# Eagle Insurance

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{{Short description|Vehicle insurance agency based in Chicago}}
{{Use mdy dates|date=November 2021}}
{{for|the British insurance company founded in 1807|Eagle Star Insurance}}

thumb|upright=1.2|Screenshot from original 1993 "Eagle Man" commercial (played by Mitch Laue)
'''Eagle Insurance''' is a [vehicle insurance](/source/vehicle_insurance) agency based in [Chicago](/source/Chicago), [Illinois](/source/Illinois), which has been serving residents of the metropolitan area since 1961. It is best known for its unusual, low-budget television commercials featuring the egg-laying "'''Eagle Man,'''" an actor in a [bald eagle](/source/bald_eagle) [costume](/source/costume).

== Advertising ==
The first, and best known, of the Eagle Insurance television spots was created in 1993 by RDR Productions of [Glenview, Illinois](/source/Glenview%2C_Illinois). In the commercial, two young women are riding in an automobile when they suddenly hear a loud thud emanating from the roof of their car. Having no vehicle insurance, they realize they have been visited by Eagle Man, who speaks in a slow, deep voice and proclaims, "I've … got … something … for … you!" He then squats down and inexplicably [lays an oversized egg](/source/Male_pregnancy), out of which hatches a [hand puppet](/source/hand_puppet). The chick presents a piece of paper listing Eagle's vehicle insurance rates, and the women exclaim in unison, "Ohhh, look at those low rates." An announcer then provides a detailed description of all of Eagle Insurance's services.

The original version of the commercial quickly gained a cult following in the Chicago area, and RDR responded with a series of equally unusual "sequels." One sequel replaced Eagle Man with "Eagle Woman," and featured a cameo by radio personality [Erich "Mancow" Muller](/source/Mancow_Muller), a fan of the original spot.<ref name=a>''Mancow's Morning Madhouse''.  Transcript. Video Monitoring Services. March 12, 2002.</ref> All of these advertisements have been [dubbed](/source/dubbing_(filmmaking)) in Spanish. In addition, a radio advertisement featuring the "Eagle Man [Rap](/source/Hip_hop_music)" aired in the Chicago area for several years. RDR most recently produced an updated version of the original television spot which incorporates [CGI](/source/computer-generated_imagery) effects to portray Eagle Man's frequently-mentioned egg-laying scene.

The Eagle Man commercials continue to incite discussion among Chicagoans. In 2002, they were honored with the "Fool of the Year" award at the grand opening of Chicago's [http://www.noblefool.org/ Noble Fool Theater], and references to the commercial frequently appear in Chicago newspapers and magazines.<ref>Busk, Celeste. "Top pick". ''[Chicago Sun-Times](/source/Chicago_Sun-Times)''. March 29, 2002.</ref><ref>Kozlowski, Carl. "Goofy human tricks". ''[Chicago Tribune](/source/Chicago_Tribune)''. August 11, 1999.</ref><ref>Kyles, Kyra. "These TV ads take jingles to a new level". ''[RedEye](/source/RedEye)''. July 7, 2006.</ref><ref>O'Brien, Dennis. "Inside the unslick, low-budget, hard-sell world of local TV commercials, where you always save more money". ''Chicago Tribune''. August 15, 1996.</ref><ref>"Worst. Commercials. Ever." ''RedEye''. July 6, 2007.</ref><ref>"Local Flavor". ''RedEye''. July 19, 2007.</ref> The commercials have even gained some fame outside of the Chicago area, having appeared on ''[Late Night with David Letterman](/source/Late_Night_with_David_Letterman)'', ''[The Soup](/source/The_Soup)'', in [E!](/source/E!)'s special called ''Wildest TV Commercial Moments'', and in a [BBC](/source/BBC) special about American advertising. [Maxim Online](/source/Maxim_(magazine)) also declared the spots as some of the "crappiest commercials ever" in 2007.<ref>[https://web.archive.org/web/20070813000331/http://www.maximonline.com/articles/index.aspx?a_id=7610 The Crappiest Commercials Ever]. June 2007. Retrieved July 27, 2007.</ref> In 2010, the commercial ranked 4th in worst commercials ever on ''The Smoking Gun'' and on March 1, 2011, the commercial was seen on ABC News' ''Nightline'' in a segment titled "Slogans Gone Wrong" featured among numerous national brand TV campaigns long since forgotten.<ref>[https://abcnews.go.com/Nightline/video/slogans-wrong-13034496 Slogans Gone Wrong]. ABC News. March 1, 2011. Retrieved on March 3, 2011.</ref> David Wechsler, the director and producer of the commercials, has said, "Obviously, we succeeded beyond our wildest dreams. […] I have produced and directed some top flight projects for literally hundreds of clients, but among those who know me personally, I will always be associated with 'I've got something for you!'" <ref>[http://www.holovaty.com/blog/archive/2005/09/01/0157 http://www.holovaty.com/blog/archive/2005/09/01/0157] {{Webarchive|url=https://web.archive.org/web/20060618102113/http://www.holovaty.com/blog/archive/2005/09/01/0157 |date=June 18, 2006 }}. Retrieved July 20, 2006.</ref> As part of an ad campaign promoting their 2019 Chicago Blackhawks Annual summer convention, the Blackhawks, starring Patrick Sharp and Adam Burish, created an authorized shot for shot parody of the original Eagleman commercial in 4:3 SD <ref>Archived at [https://ghostarchive.org/varchive/youtube/20211209/iii1f8y1DME Ghostarchive]{{cbignore}} and the [https://web.archive.org/web/20200123023628/https://www.youtube.com/watch?v=iii1f8y1DME Wayback Machine]{{cbignore}}: {{cite AV media| url = https://www.youtube.com/watch?v=iii1f8y1DME| title = Tommy Hawkman's got something for you {{!}} Chicago Blackhawks | website=[YouTube](/source/YouTube)}}{{cbignore}}</ref>

== See also ==
*[Celozzi-Ettleson Chevrolet](/source/Celozzi-Ettleson_Chevrolet)
*[Empire Today](/source/Empire_Today)
*[Victory Auto Wreckers](/source/Victory_Auto_Wreckers)
*[Moo & Oink](/source/Moo_%26_Oink)
*[Peter Francis Geraci](/source/Peter_Francis_Geraci)
*[Harold's Chicken Shack](/source/Harold's_Chicken_Shack)
*[Walter E. Smithe](/source/Walter_E._Smithe)
*[Luna Carpet](/source/Luna_Carpet)

== References ==
{{Reflist}}

== External links ==
*[http://www.theeagleman.com/ http://www.theeagleman.com], Official website of Eagle Insurance
*[https://web.archive.org/web/20060615051919/http://rdrproductions.com/eagleman_insurance_bio.htm Commercial profile] at RDR Productions' official website

Category:American companies established in 1961
Category:Financial services companies established in 1961
Category:Culture of Chicago
Category:Insurance companies based in Illinois
Category:Companies based in Chicago
Category:1961 establishments in Illinois

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Adapted from the Wikipedia article [Eagle Insurance](https://en.wikipedia.org/wiki/Eagle_Insurance) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Eagle_Insurance?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.
