# Ellevest

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Fintech company for women

Ellevest Founder Sallie Krawcheck Charlie Kroll AUM US$1 billion (2022)

**Ellevest** is a wealth management and financial planning firm primarily for women. It was cofounded by [Sallie Krawcheck](/source/Sallie_Krawcheck) and Charlie Kroll in 2014,[1] with [venture capital](/source/Venture_capital) provided in part by [Melinda Gates](/source/Melinda_Gates)'s Pivotal Ventures, [Valerie Jarrett](/source/Valerie_Jarrett), and [Eric Schmidt](/source/Eric_Schmidt).[2] As of 2025, it manages more than one billion dollars,[3] about 90% of whom identify as women.[4] Ellevest provides financial planning, as well as wealth management for individuals, families, and organizations. Its gender-aware investment approach takes into account that women often have longer lifespans than men, and thus may need to save or invest more money to account for a longer retirement period. The approach also factors in that women typically hit their salary peaks earlier in life than men and typically have lower salaries due to the [gender pay gap](/source/Gender_pay_gap).[3] Ellevest also allows its users to financially plan for income breaks or decreases, which can be necessary due to having children or providing [elder care](/source/Elder_care).[5]

In December 2024, founder Sallie Krawcheck announced she was stepping down as CEO to focus on her health, transitioning to a board role. Sylvia Kwan, who also serves as Chief Investment Officer, replaced her as CEO.[6]

In February 2025, Ellevest announced that [Betterment (company)](/source/Betterment_(company)) would acquire its automated investing accounts. As a result of the deal and shift in direction, Ellevest now exclusively serves high-net-worth clients.[7]

## References

1. **[^](#cite_ref-1)** Wenik, Ian (11 September 2020). ["Ellevest co-founder and CFO Kroll exits"](https://citywireusa.com/registered-investment-advisor/news/ellevest-co-founder-and-cfo-kroll-exits/a1400204). *Citywire*. Retrieved 6 May 2021.

1. **[^](#cite_ref-Aspan_2-0)** Aspan, Maria (24 June 2020). ["Sallie Krawcheck's women-focused investment startup expands to debit cards and a membership model"](https://fortune.com/2020/06/24/sallie-krawcheck-ellevest-debit-card-membership/). *Fortune*. Retrieved 6 May 2021.

1. ^ [***a***](#cite_ref-McGrath_3-0) [***b***](#cite_ref-McGrath_3-1) McGrath, Maggie (23 March 2021). ["Sallie Krawcheck Leads Ellevest To A Landmark $1 Billion In Assets Under Management"](https://www.forbes.com/sites/maggiemcgrath/2021/03/23/sallie-krawcheck-grows-ellevest-to-1-billion-in-assets-under-management/?sh=79514cdb2395). *Forbes*. Retrieved 6 May 2021.

1. **[^](#cite_ref-4)** Adamczyk, Alicia (24 June 2020). ["In response to coronavirus, Ellevest launches new savings account, membership program to help users improve their finances"](https://www.cnbc.com/2020/06/24/ellevest-launches-membership-program-to-help-women-with-their-finances.html). *CNBC*. Retrieved 6 May 2021.

1. **[^](#cite_ref-Perez_5-0)** Perez, Sarah (24 June 2020). ["Digital investing platform for women, Ellevest, expands into banking"](https://techcrunch.com/2020/06/24/digital-investing-platform-for-women-ellevest-expands-into-banking/). *TechCrunch*. Retrieved 6 May 2021.

1. **[^](#cite_ref-6)** Welsch, Andrew. ["Betterment to Buy Ellevest's Automated Investing Accounts"](https://www.barrons.com/advisor/articles/betterment-ellevest-automated-investing-599d102c). *barrons*. Retrieved 2026-01-05.

1. **[^](#cite_ref-7)** Christian, Rachel (26 February 2025). ["Betterment acquires robo-advisor business from Ellevest"](https://www.bankrate.com/investing/betterment-acquires-robo-advisor-business-from-ellevest). *Bankrate*. Retrieved 27 February 2025.

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