# ECrew Development Program > Mediated Wiki article. Canonical URL: https://mediated.wiki/source/ECrew_Development_Program > Markdown URL: https://mediated.wiki/source/ECrew_Development_Program.md > Source: https://en.wikipedia.org/wiki/ECrew_Development_Program > Source revision: 1352240801 > License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/) Rare educational video game 2010 video game eCrew Development Program Packaging cover art Developer McDonald’s (JP)[1] Publisher McDonald's Platform Nintendo DS Release 2010 (Japan) 17 November 2020 (archived reupload) Genres Education, simulation, quiz Mode Single-player ***eCrew Development Program*** (***eCDP***, [Japanese](/source/Japanese_language): クルトレ eCDP), known unofficially as the ***McDonald's Training Game***, is an [educational](/source/Educational_video_game) [video game](/source/Video_game) created by [McDonald's](/source/McDonald's). Released for the [Nintendo DS](/source/Nintendo_DS) in 2010[2] internally within the [Japanese division](/source/List_of_countries_with_McDonald's_restaurants) of McDonald's, it was only ever distributed to the company's own restaurants domestically, and never meant to be released to the public. ## Gameplay *eCrew* teaches the player how to cook and serve various McDonald's menu items and perform other restaurant tasks, and was used to train new restaurant employees. It has several game modes, including simulations of food preparation and customer interaction. It also has quizzes, player profiles for employees and managers, and performance statistics.[3] ## History It was released in 2010 and was also distributed in tandem with a separate game titled *eSMART 2.0* which aimed to train existing employees rather than new ones.[4] A special variant of the Nintendo DSi with the McDonalds logo on it was also given to certain Japanese locations along with *eCrew*.[5] ## Development *eCrew* had a budget of [¥](/source/JPY)200 million and was planned for use in all 3,700 McDonald's locations across Japan by the end of 2010,[6][7][8][9] to which it was distributed together with a DSi (or DS lite) with an embossed McDonald's logo on the front.[10] It is unknown to what extent it was used and for how long.[11] ## Rediscovery The *eCrew Development Program* [game cartridge](/source/ROM_cartridge) on top of the [Nintendo DSi](/source/Nintendo_DSi) A single copy of *eCrew* surfaced in September 2020 on an online [auction](/source/Auction),[12] which was sold to American [YouTuber](/source/YouTuber) Nick Robinson for around ¥300,000 (US$3,000) on Yahoo Japan through [Buyee](https://ja.wikipedia.org/wiki/Buyee). Robinson uploaded the cartridge's [ROM](/source/ROM_image) to the [Internet Archive](/source/Internet_Archive) on November 17, 2020, alongside a documentary he produced detailing how he acquired it.[13][14][15] The required password to enter in was printed on the McDonald's themed [Nintendo DSi](/source/Nintendo_DSi) Robinson received, however, another person working to find it, Coddy Trentuit, obtained it via inspection of *eCrew*'s data in a [hex editor](/source/Hex_editor).[16] On January 12, 2022, the [video game preservation](/source/Video_game_preservation) group Forest of Illusion, announced the archival of *eSMART 2.0*, obtained via a private fundraiser.[4] ## See also - *[Hilton Garden Inn: Ultimate Team Play](/source/Hilton_Garden_Inn%3A_Ultimate_Team_Play)* ## References 1. **[^](#cite_ref-1)** ["日本マクドナルドホールディングス（2702）２０１０年株主総会レポート～その２"](http://sokai.seesaa.net/article/145608123.html). *Seesaa* (in Japanese). 4 April 2010. Retrieved 6 January 2021. 1. **[^](#cite_ref-2)** ["Looking back at 35 years of McDonald's video games"](https://thetakeout.com/mcdonalds-video-games-treasureland-sega-nes-gameboy-1846648419). *The Takeout*. 9 April 2021. Retrieved 6 March 2023. 1. **[^](#cite_ref-3)** ["Mcdonald's DS game explained: How to play it in 2022? • TechBriefly"](https://techbriefly.com/2022/11/09/mcdonalds-ds-game/). 9 November 2022. Retrieved 6 March 2023. 1. ^ [***a***](#cite_ref-:0_4-0) [***b***](#cite_ref-:0_4-1) ["The Saga Of The Ultra-Rare McDonald's DS Game Comes To An End After 11 Long Years"](https://kotaku.com/we-can-all-finally-learn-how-to-make-big-macs-on-ninten-1848347540). *Kotaku*. Retrieved 26 January 2022. 1. **[^](#cite_ref-5)** Reynolds, Ollie (29 March 2024). ["Random: McDonald's DSi Console Pulled From Second-Hand Sale In Japan"](https://www.nintendolife.com/news/2024/03/random-mcdonalds-dsi-console-pulled-from-second-hand-sale-in-japan). *Nintendo Life*. Retrieved 18 August 2025. 1. **[^](#cite_ref-gizmodo_6-0)** Loftus, Jack (21 March 2010). ["McDonald's Japan To Begin Training Employees with Nintendo DS, Software"](https://gizmodo.com/mcdonalds-japan-to-begin-training-employees-with-ninten-5498542). *Gizmodo*. Retrieved 20 November 2020. 1. **[^](#cite_ref-cbs_7-0)** Brown, Damon (20 April 2010). ["Bad Recipe: Why McDonald's Shouldn't Use Nintendo To Train Staff"](https://www.cbsnews.com/news/bad-recipe-why-mcdonalds-shouldnt-use-nintendo-to-train-staff/). *CBS News*. Retrieved 20 November 2020. 1. **[^](#cite_ref-8)** Gantayat, Anoop (21 March 2010). ["McDonalds Uses DS To Train Part Time Workers"](https://web.archive.org/web/20100324043300/http://www.andriasang.com/e/blog/2010/03/21/mcdonalds_ds_training/). *Andriasang*. Archived from [the original](http://www.andriasang.com/e/blog/2010/03/21/mcdonalds_ds_training/) on 24 March 2010. 1. **[^](#cite_ref-bloomberg_9-0)** [*McDonald's Japan Teaches Burger Making With Nintendo DS: Video*](https://www.youtube.com/watch?v=BHxeLvVFM58). [Bloomberg Quicktake](/source/Bloomberg_Quicktake). 23 March 2012. [Archived](https://web.archive.org/web/20211029134913/https://www.youtube.com/watch?v=BHxeLvVFM58) from the original on 29 October 2021. Retrieved 7 December 2021 – via [YouTube](/source/YouTube). 1. **[^](#cite_ref-ign_10-0)** Reilly, Jim (14 June 2012). ["McDonald's Japan Using Nintendo DS To Train Employees"](https://www.ign.com/articles/2010/03/22/mcdonalds-japan-using-nintendo-ds-to-train-employees). *IGN*. Retrieved 20 November 2020. 1. **[^](#cite_ref-11)** ["The Elusive McDonald's Nintendo DS Has Made Another Appearance Online"](https://www.nintendolife.com/news/2021/11/the-elusive-mcdonalds-nintendo-ds-has-made-another-appearance-online). *Nintendo Life*. 15 November 2021. Retrieved 6 March 2023. 1. **[^](#cite_ref-12)** Lehecka, Eddie (30 June 2020). ["Rare McDonald's Nintendo DSi with Training Software Surfaces on Auction Site"](https://web.archive.org/web/20201128034516/https://www.otaquest.com/rare-mcdonalds-nintendo-dsi/). *Otaquest*. Archived from [the original](https://www.otaquest.com/rare-mcdonalds-nintendo-dsi/) on 28 November 2020. Retrieved 20 November 2020. 1. **[^](#cite_ref-13)** Lo Giudice, Federico (18 November 2020). ["Nintendo DS: te contamos la historia del misterioso juego perdido de McDonald's y cómo reapareció"](https://culturageek.com.ar/nintendo-ds-te-contamos-la-historia-del-misterioso-juego-perdido-de-mcdonalds-y-como-reaparecio/). *Cultura Geek* (in Spanish). [Archived](https://web.archive.org/web/20201125060620/https://culturageek.com.ar/nintendo-ds-te-contamos-la-historia-del-misterioso-juego-perdido-de-mcdonalds-y-como-reaparecio/) from the original on 25 November 2020. Retrieved 27 November 2020. 1. **[^](#cite_ref-14)** Mosena, Michele (19 November 2020). ["La ROM del gioco perduto di McDonald's per Nintendo DS è stata pubblicata online"](https://web.archive.org/web/20201123223838/https://nintendoomed.it/mcdonalds-nintendo-ds-rom-caricata/). *Nintendoomed* (in Italian). Archived from [the original](https://nintendoomed.it/mcdonalds-nintendo-ds-rom-caricata/) on 23 November 2020. Retrieved 27 November 2020. 1. **[^](#cite_ref-15)** Houlihan, Ryan (23 November 2020). ["Do yourself a favor and watch this video about a lost McDonald's DS game"](https://www.inputmag.com/gaming/do-yourself-a-favor-and-watch-this-video-about-a-lost-mcdonalds-nintendo-ds-game). *Input Magazine*. Retrieved 27 November 2020. 1. **[^](#cite_ref-16)** Nick Robinson (19 December 2020). [*McDonald's Iceberg: INTO THE DEPTHS*](https://www.youtube.com/watch?v=FBenyvvYw0E&t=1249s) (YouTube Video). Retrieved 30 April 2023. ## External links - [The 10-Year Hunt for the Lost McDonald's DS Game](https://www.youtube.com/watch?v=-e6xOBCAVvA) - [McDonald's eCDP ROM (cartridge dump)](https://archive.org/download/mcdonalds-japan-ecdp-rom-training-nintendo-ds-cartridge-dump) v t e McDonald's History Advertising marketing campaigns Countries with franchises Legal cases Product list International availability McDonald's and unions People Richard and Maurice McDonald Ray Kroc Joan Kroc Ralph Alvarez Charlie Bell Al Bernardin Jim Cantalupo George Cohon Dan Coudreaut Steve Easterbrook Chuck Edwards Yolanda Fernández de Cofiño Janice L. Fields Den Fujita Don Gorske Jack M. Greenberg Lou Groen Eikō Harada Chris Kempczinski June Martino Herb Peterson Michael R. Quinlan Ed Rensi Willard Scott James A. Skinner Donald N. Smith Harry J. Sonneborn Don Thompson Fred L. Turner George T. Yang Company Hamburger University Leaps and Bounds McCafé CosMc's McDonaldland PlayPlace Ronald McDonald Ronald McDonald House Charities eCrew Development Program Ice cream machine Restaurants Au roi de la bière Denton House Frontier House McBarge McDonald's Chicago Flagship McDonald's #1 Store Museum Megatron Oldest McDonald's restaurant Olympic Park McDonald's Rideau Street McDonald's Will Rogers Archway World's Largest Entertainment McDonald's Products Beef Big Arch Big Mac Big N' Tasty Kiwiburger Quarter Pounder (McRoyal) McDouble McKroket Chicken Chicken McNuggets McArabia McChicken Snack Wrap Other McDonald's french fries Filet-O-Fish Happy Meal McFlurry McGriddles McMuffin McPlant McRib McSpicy McVegan McVeggie Shamrock Shake Former Arch Deluxe BTS Meal Buttermilk Crispy Tenders Chicken Legend Grimace Shake Deluxe line McAfrika McNugget Caviar Premium line Advertising Campaigns Donald Land Global Gladiators Golden Arches It's the Most Terrible Time of the Year Mac Tonight McDonald's Monopoly McDonald's Treasure Land Adventure M.C. Kids McKids Teenie Beanies The Wacky Adventures of Ronald McDonald Grimace's Birthday Sponsorships 23XI Racing (NASCAR) Graham Rahal (IndyCar Series) McDonald's 1984 Olympics promotion McDonald's All-American Game McDonald's Championship McDonald's Championship (golf) McDonald's Cycle Center McDonald's Gospelfest McDonald's Super Smash McDonald's Olympic Swim Stadium Related Burger wars Dreaming in Mono Fast food advertising Mac and Me (1988 film) McDonald's sign (Pine Bluff, Arkansas) "Stop it. Get some help." Supersize Branches Canada France Israel Netherlands New Zealand Pakistan Philippines Russia (Vkusno i tochka) South Africa Ukraine Arcos Dorados Holdings Westlife Foodworld (India) Criticism Fast Food Nation (film) McDonaldization McDonald's Video Game McDonald's and unions McJob McRefugee McLibel Maxime, McDuff & McDo Super Size Me Don't Eat This Book Legal cases Liebeck v. McDonald's Restaurants Magee v. McDonald's McDonald's Restaurants v. Morris & Steel Sid & Marty Krofft Television Productions Inc. v. McDonald's Corp. Related Attacks San Ysidro massacre (1984) Taiwan bombings (1992) Sydney River murders (1992) Kenosha shooting (1993) Murder of Wu Shuoyan (2014) Munich shooting (2016) Chicago shooting (2022) Other McDelivery Big Mac Index McDonald's Young Entertainers McWords "Seriously McDonalds" Statue of a Quarter Pounder Taylor Company Top Fast-Food Toy Collections Museum Urban legends Altamura bread war "Boom, Like That" The Founder (2016 film) McMillions (2020 documentary series) List of nicknames for McDonald's 2024 E. coli outbreak Commons --- Adapted from the Wikipedia article [ECrew Development Program](https://en.wikipedia.org/wiki/ECrew_Development_Program) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/ECrew_Development_Program?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.