# Djarum > Mediated Wiki article. Canonical URL: https://mediated.wiki/source/Djarum > Markdown URL: https://mediated.wiki/source/Djarum.md > Source: https://en.wikipedia.org/wiki/Djarum > Source revision: 1347350391 > License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/) {{Short description|Indonesian tobacco company}} {{More citations needed|date=September 2022}} {{Use dmy dates|date=September 2024}} {{Infobox company | name = PT Djarum | logo = Djarum logo.svg | type = [Private](/source/Privately_held_company){{Cite web|url=https://www.bloomberg.com/quote/7358287Z:IJ|title = Djarum Pt – Company Profile and News |work = [Bloomberg News](/source/Bloomberg_News) | publisher = [Bloomberg L.P.](/source/Bloomberg_L.P.) | access-date=6 September 2024}} | foundation = {{start date and age|1951|4|21|df=y}} | founder = [Oei Wie Gwan](/source/Oei_Wie_Gwan) | key_people = {{ubl|[Michael Bambang Hartono](/source/Michael_Bambang_Hartono)|[Robert Budi Hartono](/source/Robert_Budi_Hartono)}} | owner = {{ubl|Hartono family}} | subsid = | location = [Kudus](/source/Kudus%2C_Indonesia), [Central Java](/source/Central_Java), Indonesia | industry = {{ubl|[Tobacco](/source/Tobacco_industry)|[Conglomerate](/source/Conglomerate_(company))}} | parent = Djarum Group (PT Dwimuria Investama Andalan) | num_employees = 60,000 (2024){{cite web | date=2024 | url=https://www.bloomberg.com/billionaires/profiles/r-b-hartono/ | title=Budi Hartono | work=Bloomberg Billionares Index | publisher=[Bloomberg L.P.](/source/Bloomberg_L.P.) | archiveurl=https://web.archive.org/web/20240825225259/https://www.bloomberg.com/billionaires/profiles/r-b-hartono/ | archivedate=25 August 2024 | access-date=6 September 2024}} | website = {{URL|https://www.djarum.com}} }} '''PT Djarum''' ({{IPA|id|ˈdʒarʊm}}) is an Indonesian [cigarette manufacturer](/source/Cigarette) and [conglomerate](/source/Conglomerate_(company)) based in [Kudus](/source/Kudus%2C_Indonesia), [Central Java](/source/Central_Java). It produces dozens of domestic and international brands, mainly ''[kretek](/source/kretek)'' (clove cigarette). [Djarum Black](/source/Djarum_Black), Super, and L.A. Lights are among the most popular products of Djarum. Under its direct parent, '''PT Dwimuria Investama Andalan''' (also known as '''Djarum Group'''), it has non-cigarette business lines in technology, banking, and food.{{cite web | last=Valenta | first=Elisa | date=February 9, 2024 | url=https://www.businesstimes.com.sg/international/asean/tobacco-banking-how-indonesias-hartono-brothers-amassed-us48-billion-fortune | title=From tobacco to banking, how Indonesia's Hartono brothers amassed a US$48 billion fortune | work=[The Business Times](/source/The_Business_Times_(Singapore)) | publisher=[SPH Media](/source/SPH_Media) | archiveurl=https://web.archive.org/web/20240211163748/https://www.businesstimes.com.sg/international/asean/tobacco-banking-how-indonesias-hartono-brothers-amassed-us48-billion-fortune | archivedate=February 11, 2024 | access-date=6 September 2024}}{{cite journal | last=Tanzer | first=Andrew | date=August 28, 1995 | url=https://www.proquest.com/docview/195015420 | title=Smoking—and no apologies | journal=[Forbes](/source/Forbes) | volume=156 | issue=5 | page=52 |id={{ProQuest|195015420}}}} The company owns the [PB Djarum](/source/PB_Djarum), a professional badminton club, the Italian football club [Como](/source/Como_1907), and was the main sponsor of Indonesia's top football league, including the ''[Divisi Utama](/source/Championship_(Indonesia))'' from 2005 to 2008 and [Indonesia Super League (ISL)](/source/Super_League_(Indonesia)), from 2008 to 2011. ==History== In 1951, [Oei Wie Gwan](/source/Oei_Wie_Gwan), an [Indonesian](/source/Chinese_Indonesians) businessman who immigrated from China in 1920, acquired NV Murup, a nearly defunct cigarette company in [Kudus](/source/Kudus%2C_Indonesia), [Central Java](/source/Central_Java). NV Murup's most popular brand of cigarettes was called ''Djarum Gramofon'' ({{langx|en|[gramophone needle](/source/gramophone_needle)}}); Gwan shortened the name to ''Djarum'' (needle).{{cite journal | last=Hadiwinata | first=Thomas | author2=Bandelan Amirudin | date=12 April 2004 | url=https://www.proquest.com/docview/198840669 | title=Djarum: Sweet Smell of Success | journal=[Tempo](/source/Tempo_(Indonesian_magazine)) | publisher=PT Tempo Inti Media |id={{ProQuest|198840669}}}}{{sfn|Welker|2024|p=204}} The company nearly collapsed in 1963 when its factory was destroyed in a fire around the time of Oei's death.{{sfnm|1a1=Welker|1y=2024|1p=204|2a1=Suryadinata|2y=2015|2p=60}} Oei's sons [Budi](/source/Robert_Budi_Hartono) and [Bambang Hartono](/source/Michael_Bambang_Hartono) took over the company and began the process of rebuilding it. The company began producing machine-rolled kretek in the late 1970s,{{sfn|Welker|2024|p=12}} but it also continues to produce hand-rolled kretek made by manual labourers.{{cite journal | last=Thatcher | first=Jonathan | date=29 October 1989 | url=https://www.latimes.com/archives/la-xpm-1989-10-29-mn-207-story.html | title=Indonesians Cleave to Clove Cigarettes | journal=[Los Angeles Times](/source/Los_Angeles_Times) | page=12|id={{ProQuest|}} | quote=A large proportion of Djarum's 27,000 workers still roll and pack the clove cigarettes, or kretek, by hand. | archiveurl=https://web.archive.org/web/20240906065914/https://www.latimes.com/archives/la-xpm-1989-10-29-mn-207-story.html | archivedate=September 6, 2024}} In 2016, Djarum and several other tobacco companies in Indonesia were implicated by [Human Rights Watch](/source/Human_Rights_Watch) for the use of [child labor](/source/Child_labour) without hand protection.{{cite web | last=Wardoyo | first=Prasto | author2=Eveline Danubrata | date=May 25, 2016 | url=https://www.reuters.com/article/lifestyle/childhood-goes-up-in-smoke-for-indonesian-tobacco-farm-workers-idUSKCN0YG08D/ | title=Childhood goes up in smoke for Indonesian tobacco farm workers | work=Reuters.com | publisher=[Reuters](/source/Reuters) | access-date=6 September 2024}} Through its expansion into various other non-cigarette sectors, including food, drink, banking, garments, and technology, in the 1980s and 1990s Djarum became one of the top five largest conglomerates within Indonesia.{{sfn|Jilberto|Hogenboom|2006|p=1985}} By 2010, Djarum Group was the largest conglomerate in Indonesia. After the [1997 Asian financial crisis](/source/1997_Asian_financial_crisis), the company became a part of a consortium that bought [Bank Central Asia](/source/Bank_Central_Asia) (BCA) from [BPPN](/source/BPPN). BCA is the largest private bank in Indonesia and was formerly a part of the [Salim Group](/source/Salim_Group). Presently, the majority stake of the bank (51%) is controlled by Djarum.{{cite web |url=https://www.reuters.com/article/indonesia-djarum-bca-idUSL3E6NK18K20101220 |title=Indonesia's Djarum Group buys BCA shares worth $382 mln-sources |website=Reuters.com |publisher=[Reuters](/source/Reuters) |date=20 December 2010 | access-date=6 September 2024}}{{sfn|Borsuk|Chng|2014|p=87}} In 2004, Djarum acquired a 30-year [BOT contract](/source/Build%E2%80%93operate%E2%80%93transfer) from the government to develop and renovate [Hotel Indonesia](/source/Hotel_Indonesia) in [Jakarta](/source/Jakarta) under the [Grand Indonesia](/source/Grand_Indonesia) superblock project.{{cite journal | last=Hermansyah | first=Anton | author2=Arif Gunawan S. | date=16 February 2016 | url=https://www.thejakartapost.com/news/2016/02/18/demand-kempinski-apartments-drops-over-contract-case.html | title=Demand for Kempinski apartments drops over contract case | journal=[The Jakarta Post](/source/The_Jakarta_Post) | publisher=PT. Bina Media Tenggara | archiveurl=https://web.archive.org/web/20160219094053/https://www.thejakartapost.com/news/2016/02/18/demand-kempinski-apartments-drops-over-contract-case.html | archivedate=19 February 2016 | access-date=6 September 2024}} The Djarum badminton club, [PB Djarum](/source/PB_Djarum), was founded in 1974 by [Budi Hartono](/source/Budi_Hartono). Its players, such as [Liem Swie King](/source/Liem_Swie_King) and [Alan Budikusuma](/source/Alan_Budikusuma), have won numerous championships for Indonesia.{{cite journal | last=Kuswandini | first=Dian | date=11 July 2009 | url=https://www.thejakartapost.com/news/2009/07/11/liem-swie-king-the-return-a-king.html | title=Liem Swie King: The return of A KING | journal=[The Jakarta Post](/source/The_Jakarta_Post) | publisher=PT. Bina Media Tenggara | archiveurl=https://web.archive.org/web/20210609194925/https://www.thejakartapost.com/news/2009/07/11/liem-swie-king-the-return-a-king.html | archivedate=9 June 2021 | access-date=6 September 2024}} Djarum's ''kreteks'' enjoyed a high level of popularity among smokers in the United States during the clove cigarette fad of the 1980s.{{cite magazine | last=Hadden | first=Briton | author2=Henry R. Luce | date=January 14, 1985 | url=https://time.com/archive/6707523/medicine-cloven-smokers/ | title=Cloven Smokers: Dangers in a Teen-Age Fad? | magazine=[Time](/source/Time_(magazine)) | publisher=[Time Inc.](/source/Time_Inc.) | page=63 | archiveurl=https://web.archive.org/web/20240906075103/https://time.com/archive/6707523/medicine-cloven-smokers/ | archivedate=6 September 2024}} Since 2009, most flavoured cigarettes in the United States have been banned following the passing of the [Family Smoking Prevention and Tobacco Control Act](/source/Family_Smoking_Prevention_and_Tobacco_Control_Act). To circumvent the ban, Djarum's clove products are now marketed as "filtered cigars" and are wrapped in a black paper. They are packaged in boxes of 20.{{Cite news|url=https://www.wsj.com/articles/SB125660066262509223|title = To the FDA, This Indonesian Smoke is Close but No Cigar|newspaper=[The Wall Street Journal](/source/The_Wall_Street_Journal)|publisher=[Dow Jones & Company](/source/Dow_Jones_%26_Company)|date=28 October 2009|last1=Newman|first1=Barry | access-date=6 September 2024}} ==Non-cigarette business lines== {{Unreferenced section|date=September 2024}} {{Columns-list| * [ALTO](/source/ALTO_(interbank_network)) (interbank network) * [Bakmi GM](/source/Bakmi_GM) (restaurant chain) * [Bank Central Asia](/source/Bank_Central_Asia) (banking company) * [Blibli](/source/Blibli) (e-commerce) * GDP Venture (venture capital) * Global Dairi Alami (dairy manufacturer, branded as '''MilkLife''') * [Grand Indonesia](/source/Grand_Indonesia) (multipurpose complex) * HPI AGRO (palm oil plantations company) * Margo City (mall) * [Mola](/source/Mola_(streaming_service)) (over-the-top streaming service) * Padma Hotels and Resorts (accommodations) * [Polytron](/source/Polytron_(electronics_company)) (electronics & electric vehicle company) * Sarana Menara Nusantara (telecommunications infrastructure company) * Savoria (food and beverage manufacturer, branded as '''Yuzu''', '''Fox's''', '''5 Days''' and '''Krizzi''') * SENT Entertainment (media company based in UK) * Sumber Kopi Prima (instant coffee manufacturer, branded as '''Delizio Caffino''' and '''Kopi Tubruk Gadjah''') * Superlive.id (news platforms) * Supra Boga Lestari (retail supermarkets) * tiket.com (online travel agency and booking platform) — acquired by [Djarum Group](/source/Djarum_Group) through its e-commerce arm [Blibli](/source/Blibli) in 2017. Tiket.com operates as one of Indonesia's leading online travel agencies, offering bookings for flights, hotels, car rentals, and events. The platform plays a key role in the group’s diversification into the digital and technology sector.{{Cite web |last=Salim |first=Aditya |title=Djarum Group strengthens digital ecosystem with Tiket.com |url=https://www.cnbcindonesia.com/tech/20221219143921-37-397501/djarum-group-perkuat-ekosistem-digital-lewat-tiketcom |website=[CNBC Indonesia](/source/CNBC_Indonesia) |date=19 December 2022 |access-date=23 October 2025 |language=id}}{{Cite web |title=Blibli and Tiket.com merger creates Indonesia's newest tech giant |url=https://www.techinasia.com/blibli-tiketcom-merger |website=Tech in Asia |date=17 October 2022 |access-date=23 October 2025}} }} ==Involvement in sports== * [PB Djarum](/source/PB_Djarum) (badminton club funded by [Djarum Foundation](/source/Djarum_Foundation)) * Sponsorship of [Indonesian top league](/source/Liga_1_(Indonesia)): ** [2005](/source/2005_Liga_Indonesia_Premier_Division)–[2007](/source/2007_Liga_Indonesia_Premier_Division) as ''Liga Djarum Indonesia''{{Cite web|editor-last=Sufiyanto|editor-first=Tengku|date=23 August 2016|title=Cerita Produk Rokok yang Pernah 'Merajai' Sepakbola Indonesia|url=https://www.indosport.com/sepakbola/20160823/cerita-produk-rokok-yang-pernah-merajai-sepakbola-indonesia/liga-djarum-2005-2007|website=Indosport|publisher=PT. Media Sport Indonesia|language=id|page=4 | access-date=6 September 2024}} ** [2008](/source/2008%E2%80%9309_Indonesia_Super_League)–[2011](/source/2010%E2%80%9311_Indonesia_Super_League) as ''Djarum Indonesia Super League''{{Cite web|editor-last=Sufiyanto|editor-first=Tengku|date=23 August 2016|title=Cerita Produk Rokok yang Pernah 'Merajai' Sepakbola Indonesia|url=https://www.indosport.com/sepakbola/20160823/cerita-produk-rokok-yang-pernah-merajai-sepakbola-indonesia/djarum-indonesia-super-league-isl-2008-2011|website=Indosport|publisher=PT. Media Sport Indonesia|language=id|page=5 | access-date=6 September 2024}} * [Como](/source/Como_1907) (football club) via SENT Entertainment{{Cite web|publisher=[CNBC Indonesia](/source/CNBC_Indonesia)|location=[Jakarta](/source/Jakarta)|title=Djarum Caplok Como 1907, Ini Sederet Klub Milik Pengusaha RI|url=https://www.cnbcindonesia.com/market/20191018105807-17-108039/djarum-caplok-como-1907-ini-sederet-klub-milik-pengusaha-ri|date=18 October 2019|website=cnbcindonesia.com|language=id-ID | access-date=6 September 2024}} * Garuda Select (football talent development acceleration program) * Djarum Superchallenge Super Prix (local motorsport race in Indonesia){{cite web|url=https://www.tribunnews.com/sport/2025/03/13/ajang-balap-motor-superchallenge-super-prix-2025-hadirkan-night-race-total-hadiah-rp-16-miliar|title=Ajang Balap Motor Superchallenge Super Prix 2025 Hadirkan Night Race, Total Hadiah Rp 1,6 Miliar|website=Tribun}} * Djarum 76 Trial Game (trial motorsport competition in Indonesia){{cite web|url= https://www.76rider.com/events|title=76 Rider}} ==Products== {{Expand section|date=April 2025}} File:Djarum Vanilla.jpg|Djarum [Vanilla](/source/Vanilla) File:Djarum Cherry.jpg|Djarum [Cherry](/source/Cherry) File:Djarum Menthol.jpg|Djarum [Menthol](/source/Menthol_cigarette) ==References== {{Reflist}} ==Works cited== * {{cite book | author1=Borsuk, Richard | author2=Nancy Chng | date=2014 | url=https://books.google.com/books?id=GnKZBQAAQBAJ | title=Liem Sioe Liong's Salim Group: The Business Pillar of Suharto's Indonesia | publisher=[Institute of Southeast Asian Studies](/source/Institute_of_Southeast_Asian_Studies) | isbn=9789814459570 | via=Google Books | ref={{sfnRef|Borsuk|Chng|2014}} }} * {{cite book | author1=Jilberto, Alex E. Fernández | author2=Barbara Hogenboom | ref={{sfnRef|Jilberto|Hogenboom|2006}} | date=2006 | url=https://books.google.com/books?id=Yk58AgAAQBAJ | title=Big Business and Economic Development: Conglomerates and Economic Groups in Developing Countries and Transition Economies Under Globalisation | publisher=Taylor & Francis | isbn=9781134125753 | via=Google Books}} * {{cite book | last=Suryadinata | first=Leo | date=2015 | url=https://books.google.com/books?id=ZO6gCgAAQBAJ | title=Prominent Indonesian Chinese: Biographical Sketches | publisher=[ISEAS – Yusof Ishak Institute](/source/ISEAS_%E2%80%93_Yusof_Ishak_Institute) | isbn=9789814620505 | via=Google Books}} * {{cite book | last=Welker | first=Marina | date=2024 | url=https://books.google.com/books?id=DDnsEAAAQBAJ | title=Kretek Capitalism: Making, Marketing, and Consuming Clove Cigarettes in Indonesia | publisher=[University of California Press](/source/University_of_California_Press) | isbn=9780520399679 | via=Google Books}} ==External links== {{commons category}} * {{Official website|https://www.djarum.com}} {{Authority control}} Category:Tobacco companies of Indonesia Category:Privately held companies of Indonesia Category:Tobacciana Category:Indonesian brands Category:Hartono family Category:1951 establishments in Indonesia Category:Manufacturing companies established in 1951 Category:Conglomerate companies of Indonesia --- Adapted from the Wikipedia article [Djarum](https://en.wikipedia.org/wiki/Djarum) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Djarum?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.