# Eagle Snacks

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{{Short description|Defunct brand name of snack food}}
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{{About|snack food brand|dairy brand|Eagle Brand}}
'''Eagle Snacks''' is a brand name for snack food originally introduced by the [Anheuser-Busch](/source/Anheuser-Busch) company in 1979.<ref>{{cite web|url=https://www.csnews.com/eagle-brands-back-shelves#:~:text=Anheuser%2DBusch%20launched%20Eagle%20Snacks,a%20division%20of%20PepsiCo%20Inc.|title=Eagle brands is back on shelves|first=|last=|work=Convenience Store News|date=January 25, 2007|access-date=April 24, 2022}}</ref> Eagle Snacks is not to be confused with [Eagle Brand](/source/Eagle_Brand), a trademark used by [Borden](/source/Borden%2C_Inc.) to market its sweetened condensed milk and dessert lines, now owned by [The J.M. Smucker Co.](/source/The_J.M._Smucker_Co.)

==History==
Under the Eagle Snacks label, Anheuser-Busch marketed bite-size pretzels, potato chips, cheese snacks, nuts and similar foods. Some of the snacks were in the shape of an eagle, reflecting both the brand name and the eagle in the Anheuser-Busch logo.

The Eagle Snack mix featured honey roasted peanuts, eagle-shaped pretzels and bacon-cheddar crackers that reproduced Anheuser-Busch's interlocking "A" and eagle logo.

[Jack Klugman](/source/Jack_Klugman) and [Tony Randall](/source/Tony_Randall) of TV’s ''[The Odd Couple](/source/The_Odd_Couple_(1970_TV_series))'' starred in a number of television commercials and print ads for Eagle Snacks during the 1980s and 1990s.

The brand was ultimately unprofitable for Anheuser-Busch, which sold the brand to [Procter & Gamble](/source/Procter_%26_Gamble) in 1996.<ref>[https://query.nytimes.com/gst/fullpage.html?res=9A02E4DF1539F934A35756C0A960958260 "P.& G. BUYS EAGLE SNACKS TRADEMARK AND BRAND NAME" New York Times May 7, 1996 New York Times]</ref> P&G acquired  rights to the products and brand, but not the Anheuser-Busch logo originally used to market the brand. P&G licensed the brand to Chicago-based Reserve Brands Inc. in 2007.<ref>{{cite web|url=https://www.csnews.com/eagle-brands-back-shelves#:~:text=Anheuser%2DBusch%20launched%20Eagle%20Snacks,a%20division%20of%20PepsiCo%20Inc.|title=Eagle brands is back on shelves|first=|last=|work=Convenience Store News|date=January 25, 2007|access-date=April 24, 2022}}</ref><ref>{{cite web|url=https://www.chicagotribune.com/news/ct-xpm-2008-05-05-0805020722-story.html|title=Eagle back on shelves|first=Ann|last=Meyer|work=Chicago Tribune|date=May 5, 2008|access-date=April 24, 2022}}</ref>

==Current status==
As of August 30, 2021 the Eagle Snacks brand is  owned and operated by Eagle Snacks Inc. (owned by the Raimondi family) of Farmingdale, New York.{{citation needed|date=April 2022}}

==References==
{{reflist}}

Category:Anheuser-Busch
Category:Brand name snack foods
Category:Former Procter & Gamble brands
Category:1979 establishments in the United States

{{food-product-stub}}

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Adapted from the Wikipedia article [Eagle Snacks](https://en.wikipedia.org/wiki/Eagle_Snacks) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Eagle_Snacks?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.