# Elliot Grainge > Mediated Wiki article. Canonical URL: https://mediated.wiki/source/Elliot_Grainge > Markdown URL: https://mediated.wiki/source/Elliot_Grainge.md > Source: https://en.wikipedia.org/wiki/Elliot_Grainge > Source revision: 1347369275 > License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/) **Elliot Grainge** (born 6 November 1993)[1] is a British-born American record executive. He is the Chairman and CEO of [Atlantic Music Group](/source/Atlantic_Music_Group).[2] Since Grainge joined the label in October 2024, Atlantic has had success with artists including [Alex Warren](/source/Alex_Warren), [the Marías](/source/The_Mar%C3%ADas), [Ravyn Lenae](/source/Ravyn_Lenae), [Coldplay](/source/Coldplay), [Twenty One Pilots](/source/Twenty_One_Pilots), and [Cardi B](/source/Cardi_B). *[Variety](/source/Variety_(magazine))* named him its Hitmakers Executive of the Year in 2025.[3] He is the son of record executive [Sir Lucian Grainge](/source/Sir_Lucian_Grainge) and is married to social media personality and model [Sofia Richie](/source/Sofia_Richie).[4] ## Early life and education Grainge was raised in the [United Kingdom](/source/United_Kingdom). He is the son of [Sir Lucian Grainge](/source/Sir_Lucian_Grainge) and his first wife, Samantha Berg, and was raised Jewish.[5] His father is CEO of [Universal Music Group](/source/Universal_Music_Group), and he grew up as a music industry insider.[2] Grainge moved to the United States in 2009.[6] He attended [Northeastern University](/source/Northeastern_University) in [Boston](/source/Boston),[4] studying sociology and economics.[7] As a student, Grainge ran a [bottle service](/source/Bottle_service) club promotion business for dance and hiphop venues in Boston.[2] After graduating from Northeastern with a bachelor's degree,[4] Grainge moved to Los Angeles, where his family lived.[2] In 2025, Grainge gave the commencement address at his alma mater.[8] ## Career Grainge started the independent record label [10K Projects](/source/10K_Projects) in 2016 in [Los Angeles](/source/Los_Angeles).[9] The label signed musicians including rappers [Iann Dior](/source/Iann_Dior),[10] [Trippie Redd](/source/Trippie_Redd), [Tekashi 6ix9ine](/source/Tekashi_6ix9ine), and [XXXtentacion](/source/XXXtentacion) as well as the [beach pop](/source/Beach_pop) band [Surfaces](/source/Surfaces_(band)) and [Forrest Frank](/source/Forrest_Frank).[11][2] Grainge discovered some of the artists for his label on [SoundCloud](/source/SoundCloud); he called the online distribution platform an important and relatively simple way to find new talent. Artists signed to Grainge's 10K Projects were distributed by Universal Music Group's [Caroline Records](/source/Caroline_Records).[2] In October 2019, Grainge's 10K Projects entered a joint venture deal with music producer [Taz Taylor](/source/Taz_Taylor_(record_producer))'s creative collective [Internet Money Records](/source/Internet_Money_Records).[12] It formed 10K Together, a charitable division of 10K Projects focused on donating to racial justice charities and black-owned businesses, in June 2020.[13] Grainge's company acquired music label Homemade Projects in February 2022.[14] As of December 2019, the label's artists had received 18 gold and 8 [platinum](/source/Platinum_certification)/multi-platinum singles.[2][4] On 5 September 2023 Warner Music Group and 10K Projects announced a joint venture in which 10K became "a standalone label within the Warner Music Group ecosystem."[15] WMG acquired a 51% stake in 10k Projects for $102 million.[16] Grainge remained a co-president of 10K while "join[ing] WMG's global leadership team."[15] On 1 August 2024 it was announced that as of 1 October 2024, Grainge would be appointed Chairman and CEO[17] of [Atlantic Music Group](/source/Atlantic_Music_Group), the parent label of [Atlantic Records](/source/Atlantic_Records), replacing Julie Greenwald.[18][19] Since Grainge took over as head of Atlantic Music Group, the label has had a number of successes. It has broken new artists including [the Marías](/source/The_Mar%C3%ADas), [Alex Warren](/source/Alex_Warren) and [Ravyn Lenae](/source/Ravyn_Lenae)[20] and had continuing success with established acts including [Bruno Mars](/source/Bruno_Mars), [Ed Sheeran](/source/Ed_Sheeran), [Coldplay](/source/Coldplay), [Charli xcx](/source/Charli_xcx), [Cardi B](/source/Cardi_B) and [Twenty One Pilots](/source/Twenty_One_Pilots).[9] In the third quarter of 2025, AMG’s market share grew to 7.83% from 5.51% in the previous period in 2024.[3] ## Personal life On 20 April 2022, Grainge became engaged to social media personality and model [Sofia Richie](/source/Sofia_Richie). They were married on 22 April 2023 in the [south of France](/source/South_of_France).[4] The couple have two children, a daughter born in May 2024, and a son born in March 2026.[21] ## References 1. Emily, Burack (2024-01-25). ["Meet Sofia Richie's Husband, Elliot Grainge"](https://www.townandcountrymag.com/society/money-and-power/a44108429/who-is-elliot-grainge-sofia-richie-husband/). *[Town & Country](/source/Town_%26_Country_(magazine))*. Retrieved 2025-11-08. 1. Trakin, Roy (4 December 2019). ["Elliot Grainge, Son of Music Industry Titan Lucian Grainge, Is Forging His Own Path"](https://variety.com/2019/music/features/elliot-grainge-10k-projects-tekashi-6ix9ine-trippie-redd-1203423051/). *[Variety](/source/Variety_(magazine))*. Retrieved 27 June 2022. 1. Aswad, Jem (5 December 2025). ["Hitmakers' Executive of the Year Elliot Grainge on His First Year as Atlantic CEO, the Success of Alex Warren and the Marías, and Overcoming the Haters"](https://variety.com/2025/music/news/atlantic-elliot-grainge-hitmakers-executive-of-the-year-1236601609/). *[Variety](/source/Variety_(magazine))*. Retrieved 2 March 2026. 1. Pasquini, Maria & Gibson, Kelsie (31 May 2022). ["Who Is Elliot Grainge? All About Sofia Richie's Fiancé"](https://people.com/tv/sofia-richie-boyfriend-elliot-grainge-5-things-to-know/). *[People](/source/People_(magazine))*. Retrieved 2 March 2026. 1. Kirkpatrick, Emily (2023-04-04). ["Sofia Richie Reveals She Converted to Judaism Ahead of Wedding to Elliot Grainge"](https://www.vanityfair.com/style/2023/04/sofia-richie-converts-to-judaism-before-wedding-elliot-grainge). *Vanity Fair*. Retrieved 2024-08-09. 1. Bowenbank, Starr (20 April 2022). ["You Def Need to Know Everything About Sofia Richie's New Fiancé, Elliot Grainge"](https://www.cosmopolitan.com/entertainment/celebs/a36095125/who-is-elliot-grainge-sofia-richie-boyfriend/). *[Cosmopolitan](/source/Cosmopolitan_(magazine))*. Retrieved 28 June 2022. 1. Lewiss, Jane (25 April 2025). ["Elliot Grainge: the music mogul of the TikTok age who will now helm Atlantic Records"](https://moneyweek.com/economy/people/elliot-grainge-atlantic-records). *MoneyWeek*. Retrieved 2 March 2026. 1. Ingham, Tim (12 May 2025). ["The importance of rejection – and being told 'that's impossible': 5 things we learned from Elliot Grainge's commencement speech"](https://www.musicbusinessworldwide.com/the-importance-of-rejection-and-being-told-thats-impossible-5-things-we-learned-from-elliot-grainges-commencement-speech/). *[Music Business Worldwide](/source/Music_Business_Worldwide)*. Retrieved 2 March 2026. 1. Variety Staff (9 May 2019). ["Brittney King Brock Named President of Operations and GM of 10K Projects"](https://variety.com/2019/biz/news/brittney-king-brock-named-president-of-operations-and-gm-of-10k-projects-1203209562/). *[Variety](/source/Variety_(magazine))*. Retrieved 28 June 2022. 1. Glicksman, Josh (17 October 2020). ["Iann Dior Is Strategically Blurring Pop, Rock and Hip-Hop"](https://www.billboard.com/music/rb-hip-hop/iann-dior-mood-industry-plant-interview-9465668/). *[Billboard](/source/Billboard_(magazine))*. Retrieved 9 July 2022. 1. Ingham, Tim (21 August 2024). ["On… Elliot Grainge, major labels, megastars, and a new era at Atlantic Music Group"](https://www.musicbusinessworldwide.com/on-elliot-grainge-major-labels-megastars-and-a-new-era-at-atlantic-music-group//). *Music Business Worldwide*. Retrieved 3 March 2026. 1. Variety Staff. ["10K Projects Signs Joint Venture with Taz Taylor's Internet Money Collective"](https://variety.com/2019/biz/news/10k-projects-elliot-grainge-taz-taylor-internet-money-1203365297/). *[Variety](/source/Variety_(magazine))*. Retrieved 9 July 2022. 1. Stassen, Murray (5 June 2020). ["10k Projects Launches Charitable Arm 10k Together, With $500,000 Commitment to Fight Racial Injustice"](https://www.musicbusinessworldwide.com/10k-projects-launches-charitable-arm-10k-together-with-500000-commitment-to-fight-racial-injustice/). *[Music Business Worldwide](/source/Music_Business_Worldwide)*. Retrieved 9 July 2022. 1. Needham, Jack (9 February 2022). ["Elliot Grainge Acquires Homemade Projects Label, Founders Zach Friedman and Tony Talamo Named Co-Presidents of 10k Projects"](https://www.musicbusinessworldwide.com/elliot-grainge-acquires-homemade-projects-label-founders-zach-friedman-and-tony-talamo-named-co-presidents-of-10k-projects/). *[Music Business Worldwide](/source/Music_Business_Worldwide)*. Retrieved 9 July 2022. 1. ["WARNER MUSIC GROUP AND ELLIOT GRAINGE'S 10K PROJECTS ANNOUNCE JOINT VENTURE"](https://www.wmg.com/news/warner-music-group-and-elliot-grainges-10k-projects-announce-joint-venture). Warner Music Group. 5 September 2023. Retrieved 3 March 2026. 1. Peoples, Glenn (29 December 2023). ["The 10 Biggest Music Business Deals of 2023"](https://www.billboard.com/lists/biggest-music-deals-2023-katy-perry-justin-bieber-hybe/hybe-acquires-remaining-stake-in-belift-lab-for-114-million/). *[Billboard](/source/Billboard_(magazine))*. Retrieved 3 March 2026. 1. Robinson, Kristin (2 October 2025). ["Elliot Grainge Talks First Year As CEO of Atlantic: 'Good Music, Good Songs, Good Artists Are Forever'"](https://www.billboard.com/pro/elliot-grainge-first-year-atlantic-ceo-on-record-podcast/). *[Billboard](/source/Billboard_(magazine))*. Retrieved 2 March 2026. 1. Buckley, Thomas (August 1, 2024). ["Warner Music Taps Rival CEO's Son to Lead Its Atlantic Unit"](https://www.bloomberg.com/news/articles/2024-08-01/warner-music-names-rival-ceo-s-son-to-lead-its-atlantic-unit). *[Bloomberg](/source/Bloomberg_News)*. [Archived](https://web.archive.org/web/20240803072431/https://www.bloomberg.com/news/articles/2024-08-01/warner-music-names-rival-ceo-s-son-to-lead-its-atlantic-unit/) August 3, 2024 at the Wayback Machine. Retrieved August 4, 2024. 1. Ingham, Tim (August 1, 2024). ["Warner Music Group shake-up: Max Lousada to exit; Elliot Grainge named CEO of Atlantic Music Group, with Julie Greenwald as Chairman"](https://www.musicbusinessworldwide.com/max-lousada-to-exit-elliot-grainge-named-atlantic-music-group-ceo-with-julie-greenwald-as-chairman/). *[Music Business Worldwide](/source/Music_Business_Worldwide)*. [Archived](https://web.archive.org/web/20240803150230/https://www.musicbusinessworldwide.com/max-lousada-to-exit-elliot-grainge-named-atlantic-music-group-ceo-with-julie-greenwald-as-chairman/) August 3, 2024 at the Wayback Machine. Retrieved August 4, 2024. 1. Marks, Craig (June 5, 2025). ["The Hits Interview: Elliot Grainge"](https://www.hitsdailydouble.com/news/business/elliot-grainge-interview-2025-06-05). *Hits Daily Double*. Retrieved March 2, 2026. 1. ["Sofia Richie Grainge and Husband Elliot Grainge Welcome Baby No. 2"](https://people.com/sofia-richie-grainge-and-elliot-grainge-welcome-second-baby-11884066). *People Magazine*. March 25, 2026. --- Adapted from the Wikipedia article [Elliot Grainge](https://en.wikipedia.org/wiki/Elliot_Grainge) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Elliot_Grainge?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.