# Esuvee

> Mediated Wiki article. Canonical URL: https://mediated.wiki/source/Esuvee
> Markdown URL: https://mediated.wiki/source/Esuvee.md
> Source: https://en.wikipedia.org/wiki/Esuvee
> Source revision: 1317965693
> License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/)

'''ESUVEE''' was a year-long US [consumer education](/source/consumer_education) campaign on [SUV](/source/SUV) safety in 2005.<ref>[http://www.roadandtravel.com/safetyandsecurity/2005/esuvee.htm "SUV Safety Campaign Launched Online" ''Road & Travel Magazine''], retrieved on February 5, 2009.</ref> There was also an associated [website](/source/website) game.<ref name=autochannel>[http://www.theautochannel.com/news/2005/04/21/045291.html "Esuvee Safety Campaign Develops New Web Game to Further Promote Safety Messages," The Auto Channel, April 21, 2005], retrieved on February 5, 2009.</ref> The goal of the campaign was to encourage safe driving of SUVs. The campaign emphasized the need to drive carefully to avoid rolling the vehicles over because SUVs handle like trucks, not cars.<ref>[http://www.georgia.gov/00/article/0,2086,5426814_5684686_38192912,00.html The ESUVEE Safety Campaign, State of Georgia Governor's Office of Consumer Affairs] {{Webarchive|url=https://web.archive.org/web/20090430031431/http://www.georgia.gov/00/article/0,2086,5426814_5684686_38192912,00.html |date=2009-04-30 }}, retrieved on February 5, 2009.</ref> The focus was changing driver behavior, particularly among younger male drivers.<ref>[http://www.nsaa.org/nsaa/safety/esuvee.asp The ESUVEE Safety Campaign] {{Webarchive|url=https://web.archive.org/web/20090125080634/http://nsaa.org/nsaa/safety/esuvee.asp |date=2009-01-25 }}, retrieved on February 5, 2009.</ref>

The campaign was a $27 million effort sponsored by the consumer protection agencies and the [Attorneys General](/source/Attorneys_General) of all 50 states, [D.C.](/source/Washington%2C_D.C.), [Puerto Rico](/source/Puerto_Rico) and the U.S. Virgin Islands.<ref name=autochannel/> Part of the funding came from a settlement agreement with the [Ford Motor Company](/source/Ford_Motor_Company) to resolve [lawsuit](/source/lawsuit)s alleging that Ford's marketing practices misled consumers on how to drive, load, and maintain the [Ford Explorer](/source/Ford_Explorer).<ref>[http://www.ago.state.co.us/press_detail.cfmpressID=46.html "States Unite to Promote SUV Safety with $27 Million Public Education Campaign" Colorado Attorney General Office, January 31, 2005]{{Dead link|date=March 2023 |bot=InternetArchiveBot |fix-attempted=yes }}, retrieved on February 5, 2009.</ref>

The SUUVEE campaign aimed to inform the public about four safety elements to help save lives:
:* Handling - A higher risk of rollover in [SUV](/source/SUV)s because of a higher center of gravity than passenger cars.
:* Loading - Number of occupants, as well as the weight and distribution of cargo, raises the center of gravity, thus increasing the risk of rollovers.
:* Tires - the size, pressure, and proper maintenance of tires are keys to SUV safety.
:* Seat belts - Since 80% of deaths in SUV rollovers were from ejection, seat belt use would help prevent fatalities.

==References==
{{reflist}}

Category:Automotive safety
Category:Road safety in the United States
Category:Road safety campaigns
E
Category:Automotive websites
Category:Defunct websites
Category:Automotive industry in the United States
Category:Health campaigns in the United States

{{Website-stub}}
{{auto-stub}}

---
Adapted from the Wikipedia article [Esuvee](https://en.wikipedia.org/wiki/Esuvee) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Esuvee?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.