# Drybar

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**Drybar** is a [California](/source/California)-based chain of salons that provides a [hair styling service](/source/Hairdresser) known as [blowouts](/source/Blowout_(hairstyle)). The company was founded in 2010 by [Alli Webb](/source/Alli_Webb).[3]

## History

In 2009, [Alli Webb](/source/Alli_Webb) began a side business called Straight At Home, which provided an at-home hair experience.[4] As demand quickly outgrew the one-woman operation, Webb noticed a "huge hole" in her local market for a business that provided solely hair [blowouts](/source/Hair_straightening#Dominican_blowout),[5] a concept that had already gained traction in larger cities such as [New York City](/source/New_York_City) with brands like "Blo".[6] In 2010, along with her brother Michael Landau, Alli co-founded Drybar.[7] The following year, along with the help of friends, she raised $2.5 million to expand the business.[8] They added Castanea Partners, a [Boston](/source/Boston)-based private equity firm, to their list of investors in January 2012.[9] Laura Mercier Cosmetics founder and former CEO Janet Gurwitch joined the company's board, as well Paul Pressler, the former president and CEO of Gap the same year.[10]

In 2019, the American consumer goods corporation [Helen of Troy](/source/Helen_of_Troy_Limited) acquired the Drybar trademark for $255 million in cash.[11] In 2021, WellBiz Brands, Inc. acquired the Drybar shops' franchise rights.[12]

## Style of business

Everything at Drybar is referenced using the “bar vernacular”. The cashiers are called “bartenders” and hairstyles are named after cocktails, such as the [Cosmo](/source/Cosmopolitan_(cocktail)), [Mai Tai](/source/Mai_Tai), or [Manhattan](/source/Manhattan_(cocktail)).[8] The idea behind this came from Webb. Webb’s vision is present in the designs of architect [Josh Heitler](/source/Josh_Heitler).[13] Heitler, principal of a boutique architectural firm and now a partner in the company,[8] came up with the design elements and look of Drybar.[3] Instead of the typical salon setup, clients at Drybar “sit facing a U-shaped or single-stretch bar, with their backs to the mirrors,” which brings to mind sitting at a bar rather than being at a salon.[3]

## Locations

Drybar revenue grew from $1.5 million in 2010 to $19 million in 2012 and to $39 million in 2013.[14] As of January 2016, Drybar had 66[1] locations in 11 states, [Washington DC](/source/Washington,_D.C.) and [Vancouver](/source/Vancouver), [British Columbia](/source/British_Columbia).[5][15] As of November 2017, the number of locations had expanded to almost 90.[16] As of October 2018, the company has over 100 locations and 3000 employees. [17]

## Products

Looking to increase revenue, Webb (along with the help of Board member and investor Janet Gurwitch) developed a line of products specifically for Drybar.

In 2013, after testing the line in about 70 [Sephora](/source/Sephora) locations, Drybar went ahead with 300+ Sephora shops and [QVC](/source/QVC) to launch their line of products.[18]

The motto of Drybar is "No cuts. No color. Just wash & blowouts."[19] which is a reference to their primary service offering.

## References

1. ["About Us"](https://www.thedrybar.com/about-us/). *thedrybar.com*. Retrieved 1 November 2016.

1. O'Connor, Clare. ["How Alli Webb Grew Drybar From Her Backseat To A $70 Million Blowout Chain"](https://www.forbes.com/sites/clareoconnor/2016/03/08/how-alli-webb-grew-drybar-from-her-backseat-to-a-70-million-blowout-chain/?sh=445feae13b96). *Forbes*. Retrieved 19 February 2021.

1. Meghan, Casserly (2012-11-11). ["Drybar: How One Woman And A Hair Dryer Became A $20 Million Operation"](https://www.forbes.com/sites/meghancasserly/2012/11/01/drybar-how-one-woman-and-a-hair-dryer-became-a-20-million-operation/). *Forbes*

1. ["How Alli Webb Turned Drybar Into A $100M Business"](https://www.forbes.com/sites/elanagross/2018/05/15/alli-webb-drybar/?sh=20b56ac61474). *Forbes*. 15 May 2018.

1. Chan, Jennifer (2013-07-22). ["Trendsetters at Work: Drybar Founder Alli Webb"](http://www.eonline.com/news/441320/trendsetters-at-work-drybar-s-founder-alli-webb). *E Online*

1. Moratto, Anne. ["Modern Exclusive: An Interview with the CEO of Blo Blow Dry Bar"](https://www.modernsalon.com/article/36303/modern-exclusive-an-interview-with-the-ceo-of-blo-blow-dry-bar)

1. Garfinkle, Madeline (2022-10-31). ["The Team That Built Drybar is Out to Conquer an Entirely New Industry"](https://www.entrepreneur.com/franchises/this-team-built-drybar-into-a-multi-million-dollar-brand/438095). *Entrepreneur*. Retrieved 2023-07-31.

1. Bronner, Sasha (2013-06-19). ["Drybar's Alli Webb Talks Borrowing Money and How to Make a Blowout Last: My LA"](http://www.huffingtonpost.com/2013/06/19/drybar-alli-webb-borrowing-money_n_3460941.html). *Huffington Post*

1. Naughton, Julie (2012-01-19). ["Drybar, Castanea Partners Ink Deal"](https://wwd.com/feature/drybar-gets-investment-5529424-740811/). *WWD*. Retrieved 2023-07-31.

1. ["Blow Dry Wars Heat Up"](https://www.inc.com/courtney-rubin/blow-dry-wars-heat-up.html). *Inc.*. Retrieved 31 July 2023.

1. ["Helen of Troy to Buy Drybar Products Business for $255 Million"](https://wwd.com/feature/helen-of-troy-to-buy-drybar-products-business-for-255-million-1203403790/). *WWD*. 2019-12-19. Retrieved 2023-07-31.

1. Verdon, Joan. ["WellBiz Brands Doubles Down On Personal Services With Drybar Deal"](https://www.forbes.com/sites/joanverdon/2021/02/11/wellbiz-brands-doubles-down-on-personal-services-with-drybar-deal/?sh=5d30f4c03f7d). *Forbes*. Retrieved 2023-07-31.

1. ["With Drybar, a Curly-Haired Girl Wages a Global War on Frizz"](https://www.nytimes.com/2015/04/26/business/a-curly-haired-girls-global-war-on-frizz.html). *The New York Times*. 2015-04-25. [ISSN 0362-4331](https://www.worldcat.org/issn/0362-4331). Retrieved 2018-05-08.

1. Meany, Kelsey (2013-07-13). ["Blow Dry Bars Are a Thriving Industry Disrupting the Salon Business"](http://www.thedailybeast.com/articles/2013/07/13/blow-dry-bars-are-a-thriving-industry-disrupting-the-salon-business.html). *The Daily Beast: Business*

1. ["Find a Drybar Near You"](http://www.thedrybar.com/locations/). *Drybar*

1. ["Drybar Founder: Life is too short to work someplace lame"](http://www.wbir.com/article/news/nation-now/drybar-founder-life-is-too-short-to-work-someplace-lame/465-280477be-b8a8-47f0-a9dc-929dda366274). 2017-11-15.

1. Anna LaPlaca (2018-10-31). ["Drybar Founder Alli Webb Shares Her Best Style Advice"](https://www.whowhatwear.com/female-founded-alli-webb-drybar). Who What Wear. Retrieved 2020-01-02.

1. Staff (2013-01-03). ["Drybar Launches Product Line, Names New CFO"](http://www.bizjournals.com/newyork/news/2013/01/03/drybar-launches-product-line-names.html?page=all). *New York Business Journal*

1. Petrecca, Laura (2012-08-13). ["No Haircuts or color: Blowdry bars are a booming business"](http://usatoday30.usatoday.com/money/economy/story/2012-08-12/drybar-blowdry-bar/56939214/1). *USA Today*

## External links

- [Official website](http://drybar.com)

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Adapted from the Wikipedia article [Drybar](https://en.wikipedia.org/wiki/Drybar) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Drybar?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.