# Engagio > Mediated Wiki article. Canonical URL: https://mediated.wiki/source/Engagio > Markdown URL: https://mediated.wiki/source/Engagio.md > Source: https://en.wikipedia.org/wiki/Engagio > Source revision: 1344983810 > License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/) {{Short description|American software company}} {{Infobox company | name = Engagio Inc. | logo = | logo_size = | logo_alt = | logo_caption = | logo_padding = | image = | image_size = | image_alt = | image_caption = | native_name = | native_name_lang = | former_name = | type = | industry = [Marketing](/source/Marketing) software | founded = {{start date and age|2015}} | founders = {{Flatlist | *Jon Miller *Brian Babcock }} | hq_location = | hq_location_city = [San Mateo, California](/source/San_Mateo%2C_California) | hq_location_country = [United States](/source/United_States) | num_locations = | area_served = Worldwide | key_people = {{Plainlist | * Jon Miller ([CEO](/source/Chief_executive_officer)) * Brian Babcock ([CTO](/source/Chief_technology_officer)) }} | num_employees = | num_employees_year = | brands = | products = PlayMaker, Account Based Marketing | owner = | website = {{URL|http://www.engagio.com/}} }} {{Update|date=October 2022|updated=19 April, 2022|reason=There is no information about Engagio beyond 2020}} '''Engagio''' was an American [software](/source/software) company based in [San Mateo, California](/source/San_Mateo%2C_California) marketing a [B2B](/source/Business-to-business) [Account Based Marketing](/source/Account-based_marketing) platform for account-based initiatives.{{cite web |url = http://www.bizjournals.com/sanjose/blog/techflash/2016/08/marketing-startup-engagio-raises-22m-to-help.html |title = Marketing startup Engagio raises $22M to help business-to-business companies with customer outreach |publisher = Silicon Valley Business Journal |author = Gina Hall |date = 9 August 2016 |accessdate = 24 August 2016}}{{cite web |url = http://fortune.com/2016/08/09/marketo-jon-miller-engagio/ |title = Marketo's Co-Founder Is Trying His Hand at Another Marketing Startup |publisher = Fortune |author = Heather Clancy |date = 9 August 2016 |accessdate = 24 August 2016}}{{cite web |url = http://www.martechadvisor.com/news/sales-enablement/marketos-cofounder-sets-foot-back-into-targeted-marketing-tools-domain-with-new-startup-engagio-through-series-b-funding-of-22-million/ |title = Marketo's Co-Founder Sets Foot Back into Targeted Marketing Tools Domain with Series B Funding of $22 Million for his Startup Engagio |publisher = Martech Advisor |author = Shabana Arora |date = 10 August 2016 |accessdate = 24 August 2016}} It was acquired by Demandbase in 2020.{{Cite web|last=|first=|date=8 July 2020|title=Demandbase's Acquisition of Engagio|url=http://www.globallegalchronicle.com/demandbases-acquisition-of-engagio/|archive-url=|archive-date=|access-date=20 July 2020|website=globallegalchronicle}} == History == Engagio was founded in early 2015 by Jon Miller, co-founder of [marketing automation](/source/marketing_automation) company [Marketo](/source/Marketo), and Brian Babcock. While working as vice president of marketing at Marketo, Miller realized that broad-based [demand generation](/source/demand_generation) did not work with larger, named accounts. He started developing an account-based strategy, which prompted him to co-found Engagio. The idea to help B2B marketers execute their go-to-market strategy in a sale at the account level prompted him to co-found Engagio. (The company should not be confused with an older software company, also named "Engagio," which was an [app](/source/mobile_app) for managing social conversations and was acquired by Influitive in 2013).{{cite web |url = http://www.dmnews.com/marketing-strategy/the-magic-of-account-based-marketing/article/464201/ |title = The Magic of Account-Based Marketing |publisher = DMN |author = Jason Compton |date = 11 January 2016 |accessdate = 24 August 2016}} Engagio has had two rounds of funding, Series A for $10 million in 2015 and Series B for $22 million in 2016.{{cite web |url = https://techcrunch.com/2015/04/08/marketo-founder-raises-10m-for-engagio-his-b2b-sequel/ |title = Marketo Founder Raises $10M For Engagio, His B2B Sequel |publisher = TechCrunch |author = Jordan Crook |date = 8 April 2015 |accessdate = 24 August 2016}} As of early 2019, the company operates at over $7M in recurring annual revenue.{{cite web |url = https://techcrunch.com/2016/05/05/engagio-launches-playmaker-to-turn-b2b-marketing-insights-into-action-items/ |title = Engagio launches PlayMaker to turn B2B marketing insights into action items |publisher = TechCrunch |author = Jordan Crook |date = 5 May 2016 |accessdate = 24 August 2016}} Several of its customers come from the [tech industry](/source/tech_industry), including [business software companies](/source/software_industry) like [Anaplan](/source/Anaplan), [Snowflake Computing](/source/Snowflake_Computing), [Hortonworks](/source/Hortonworks), [New Relic](/source/New_Relic), Pendo, and [JDA Software](/source/JDA_Software). In 2020, Engagio was acquired by Demandbase.{{Cite web|last=|first=|date=8 July 2020|title=Demandbase's Acquisition of Engagio|url=http://www.globallegalchronicle.com/demandbases-acquisition-of-engagio/|archive-url=|archive-date=|access-date=20 July 2020|website=globallegalchronicle}} The purchase of Demandbase marks what may be the launch of what critics term a "collision course" between ABM and the platform for marketing automation. Analysts{{Who|date=October 2022}} claim it may be profitable if companies with ABM software introduce more marketing automation-like capabilities.{{Example needed|date=October 2022}}{{Cite web|last=|first=|date=24 June 2020|title=Could Demandbase's Acquisition of Engagio Signal Larger Martech Convergence?|url=https://www.cmswire.com/digital-marketing/could-demandbases-acquisition-of-engagio-signal-larger-martech-convergence/|archive-url=|archive-date=|access-date=20 July 2020|website=CMS Wire}} == Products == Engagio offered products for ABM go-to-market strategy: ABM Foundation, Engage Analytics, Engage ABM Automation, Dash Attribution, and Engagio Scout (an extension for [Google](/source/Google) 's [Chrome](/source/Google_Chrome) [web browser](/source/web_browser)). The ABM Foundation combined data from multiple sources, mapped leads to accounts (L2A), and accessed account insights.{{cite web |title=FOUNDATION Integrated Account Data |url=https://www.engagio.com/products/foundation/ |website=Engagio |accessdate=21 March 2019}} Engage Analytics tracked engagement, scores and prioritized accounts, and measured the impact of ABM programs. Engage ABM Automation automated multi-channel actions in response to account engagement or inactivity.{{cite web |title=ENGAGE Account Analytics |url=https://www.engagio.com/products/engage/ |website=Engagio |accessdate=21 March 2019 |archive-date=21 March 2019 |archive-url=https://web.archive.org/web/20190321193444/https://www.engagio.com/products/engage/ |url-status=dead }} Dash Attribution shows [Regions Of Interest (ROI)](/source/Region_of_interest) of marketing programs, and is a native [Salesforce](/source/Salesforce) AppExchange app.{{cite news |last1=Bullock |first1=Heidi |title=Engagio Launches 'Dash Account Based Attribution' to Help Marketers Measure and Understand the Impact of ABM Initiatives |url=https://www.businesswire.com/news/home/20170927005286/en/Engagio-Launches-%E2%80%98Dash-Account-Based-Attribution%E2%80%99-Marketers |accessdate=27 September 2017 |publisher=BusinessWire}} Scout [Chrome extension](/source/Chrome_extension) accessed account-level and person-level engagement details and manages data.{{cite news |last1=Di Chiro |first1=Patrick |title=Engagio Introduces Scout: A New Account Based Marketing Extension to Support Customer-Facing Teams to Work in Their Platform of Choice |url=https://www.marketwatch.com/press-release/engagio-introduces-scout-a-new-account-based-marketing-extension-to-support-customer-facing-teams-to-work-in-their-platform-of-choice-2017-04-24 |accessdate=24 April 2017 |publisher=Market Watch}} == References == {{reflist}} == External links == *{{Official website|http://www.engagio.com/}} Category:Companies based in San Mateo, California Category:Software companies based in California Category:American companies established in 2015 Category:Defunct software companies of the United States --- Adapted from the Wikipedia article [Engagio](https://en.wikipedia.org/wiki/Engagio) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Engagio?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.