# Extra (gum)

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Brand of chewing gum

For the Extra gum marketed in some other countries, see [Orbit (gum)](/source/Orbit_(gum)).

Extra Extra logo in US Pack of Extra marketed in the United States Product type Chewing gum Owner Mars, Inc. Produced by Wrigley Company Country United States Introduced 1984; 42 years ago (1984) Website extragum.com

Extra Dessert Delights sticks

**Extra** is a brand of [sugarfree](/source/Sugarfree) [chewing gum](/source/Chewing_gum) produced by the [Wrigley Company](/source/Wrigley_Company) in several markets in the world with different variations.[1]

An American piece of Extra gum is approximately 2.5 gram in weight and has 2 grams of [sugar alcohol](/source/Sugar_alcohol). This compares to a 1.9 gram in weight and 1 gram sugar alcohol value in an American piece of [Orbit](/source/Orbit_(gum)) gum.[2][3]

## History

Extra was launched in 1984 to U.S. markets and became one of the most popular brands of chewing gum within five years.[4] It was also the first sugarfree gum not to use [saccharin](/source/Saccharin), instead using the [NutraSweet](/source/NutraSweet) brand ([aspartame](/source/Aspartame)), a sweetener developed by [G.D. Searle & Co.](/source/G.D._Searle_%26_Co.) that had less bitterness and was believed to be safer in humans and laboratory animals.[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed)*]

As of 2001, Extra has been marketed in the U.S., Canada, Germany, China, Hong Kong, Taiwan, Australia, and New Zealand.[5] It has also been marketed in Great Britain since 1990.[6][7]

Extra became the sponsor of the [Mexico national football team](/source/Mexico_national_football_team) in 2011.[8]

## References

1. **[^](#cite_ref-1)** ["Worldwide Brands"](http://www.wrigley.com/global/brands/worldwide-brands.aspx). *Wrigley.com*. Retrieved March 4, 2013.

1. **[^](#cite_ref-2)** ["Extra Peppermint Sugar Free Chewing Gum, 15-Stick Single Pack"](https://www.extragum.com/products/extra-peppermint-sugar-free-chewing-gum-15-stick-single-pack-single).

1. **[^](#cite_ref-3)** ["Orbit Peppermint Sugarfree Chewing Gum, 14 Piece Single Pack"](https://www.orbitgum.com/products/orbit/orbit-peppermint-sugarfree-chewing-gum-14-piece-single-pack-single-pack).

1. **[^](#cite_ref-wrigley1_4-0)** ["Extra | Sugar Free Gum | Extra Dessert Delights"](https://web.archive.org/web/20090831083750/http://www.wrigley.com/global/brands/extra.aspx). *Wrigley.com*. Archived from [the original](http://www.wrigley.com/global/brands/extra.aspx) on August 31, 2009. Retrieved March 4, 2013.

1. **[^](#cite_ref-5)** ["Extra :: Wrigley"](https://web.archive.org/web/20021014211622/http://www.wrigley.com/wrigley/products/products_extra.asp). *www.wrigley.com*. Archived from [the original](http://www.wrigley.com/wrigley/products/products_extra.asp) on October 14, 2002. Retrieved October 7, 2025. Extra is the #1 gum in America. It is available worldwide in the U.S., Hong Kong, China, Canada, Taiwan, New Zealand, Germany, and Australia.

1. **[^](#cite_ref-6)** ["Case Study Detail | Mayer de Groot – Marketing-Research and Consult GmbH"](http://www.mayerdegroot.com/en/case-studies/case-study-detail/article/wrigleys.html). *www.mayerdegroot.com*. Retrieved October 8, 2025.

1. **[^](#cite_ref-7)** Week, Marketing (February 7, 2002). ["Wrigley prospers by sticking with gum"](https://www.marketingweek.com/wrigley-prospers-by-sticking-with-gum/). *Marketing Week*. Retrieved October 8, 2025.

1. **[^](#cite_ref-8)** ["Extra® Gum, the Official Sponsor of the Mexican National Team, Brings CONCACAF Gold... – CHICAGO, 24 June 2011 /PRNewswire/"](http://www.prnewswire.com/news-releases/extra-gum-the-official-sponsor-of-the-mexican-national-team-brings-concacaf-gold-cup-fans-a-chance-to-celebrate-the-sport-with-special-prizes-124487038.html). *Prnewswire.com*. Retrieved March 4, 2013.

## External links

Wikimedia Commons has media related to [Extra (gum)](https://commons.wikimedia.org/wiki/Category:Extra_(gum)).

- [Official website](https://www.extragum.com/)

v t e Wm. Wrigley Jr. Company A subsidiary of Mars Inc. Brands Chewing gum 5 Airwaves Big League Chew Big Red Doublemint Eclipse Extra Freedent Hubba Bubba Bubble Tape Ouch! Juicy Fruit Orbit Spearmint Surpass Winterfresh Candy Altoids Life Savers Lockets Skittles list Starburst Tunes Headquarters Wrigley Building (1924–2011) Subsidiaries A. Korkunov Callard & Bowser People William Wrigley Jr. (founder) William Wrigley, Jr. II William Wrigley III Philip K. Wrigley William Perez Related Wrigley Field (LA) Wrigley Mansion Wrigley Square William Wrigley Jr. Summer Cottage Tournament House Category

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Adapted from the Wikipedia article [Extra (gum)](https://en.wikipedia.org/wiki/Extra_(gum)) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Extra_(gum)?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.