# Discuba

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Record label

Discuba Parent company RCA Victor Founded 1959 (1959) Founder Jesús Humara Genre Cuban music Country of origin Cuba Location North Bergen, New Jersey

**Discuba** is a Cuban [record label](/source/Record_label) founded in 1959 by [RCA Victor](/source/RCA_Victor). It released music by several internationally successful artists such as [Beny Moré](/source/Beny_Mor%C3%A9), [Orquesta Aragón](/source/Orquesta_Arag%C3%B3n) and [La Lupe](/source/La_Lupe). Following the end of the [Cuban Revolution](/source/Cuban_Revolution) and the nationalization of the music industry by the Cuban government in 1961, Discuba relocated to [Hialeah](/source/Hialeah), [Florida](/source/Florida), as did many Cuban independent labels. Since the late 1980s the label has mostly reissued its back catalogue, and moved its headquarters to [North Bergen, New Jersey](/source/North_Bergen%2C_New_Jersey).[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed)*]

## History

[Victor](/source/Victor_Talking_Machine_Company) began its operations in Cuba in 1904 in collaboration with the Spanish-Cuban company Humara y Lastra, originally a pottery business.[1] Headquartered in Havana's Muralla Street, Humara was in charge of the manufacture, distribution and A&R of Victor's Cuban operations. For over 30 years Victor's only competition in Cuba were other major labels such as [Columbia](/source/Columbia_Records). In 1935, some of Victor's old recording equipment was purchased by the CMQ Radio Station, and in 1937 they were taken over by the new Radio Cadena Suaritos, as CMQ moved location.[1] This marked the beginning of independent recording in Cuba, although such radio material was generally not in circulation.[1] In the 1940s, with the emergence of [Panart](/source/Panart), the Cuban music industry began a shift that peaked in the late 1950s with the appearance of numerous independent record labels such as [Puchito](/source/Puchito), Kubaney and Maype.[2] Facing such competition, RCA Victor decided to create a new label to consolidate its Cuban operations. Thus Discuba was created, under the direction of Jesús Humara, and with Eliseo Valdés serving as A&R manager; both had been involved with Victor for many years.[3][4] The establishment of Discuba was part of larger strategy to strengthen RCA Victor's position in the Latin American market, which included multiple manufacturing deals in [Venezuela](/source/Venezuela), [Puerto Rico](/source/Puerto_Rico), [Colombia](/source/Colombia), [Ecuador](/source/Ecuador), [Jamaica](/source/Jamaica), and [Trinidad](/source/Trinidad_and_Tobago).[4]

On May 29, 1961, Discuba was forced to relocate to the United States following the nationalization of the Cuban record industry by [Fidel Castro](/source/Fidel_Castro)'s government and the transfer of its assets to the Imprenta Nacional de Cuba (INC).[5][6] Between 1961 and 1964, the INC was responsible for manufacturing and distributing already recorded albums by Discuba, Puchito, Panart and Gema.[5] Discuba continued its operations stateside, although its number of yearly releases dropped over the course of the 1960s. In 1963, the newly established [Real](https://en.wikipedia.org/w/index.php?title=Real_(record_label)&action=edit&redlink=1) label began issuing Discuba's LPs in Colombia.[7]

## Roster

From its inception, Discuba's roster featured several high-profile Cuban acts, such as [Beny Moré](/source/Beny_Mor%C3%A9), [Pacho Alonso](/source/Pacho_Alonso), [Orquesta Aragón](/source/Orquesta_Arag%C3%B3n) and [Felipe Dulzaide](https://en.wikipedia.org/w/index.php?title=Felipe_Dulzaide&action=edit&redlink=1)'s group.[4][6] The latter served as the backing band for [La Lupe](/source/La_Lupe)'s first recordings, released by Discuba under the title *Con el diablo en el cuerpo*.[6] Moré came into the label already as an "RCA-exclusive artist", and continued his previous success obtaining a Golden Record for his [guaracha](/source/Guaracha) "Se te cayó el tabacó" in 1961.[8]

## References

1. ^ [***a***](#cite_ref-RF1_1-0) [***b***](#cite_ref-RF1_1-1) [***c***](#cite_ref-RF1_1-2) Reyes Fortún, José (2016). [*Música cubana: La aguja en el surco*](https://books.google.com/books?id=LP8oDgAAQBAJ) (in Spanish). Havana, Cuba: Ediciones Cubanas Artex. p. 10. [ISBN](/source/ISBN_(identifier)) [9789597230892](https://en.wikipedia.org/wiki/Special:BookSources/9789597230892).

1. **[^](#cite_ref-AO_2-0)** Orejuela, Adriana (2006). *El son no se fue de Cuba* (in Spanish). Havana, Cuba: Letras Cubanas. p. 81.

1. **[^](#cite_ref-BB61_3-0)** "Victor Sets Deal to Press Disks in Cuba". *[Billboard](/source/Billboard_magazine)*. April 13, 1959. p. 15.

1. ^ [***a***](#cite_ref-Cash_4-0) [***b***](#cite_ref-Cash_4-1) [***c***](#cite_ref-Cash_4-2) "Victor Cuba Deal". *[Cashbox](/source/Cashbox_magazine)*. April 25, 1959. p. 43.

1. ^ [***a***](#cite_ref-RF2_5-0) [***b***](#cite_ref-RF2_5-1) Reyes Fortún, José (2004). *El gran tesoro de la música cubana* (in Spanish). Havana, Cuba: [EGREM](/source/EGREM). p. 43.

1. ^ [***a***](#cite_ref-Schlicke_6-0) [***b***](#cite_ref-Schlicke_6-1) [***c***](#cite_ref-Schlicke_6-2) Schlicke, Cornelius (2003). [*Tonträgerindustrie und Vermittlung von Livemusik in Kuba*](https://books.google.com/books?id=gtlb5tMKp1wC) (in German). Berlin: LIT Verlag. p. 232. [ISBN](/source/ISBN_(identifier)) [9783825802400](https://en.wikipedia.org/wiki/Special:BookSources/9783825802400).

1. **[^](#cite_ref-BB63_7-0)** Peñalver, Álvaro (June 22, 1963). "Colombia: Improvements Cost Millions". *[Billboard](/source/Billboard_magazine)*. p. 35.

1. **[^](#cite_ref-8)** Reyes Fortún (2016) p. 65.

Authority control databases MusicBrainz label

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Adapted from the Wikipedia article [Discuba](https://en.wikipedia.org/wiki/Discuba) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Discuba?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.