# DoubleVerify

> Mediated Wiki article. Canonical URL: https://mediated.wiki/source/DoubleVerify
> Markdown URL: https://mediated.wiki/source/DoubleVerify.md
> Source: https://en.wikipedia.org/wiki/DoubleVerify
> Source revision: 1353195222
> License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/)

**DoubleVerify** (NYSE: DV), or DoubleVerify Holdings, Inc., is a publicly traded software company that provides measurement technology, data, and services for [digital advertising](/source/Online_advertising).[1] Founded in 2008 and headquartered in New York City, the company works with advertisers, agencies, and publishers.[2] It has offices in North America, EMEA, LATAM, and APAC.[3]

## Overview

DoubleVerify is a technology company that provides digital advertising measurement, data, and services.[4] Its products are used to assess whether ads are delivered according to specified criteria, including factors such as [viewability](/source/Viewable_impression), “attention,” and [invalid traffic](/source/Ad_fraud).[5] [6] The technology is used across channels including websites, mobile applications, connected television, and social media platforms.[7] [8] [9] [10]

DoubleVerify has also released a product called AI Verification, which evaluates the impact of AI web crawlers and "bots" on ad campaigns, and technology to identify ["AI slop"](/source/AI_slop) websites.[11] [12]

## History

DoubleVerify was founded in 2008.[13] In 2010, the company introduced software related to brand safety, followed by the release of viewability measurement tools in 2013 and fraud detection services in 2014.[14] [15] The company's data and products are used across platforms, including [Facebook](/source/Facebook), [YouTube](/source/YouTube), [TikTok](/source/TikTok), [Roku](/source/Roku), and [NBCUniversal](/source/NBCUniversal).[8] [16] [17] [18] [19] [20]

In 2017, [Providence Equity Partners](/source/Providence_Equity) acquired a controlling interest in the company.[21] In 2021, DoubleVerify listed on the New York Stock Exchange.[22] The company has completed acquisitions in recent years, including Scibids in July 2023 and Rockerbox in February 2025. [4] [23]

## References

1. ["DoubleVerify IPO"](https://www.forbes.com/sites/martyswant/2021/04/21/doubleverify-debuts-on-nyse-as-shares-jump-30-after-ipo/). Forbes. April 21, 2021. Retrieved May 8, 2026.

1. ["DoubleVerify Customers"](https://techcrunch.com/2020/10/28/doubleverify-a-specialist-in-brand-safety-ad-fraud-and-ad-quality-raises-350m/). TechCrunch. October 28, 2020. Retrieved May 8, 2026.

1. ["Locations"](https://doubleverify.com/company/locations). DoubleVerify. Retrieved May 8, 2026.

1. ["Exclusive: DoubleVerify to acquire Rockerbox in $85M deal"](https://www.axios.com/2025/02/26/doubleverify-acquire-rockerbox-85-million). Axios. February 26, 2025. Retrieved May 8, 2026.

1. Anthony Vargas (April 20, 2023). ["DoubleVerify Hires SVP To Establish Attention As The New Viewability Score"](https://www.adexchanger.com/analytics/doubleverify-hires-svp-to-establish-attention-as-the-new-viewability-score/). AdExchanger. Retrieved May 8, 2026.

1. ["DoubleVerify Exposes 86% Increase In Invalid Traffic Driven By AI Crawlers & Scrapers"](https://www.bandt.com.au/doubleverify-exposes-86-increase-in-invalid-traffic-driven-by-ai-crawlers-scrapers/). B&T. January 14, 2025. Retrieved May 8, 2026.

1. David Bloom (January 6, 2026). ["DoubleVerify Taps IMDB Data To Improve Streaming-TV Brand Safety"](https://www.forbes.com/sites/dbloom/2026/01/06/doubleverify-taps-imdb-data-to-improve-streaming-tv-brand-safety/). Forbes. Retrieved May 8, 2026.

1. Ronan Shields (December 19, 2018). ["Facebook Expands Partnership With DoubleVerify for Viewability and Fraud Measurement on Stories' Video Ads"](https://www.adweek.com/programmatic/facebook-expands-partnership-with-doubleverify-for-viewability-and-fraud-measurement-on-stories-video-ads/). Adweek. Retrieved May 8, 2026.

1. Sage Lazzaro (August 29, 2024). ["Generative AI is accelerating the spread of fake reviews and malicious apps"](https://fortune.com/2024/08/29/generative-ai-fake-reviews-bad-apps/). Fortune. Retrieved May 8, 2026.

1. Kate Knibbs (January 15, 2025). ["That Sports News Story You Clicked on Could Be AI Slop"](https://www.wired.com/story/ai-slop-sports-news-sites/). Wired. Retrieved May 8, 2026.

1. Laurie Sullivan (November 4, 2025). ["In Industry First, DoubleVerify Will Validate Non-Human Agent Traffic"](https://www.mediapost.com/publications/article/410408/in-industry-first-doubleverify-will-validate-non-.html). MediaPost. Retrieved May 8, 2026.

1. Asa Hiken (November 6, 2025). ["Emerging technology trends brands and agencies need to know about right now"](https://adage.com/technology/ai/aa-emerging-tech-news-and-trends-perplexity-amazon-ai-mode-doubleverify/). Ad Age. Retrieved May 8, 2026.

1. Christopher Heine (August 23, 2017). ["Providence Equity Has Reportedly Invested $200 Million in DoubleVerify"](https://www.adweek.com/performance-marketing/providence-equity-has-reportedly-invested-200-million-in-doubleverify/). Adweek. Retrieved May 8, 2026.

1. ["DoubleVerify CEO Netzer On The Verification Space And BrandShield"](https://www.adexchanger.com/data-exchanges/doubleverify-ceo-netzer-on-the-verification-space-and-brandshield/). AdExchanger. January 5, 2010. Retrieved May 8, 2026.

1. Ryan Joe (March 17, 2021). ["DoubleVerify Reveals Financials As Company Files S-1"](https://www.adexchanger.com/investment/doubleverify-reveals-financials-as-company-files-s-1/). AdExchanger. Retrieved May 8, 2026.

1. Jessica Hammers (December 14, 2023). ["YouTube reinforces brand safety for growing Shorts format"](https://www.marketingdive.com/news/youtube-shorts-integral-ad-science-double-verify-partnership/702427/). Marketing Dive. Retrieved May 8, 2026.

1. Andrew Hutchinson (December 10, 2025). ["TikTok Partners With DoubleVerify To Offer More Ad Performance Insight"](https://www.socialmediatoday.com/news/tiktok-partners-with-doubleverify-to-offer-more-ad-performance-insight/807595/). Social Media Today. Retrieved May 8, 2026.

1. George Winslow (November 5, 2025). ["Roku, DoubleVerify Report Substantial Drop in Falsified Ad Impressions"](https://www.tvtechnology.com/news/roku-doubleverify-report-substantial-drop-in-falsified-ad-impressions). TV Technology. Retrieved May 8, 2026.

1. George Winslow (March 12, 2024). ["DoubleVerify, NBCUniversal Expand Partnership"](https://www.tvtechnology.com/news/doubleverify-nbcuniversal-expand-partnership). TV Technology. Retrieved May 8, 2026.

1. Peter Adams (November 15, 2021). ["DoubleVerify acquires OpenSlate to strengthen CTV, social video targeting"](https://www.marketingdive.com/news/doubleverify-acquires-openslate-to-strengthen-ctv-social-video-targeting/609938/). Marketing Dive. Retrieved May 8, 2026.

1. Alexandra Bruell (August 23, 2017). ["Providence Acquires Majority Stake in DoubleVerify"](https://www.wsj.com/articles/providence-acquires-majority-stake-in-doubleverify-1503487802). The Wall Street Journal. Retrieved May 8, 2026.

1. ["Providence-backed DoubleVerify's shares jumps 30% in NYSE debut"](https://www.reuters.com/technology/providence-backed-doubleverifys-shares-jumps-30-nyse-debut-2021-04-21/). Reuters. April 21, 2021. Retrieved May 8, 2026.

1. Lara O'Reilly (July 31, 2023). ["Ad verification company DoubleVerify to acquire AI firm Scibids in $125 million deal"](https://www.businessinsider.com/doubleverify-acquires-european-ai-firm-scibids-125-million-2023-7). Business Insider. Retrieved May 8, 2026.

---
Adapted from the Wikipedia article [DoubleVerify](https://en.wikipedia.org/wiki/DoubleVerify) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/DoubleVerify?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.