# Faunalytics

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{{Short description|U.S. animal advocacy research organization}}
{{Infobox organization
| name                = Faunalytics
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| formation           = 2000
| founder             = Che Green
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| type                = [Nonprofit](/source/Nonprofit_organization)
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| status              = [501(c)(3) organization](/source/501(c)(3)_organization)
| purpose             = Research and analysis of animal issues
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| location            = [Olympia, Washington](/source/Olympia%2C_Washington), United States
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| leader_title        = Executive Director
| leader_name         = Brooke Haggerty
| leader_title2       = Research Director
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| leader_title3       = Content Director
| leader_name3        = Karol Orzechowski
| leader_title4       = Communications Manager
| leader_name4        = Jenna Riedi
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| website             = {{URL|https://faunalytics.org/}}
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| former_name         = Humane Research Council (until 2015)
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'''Faunalytics''' is a [nonprofit organization](/source/nonprofit_organization) that provides animal advocates with access to the research and analysis of various animal issues.<ref>{{Cite web |last=Piper |first=Kelsey |date=2018-10-31 |title=Vegan diets are hard to sell. Animal activists might do better focused on corporate decisions, not people's plates. |url=https://www.vox.com/future-perfect/2018/10/31/18026418/vegan-vegetarian-animal-welfare-corporate-advocacy |access-date=2022-03-05 |work=[Vox](/source/Vox_(website))}}</ref><ref name=faunalyticsprofile>{{Cite web|url=https://animalcharityevaluators.org/charity-review/faunalytics/|title=Faunalytics Review|work=[Animal Charity Evaluators](/source/Animal_Charity_Evaluators)|access-date=Dec 22, 2021}}</ref><ref name=":0">{{Cite web |date=2018-08-24 |title=Faunalytics: Does farm-animal advocacy work? |url=https://nonprofitchronicles.com/2018/08/24/faunalytics-does-farm-animal-advocacy-work/ |access-date=2022-03-05 |website=Nonprofit Chronicles}}</ref> Its research areas include factory farming, veganism and vegetarianism, companion animals, animal testing, hunting, animal trapping, wild animal suffering, and the use of animals for entertainment purposes (zoos, circuses, racing, fights, etc.).<ref>{{Cite web |last=Bridgers |first=Jessica |title=Faunalytics: A Standout Charity Helping Animal Advocates |url=https://worldanimal.net/world-animal-net-blog/item/402-faunalytics-a-standout-charity-helping-animal-advocates |access-date=2022-03-05 |work=World Animal Net}}</ref> Faunalytics was founded in 2000 by Che Green,<ref name=":0" /> and operated under the name '''Humane Research Council''' until 2015. In a book about animal activists in the US and France, Elizabeth Cherry cites the use of Faunalytics studies as part of activists' move towards practical research.<ref>{{Cite book |last=Cherry |first=Elizabeth Regan |title=Culture and activism : animal rights in France and the United States |date=2016 |isbn=978-1-317-15615-4 |location=London |publisher=[Taylor & Francis](/source/Taylor_%26_Francis) |pages=117–118 |oclc=948511765 |quote=Perhaps the strongest embodiment of this logic of practicality in activists' learning processes comes from Faunalytics (known as the Humane Research Council until 2015).}}</ref>

== History ==

Faunalytics is a non-profit organization based in [Olympia, Washington](/source/Olympia%2C_Washington), funded through grants and donations. Founded by Che Green, a former analyst and research manager, Faunalytics utilizes contributions of time and expertise from committed professionals in research, marketing, and communications, as well as business service providers and designers for print and online media.

Faunalytics has the GuideStar Platinum Seal of Transparency,<ref>{{Cite web|url=https://www.guidestar.org/profile/01-0686889|title=Faunalytics - GuideStar Profile|work=[GuideStar](/source/GuideStar)|access-date=2018-11-27}}</ref>

== Research ==

Faunalytics has conducted or contributed to a number of research studies such as a study of public perception of the animal protection movement (National Council for Animal Protection, 2006), the Humane Index ([The Humane Society of the United States](/source/The_Humane_Society_of_the_United_States), 2007), and an independent study on advocating meat reduction and vegetarianism to U.S. adults (2007).

{| class="wikitable"
|+ Faunalytics original research
|-
! Date !! Title
|-
| 2008–2019 || [https://faunalytics.org/animaltracker/ Animal Tracker Survey]
|-
| 2014 || [https://faunalytics.org/a-summary-of-faunalytics-study-of-current-and-former-vegetarians-and-vegans/ Study Of Current And Former Veg*ns] 
|-
| 2018 || [https://faunalytics.org/video-outreach-impact-pork-consumption/ How Does Video Outreach Impact Pork Consumption?]
|-
| 2018 || [https://faunalytics.org/naturalness-concerns-and-clean-meat-acceptance-a-faunalytics-study/ Naturalness Concerns And Clean Meat Acceptance]
|-
| 2018 || [https://faunalytics.org/attitudes-towards-farmed-animals-bric-countries/ Attitudes Toward Farmed Animals In BRIC Countries]
|-
| 2018 || [https://faunalytics.org/pork-or-pig-beef-or-cow-implications-for-advocacy-and-research/ Pork Or Pig? Beef Or Cow? Implications For Advocacy And Research]
|-
| 2019 || [https://faunalytics.org/what-to-call-plant-based-meat-alternatives-a-labelling-study/ Plant-Based Labeling Study]
|-
| 2019 || [https://faunalytics.org/the-people-who-support-animal-causes-descriptive-results/ Who Supports Animal Causes?]
|-
| 2019 || [https://faunalytics.org/who-are-the-vegetarians/ Who Are The Vegetarians?]
|-
| 2019 || [https://faunalytics.org/impact-of-corporate-commitments-on-public-attitudes/ Impact of Corporate Commitments on Consumer Attitudes]
|-
| 2019 || [https://faunalytics.org/increasing-donations-through-appeal-types-exposure-and-donor-characteristics/ Donating To One Vs. Millions]
|-
| 2020 || [https://faunalytics.org/the-rise-of-veg-the-fall-of-meat-a-restaurant-case-study/ The Rise Of Veg, The Fall Of Meat: A Restaurant Case Study]
|-
| 2020 || [https://faunalytics.org/reduce-or-go-veg/ "Reduce" Or "Go Veg?" Effects On Meal Choice]
|-
| 2020 || [https://faunalytics.org/covid-19-poll/ COVID-19 And Animals]
|-
| 2020 || [https://faunalytics.org/advocate-retention/ The State of Animal Advocacy In The U.S. & Canada]
|-
| 2020 || [https://faunalytics.org/animal-product-impact-scales/ Animal Product Impact Scales]
|-
| 2020 || [https://faunalytics.org/farm-sanctuary/ Farm Sanctuary Tours & Dietary Change]
|-
| 2020 || [https://faunalytics.org/chicken-and-fish-1/ U.S. Beliefs About Chickens And Fish]
|-
| 2021 || [https://faunalytics.org/twitter-trends/ Twitter Trends: #CageFree, #Vegan, #AnimalRights, and More]
|-
| 2021 || [https://faunalytics.org/covid-19-china/ COVID-19 & Animals: Chinese Citizens' Beliefs About COVID-19's Links With Animal Agriculture]
|-
| 2021 || [https://faunalytics.org/going-veg-many-paths/ Going Vegan or Vegetarian: Many Paths to One Goal]
|-
| 2021 || [https://faunalytics.org/growing-a-community-farmed-animal-protection-in-china/ Growing A Community: How To Support Farmed Animal Protection In China]
|-
| 2021 || [https://faunalytics.org/going-veg-motivations-and-influences/ Going Vegan Or Vegetarian: Motivations and Influences]
|-
| 2022 || [https://faunalytics.org/chicken-and-fish-2/ Attitudes Towards Chickens & Fishes: A Study Of Brazil, Canada, China, & India]
|-
| 2022 || [https://faunalytics.org/relative-effectiveness/ Planting Seeds: The Impact Of Diet & Different Animal Advocacy Tactics]
|-
| 2022 || [https://faunalytics.org/going-veg-barriers-and-strategies/ Going Vegan Or Vegetarian: Barriers And Strategies On The Path To Success]
|-
| 2022 || [https://faunalytics.org/chinese-consumer-attitudes/ Chinese Consumers' Attitudes Toward Animal Welfare: Behaviors, Beliefs, And Responses To Messaging]
|-
| 2022 || [https://faunalytics.org/chinese-consumer-attitudes/ Chinese Consumers' Attitudes Toward Animal Welfare: Behaviors, Beliefs, And Responses To Messaging]
|-
| 2022 || [https://faunalytics.org/local-action-as-stepping-stone/ Local Action For Animals As A Stepping Stone To State Protections]
|-
| 2023 || [https://faunalytics.org/industry-perspectives-on-advocates/ The Animal Agriculture Industry's Perspective On Advocates & Cage-Free Reforms]
|-
| 2023 || [https://faunalytics.org/reforming-animal-agriculture-subsidies/ Reforming Animal Agriculture Subsidies: A Guide for Advocates]
|-
| 2023 || [https://faunalytics.org/veg-obstacle-analysis/ Bringing Back Former Vegans And Vegetarians: An Obstacle Analysis]
|-
| 2023 || [https://faunalytics.org/support-for-farmed-animal-welfare-legislation-in-ten-key-u-s-states/ Different Strokes For Different Folks: Comparing U.S. Groups' Openness to Pro-Animal Actions]
|-
| 2023 || [https://faunalytics.org/different-strokes-for-different-folks/ Support For Farmed Animal Welfare Legislation In Ten Key U.S. States]
|-
| 2023 || [https://faunalytics.org/animal-ag-in-climate-media/ Animal Agriculture Is The Missing Piece In Climate Change Media Coverage]
|-
| 2023 || [https://faunalytics.org/smithfield-trial-juror-analysis/ Jurors' Reflections On The Smithfield Piglet Rescue Trial]
|-
| 2023 || [https://faunalytics.org/industry-costs/ Domination And Exploitation: Understanding Industry Costs For Chicken, Egg, And Fish Products In The United States, Brazil, And China] 
|-
| 2024 || [https://faunalytics.org/research-and-data-as-tools/ Research And Data As Tools In Advocates' Decision-Making]
|-
| 2024 || [https://faunalytics.org/environmental-movement-collaboration/ Joining Forces: Collaborative Opportunities Between The Animal Protection And Environmental Movements] 
|-
| 2024 || [https://faunalytics.org/global-animal-slaughter-statistics-and-charts/ Global Animal Slaughter Statistics & Charts]
|-
| 2024 || [https://faunalytics.org/pathways-to-impact-an-international-study-of-advocates-strategies-and-needs/ Pathways To Impact: An International Study Of Advocates' Strategies And Needs] 
|-
| 2024 || [https://faunalytics.org/compensation-in-farmed-animal-advocacy/ Creating A More Equitable Movement: Compensation In The Farmed Animal Advocacy Sector]
|-
| 2024 || [https://faunalytics.org/bridging-u-s-conservative-values-and-animal-protection/ Bridging U.S. Conservative Values And Animal Protection]
|-
| 2024 || [https://faunalytics.org/humanewashing-in-grocery-stores/ The Role Of Humanewashing In Grocery Stores: How Welfare Labels Affect Purchasing Behavior]
|-
| 2024 || [https://faunalytics.org/research-and-data-as-tools-china-and-southeast-asia/ Research And Data As Tools In Advocates' Decision-Making: A Focus On China & Southeast Asia]
|-
| 2024 || [https://faunalytics.org/what-vegan-advocates-can-learn-from-the-social-spread-of-quitting-smoking/ What Vegan Advocates Can Learn From The Social Spread Of Quitting Smoking]
|-
| 2025 || [https://faunalytics.org/exploring-the-impacts-of-food-system-education-a-case-study/ Exploring The Impacts Of Food System Education: A Case Study]
|-
| 2025 || [https://faunalytics.org/exploring-gen-zs-attitudes-towards-animals-and-the-environment/ Exploring Gen Z's Attitudes Towards Animals And The Environment]
|-
| 2025 || [https://faunalytics.org/plant-based-economic-impacts/ The Economic Impacts Of A Plant-Based Transition: Exploring Two Growth Scenarios]
|-
| 2025 || [https://faunalytics.org/effective-communication-with-political-staffers/ Effective Communication With Political Staffers: A Framework For Animal Advocates]
|-
| 2025 || [https://faunalytics.org/plant-based-messaging-in-southeast-asia/ How To Message Plant-Based Diets And Products In Southeast Asia: A Social Media Analysis]
|-
| 2025 || [https://faunalytics.org/cross-movement-collaboration-for-farmed-animal-advocates-in-southeast-asia/ Cross-Movement Collaboration For Farmed Animal Advocates In Southeast Asia]
|-
| 2025 || [https://faunalytics.org/from-performative-to-transformative-balancing-inclusivity/ From Performative To Transformative: Navigating Equity & Inclusion Across A Diverse Animal Advocacy Movement]
|-
| 2025 || [https://faunalytics.org/quantifying-the-small-body-problem/ Quantifying The Small Body Problem: A Meta-Analysis Of Animal Product Reduction Interventions]
|-
| 2025 || [https://faunalytics.org/political-animals-how-u-s-voters-respond-to-candidates-making-farmed-animal-policy-proposals/ Political Animals? How U.S. Voters Respond To Candidates Making Farmed Animal Policy Proposals]
|-
| 2025 || [https://faunalytics.org/public-acceptability-of-standard-u-s-animal-agriculture-practices/ Public Acceptability Of Standard U.S. Animal Agriculture Practices]
|-
| 2025 || [https://faunalytics.org/globalizing-the-factory-farm-international-organizations-and-the-spread-of-industrial-animal-agriculture/ Globalizing The Factory Farm: International Organizations And The Spread Of Industrial Animal Agriculture]
|}

Faunalytics also maintains a research library with over 6,000 summaries of external research studies on animal related issues.<ref>{{Cite web|url=https://faunalytics.org/library/|title=Library Of Animal-Related Attitude And Behavior Research|work=Faunalytics|access-date=2021-12-22}}</ref> They also produce a series called "Faunalytics Fundamentals",<ref>{{Cite web|url=https://faunalytics.org/fundamentals/|title=Faunalytics Fundamentals|work=Faunalytics|access-date=2021-12-22}}</ref> a collection of animal protection topic overviews illustrated using infographics and graphs, and other interactive visual resources for animal advocates.<ref>{{Cite web|url=https://faunalytics.org/infographics/|title=Infographics|work=Faunalytics|access-date=2021-12-22}}</ref>

== Animal Charity Evaluators review ==
[Animal Charity Evaluators](/source/Animal_Charity_Evaluators) (ACE) named Faunalytics as one of its Standout Charities in since its 2015 annual charity recommendations.<ref name=ace-review>{{cite web |url=https://animalcharityevaluators.org/blog/updated-recommendations-december-2015/ |title=Updated Recommendations: December 2015
|last=Bockman |first=Jon |date=December 1, 2015 |access-date=April 17, 2018|website=Animal Charity Evaluators}}</ref><ref name=faunalyticsprofile /><ref>{{Cite web|date=2020-11-24|title=Announcing our 2020 Charity Recommendations|url=https://animalcharityevaluators.org/blog/announcing-our-2020-charity-recommendations/|access-date=2021-01-21|work=Animal Charity Evaluators}}</ref><ref>{{Cite web|date=2024-11-12|title=Announcing our 2024 Charity Recommendations|url=https://animalcharityevaluators.org/blog/announcing-our-2024-charity-recommendations/|access-date=2024-12-30|work=Animal Charity Evaluators}}</ref> ACE designates as Standout Charities those organizations which they do not feel are as strong as their Top Charities, but which excel in at least one way and are exceptionally strong compared to animal charities in general.<ref name=smith>{{cite web |url=http://animalcharityevaluators.org/blog/our-thinking-on-standout-organizations/ |title=Our Thinking on Standout Organizations |last=Smith |first=Allison |date=June 9, 2016 |access-date=November 29, 2016 |website=Animal Charity Evaluators |archive-date=October 12, 2016 |archive-url=https://web.archive.org/web/20161012101413/http://www.animalcharityevaluators.org/blog/our-thinking-on-standout-organizations/ |url-status=dead }}</ref> ACE reviews organizations designated as a Standout Charity every other year.<ref>{{Cite web|url=https://animalcharityevaluators.org/charity-reviews/evaluating-charities/|title=Evaluating Charities|work=Animal Charity Evaluators|access-date=2020-01-03}}</ref>

In its December 2019 review of Faunalytics, ACE cites Faunalytics' strengths as its focus on an important field (creating and promoting research) and its publication of important research on topics related to effective animal advocacy. Their review states that Faunalytics' research projects are highly transparent, publicly available, and seem to be the result of an impact-focused project prioritization process. According to ACE, their weakness is that the effects of their programs on animals are indirect and difficult to measure.<ref name=faunalyticsprofile />

ACE named Faunalytics as one of three of its Top Charities in 2021.<ref>{{Cite web|url=https://faunalytics.org/faunalytics-named-a-top-charity-by-animal-charity-evaluators/|title=Faunalytics Named A Top Charity By Animal Charity Evaluators|date=2021-11-24|work=Faunalytics|access-date=2021-12-22}}</ref> The ACE review highlights the value of research as an important contribution to farmed animal protection, and Faunalytics' impact and effectiveness.<ref>{{Cite web|url=https://animalcharityevaluators.org/charity-review/faunalytics/|title=Charity Review Faunalytics|date=2021-11-01|work=Animal Charity Evaluators|access-date=2021-12-22}}</ref>

In 2023, ACE decided to move to only one tier: Recommended Charities.<ref>{{cite web |title=ANNOUNCING OUR 2023 CHARITY RECOMMENDATIONS |url=https://animalcharityevaluators.org/blog/announcing-our-2023-charity-recommendations/ |website=Animal Charity Evaluators |access-date=28 December 2023}}</ref> Faunalytics was again named a Recommended Charity in 2023.<ref>{{cite web |title=RECOMMENDED CHARITIES |url=https://animalcharityevaluators.org/charity-review/faunalytics/ |website=Animal Charity Evaluators |access-date=28 December 2023}}</ref> As of 2025, Faunalytics is not listed as a Recommended Charity.<ref>{{cite web |title=Faunalytics Charity Review |url=https://animalcharityevaluators.org/charity-review/faunalytics/ |website=Animal Charity Evaluators |access-date=12 March 2026}}</ref>

== See also ==
*[The Humane League](/source/The_Humane_League)
*[Mercy for Animals](/source/Mercy_for_Animals)
*[List of animal rights groups](/source/List_of_animal_rights_groups)

== References ==
<references/>

== External links ==
* {{Official website|https://faunalytics.org/}}

{{Effective altruism}}
{{Animal rights|movement}}

Category:2000 establishments in Washington (state)
Category:Animal welfare organizations based in the United States
Category:Non-profit organizations based in Olympia, Washington
Category:Organizations established in 2000
Category:Organizations associated with effective altruism
Category:501(c)(3) organizations

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Adapted from the Wikipedia article [Faunalytics](https://en.wikipedia.org/wiki/Faunalytics) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Faunalytics?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.
