-brandit-6584864) (in Finnish). *Markkinointi & Mainonta*. Talentum Oyj. 20 December 2011. Retrieved 14 November 2016.

1. ["Fazer story"](https://www.fazer.com/about-us/fazer-story/). *Fazer*. Retrieved 2019-07-16.

1. Fazer (2017-04-03), ["Fazer Story"](https://www.youtube.com/watch?v=xdve1ZjgMKc), retrieved 2019-07-16

## External links

- [Fazer Blue product page](http://www.fazer.com/our-brands/karl-fazer/finlands-most-valued-brand/) [Archived](https://web.archive.org/web/20161114233708/http://www.fazer.com/our-brands/karl-fazer/finlands-most-valued-brand/) 2016-11-14 at the Wayback Machine

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Adapted from the Wikipedia article [Fazer Blue](https://en.wikipedia.org/wiki/Fazer_Blue) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Fazer_Blue?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.