# Digital marketing engineer

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> Source: https://en.wikipedia.org/wiki/Digital_marketing_engineer
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> License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/)

A '''digital marketing engineer''' is a member of a marketing team who applies web technology and [digital marketing](/source/digital_marketing) platforms (such as a [website](/source/website), email system, [CMS](/source/Content_management_system), [CRM](/source/Customer_relationship_management), or other software application) for the purpose of achieving marketing business goals. It is a hybrid role involving both marketing and technology knowledge.<ref name="ref2" /> The need for digital marketing engineers arose, as a result of marketing becoming reliant on increasingly sophisticated digital technologies.<ref name="ref1" />

== Core Skills ==
A digital marketing engineer typically requires a combination of web development knowledge, including proficiency in HTML, CSS and scripting languages, alongside experitise in marketing automation platforms and data anaytics tools.<ref>{{Cite web |last=Chapman |first=Cameron |date=2019-02-01 |title=7 Tech Skills Digital Marketers Need to Know |url=https://skillcrush.com/blog/digital-marketing-skills/ |access-date=2026-04-02 |website=Skillcrush |language=en-US}}</ref> Proficiency with customer relationship management (CRM) systems such as Salesforce or HubSpot, as well as experience with automation platforms such as Marketo or Pardot, are among the key technical competencies expected in this role.<ref>{{Cite web |title=Marketing Automation Careers: Skills, Roles and Salary Trends |url=https://www.roberthalf.com/us/en/insights/hiring-help/what-does-a-marketing-automation-manager-really-do |access-date=2026-04-02 |website=Robert Half |language=en-US}}</ref>

== See also ==
* [Digital marketing](/source/Digital_marketing)
* [Demand generation](/source/Demand_generation)
* [Conversion optimization](/source/Conversion_optimization)
* [Web analytics](/source/Web_analytics)
* [Search engine optimization](/source/Search_engine_optimization)
* [Software engineer](/source/Software_engineer)

==References==
{{Reflist|refs=
<ref name="ref1">Chris Koch, Julie Schwartz. "Why You're No Longer Qualified to be a B2B Marketer", [http://www.contentmarketinginstitute.com/chief-content-officer/ ''Chief Content Officer''] magazine, April 2011, p. 10. ([http://www.nxtbook.com/nxtbooks/junta42/201104na_cco/index.php#/10/OnePage eBook article])</ref>
<ref name="ref2">Mike Moran. "Why Digital Marketing Challenges Everyone", [http://www.webpronews.com/why-digital-marketing-challenges-everyone-2011-02 ''WebProNews''], February 22, 2011.</ref>
}}
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Category:Website management
Marketing
Category:Digital marketing

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Adapted from the Wikipedia article [Digital marketing engineer](https://en.wikipedia.org/wiki/Digital_marketing_engineer) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Digital_marketing_engineer?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.