# Euthymol

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**Euthymol** is a brand of [antiseptic](/source/Antiseptic), [fluoride](/source/Fluoride)-free[1] [toothpaste](/source/Toothpaste), formulated without parabens and distributed by [LG H&H](/source/LG_H%26H).[2] It is characterized by its distinctive bright pink colour, strong herbal flavor, and medicinal taste. The product is also notable for its vintage-style metal tube packaging, which features a design with only a pattern and the product name. It is marketed as helping to remove plaque, support enamel health, and provide breath-freshening benefits.[3]

## History

The brand was first launched around 1898 in the United Kingdom and was initially marketed by [Parke, Davis & Co.](/source/Parke-Davis) as far back as 1896,[4] and as well as toothpaste it was sold as a variety of antiseptic powders and creams, which contained [thymol](/source/Thymol), [oil of wintergreen](/source/Methyl_salicylate), [menthol](/source/Menthol), [eucalyptus oil](/source/Eucalyptus_oil), [boric acid](/source/Boric_acid) and [indigo](/source/Indigo),[5] though modern formulations only contain the first three of those ingredients (amongst other things). The name *Euthymol* is a portmanteau of the words *eucalyptus* and *thymol*, which were the active ingredients of the original formulation.

The supply of Euthymol toothpaste was temporarily interrupted in mid-2013 while the product was reformulated due to changes in the [European Cosmetics Regulation](/source/EC_Regulation_1223/2009_on_cosmetics).[6] The new formulation of Euthymol was released to supply chains in January 2014 and was available in stores in February 2014.

## Market Presence

Euthymol is marketed in Europe, Asia, and North America, including countries such as the United Kingdom, France, Germany, the United States, South Korea, and Japan.[7] [8][9][10]

The product can be purchased through various retail channels including drugstores, pharmacies, and select beauty stores.[7][8][9]

Euthymol on the UK market is currently produced in South Korea.

## See also

- [List of toothpaste brands](/source/List_of_toothpaste_brands)
- [Index of oral health and dental articles](/source/Index_of_oral_health_and_dental_articles)

## References

1. ["What are the excipients in toothpastes?"](https://web.archive.org/web/20200216102334/https://www.sps.nhs.uk/articles/what-are-the-excipients-in-toothpastes/). *SPS - Specialist Pharmacy Service*. Archived from [the original](https://www.sps.nhs.uk/articles/what-are-the-excipients-in-toothpastes/) on 2020-02-16. Retrieved 2020-02-16.

1. ["EUTHYMOL Original Pink Toothpaste"](https://www.amazon.com/Euthymol-Original-Toothpaste-Flouride-Free-Recyclable/dp/B09Q5BMH1B?th=1). *Amazon*

1. ["Euthymol Original Toothpaste"](https://www.lghnh.co.uk/products/euthymol-original-toothpaste)

1. ["Trademark Electronic Search System (TESS)"](http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4807:hv7k1n.2.1). *tmsearch.uspto.gov*. [Archived](https://web.archive.org/web/20200216120614/http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4807:hv7k1n.2.1) 2020-02-16 at the Wayback Machine. Retrieved 2020-02-16. [better source needed]

1. Parke, Davis & Company (1900). [*Physician's Manual of Therapeutics*](https://archive.org/details/physiciansmanua00parkgoog/page/n210). Parke, Davis & Co. p. 227.

1. Hawkes, Steve (2013-11-22). ["Disappearance of famous pink toothpaste sparks black market rush on the internet"](https://www.telegraph.co.uk/news/health/news/10466374/Disappearance-of-famous-pink-toothpaste-sparks-black-market-rush-on-the-internet.html). [ISSN 0307-1235](https://www.worldcat.org/issn/0307-1235). Retrieved 2020-02-16.

1. ["Euthymol Brand Page"](https://global.oliveyoung.com/display/page/brand-page?brandNo=B01143&srsltid=AfmBOorTbXW8Oks9y0h7Pp2k7DOryiS5n950YWXDIzXXFeckVyuyPYzH). *Olive Young Global*

1. ["Euthymol Toothpaste"](https://thefrenchpharmacy.co/products/euthymol-toothpaste?srsltid=AfmBOoql_j_ywfhUDJ1qOGP19nJhGps2qZhjgdNeyWv4ayf3UEdobxYs). *The French Pharmacy*. Retrieved 17 September 2025.

1. ["Euthymol Original Toothpaste 75ml"](https://www.boots.com/euthymol-original-toothpaste-75ml-10084919?srsltid=AfmBOooD1k9LTov80Gx-b2hgn2K2GzNKNamcmc76GgwSb2oHlSkX88Q). *Boots*. Retrieved 17 September 2025.

1. ["LG Household & Health Care Enjoys 300% Increase in Sales in Japanese Online Malls"](https://www.businesskorea.co.kr/news/articleView.html?idxno=207402). *Business Korea*. Retrieved 17 September 2025.

## External links

- [Johnson & Johnson](https://www.jnj.com/) - Corporate site
- ["The Best Fancy European Toothpaste (and It's Not Marvis)"](https://nymag.com/strategist/article/euthymol-toothpaste-review.html). *nymag.com*. 2018-04-02.

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Adapted from the Wikipedia article [Euthymol](https://en.wikipedia.org/wiki/Euthymol) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Euthymol?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.