# Deseret Digital Media

> Mediated Wiki article. Canonical URL: https://mediated.wiki/source/Deseret_Digital_Media
> Markdown URL: https://mediated.wiki/source/Deseret_Digital_Media.md
> Source: https://en.wikipedia.org/wiki/Deseret_Digital_Media
> Source revision: 1356453832
> License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/)

Digital asset holding company

Deseret Digital Media, Inc. Type Private Industry New media Founded Salt Lake City, Utah, United States (September 24, 2009 (2009-09-24)) Headquarters Salt Lake City, Utah , United States Area served Utah Key people Nate Hatch (President, 2021–present) Brands KSL.com, Utah.com Number of employees 150+ Parent Deseret Management Corporation Website www.deseretdigital.com

**Deseret Digital Media, Inc.** (**DDM**) is a subsidiary company of [Deseret Management Corporation](/source/Deseret_Management_Corporation) (DMC), an American [holding company](/source/Holding_company) owned by [the Church of Jesus Christ of Latter-day Saints](/source/The_Church_of_Jesus_Christ_of_Latter-day_Saints) (LDS Church). DDM owns digital assets, primarily focused on the Utah news and classifieds site [KSL.com](https://www.ksl.com) and tourism site [Utah.com](https://www.utah.com).

The company's first CEO, [Clark Gilbert](/source/Clark_Gilbert),[1] served from DDM's founding in 2009 until 2015 when he was named president of [BYU-Idaho](/source/BYU-Idaho).[2] Gilbert later became an LDS Church [general authority](/source/General_authority) and as of 2024 continues to serve as the commissioner of the [Church Educational System](/source/Church_Educational_System).[3] Greg Peterson was DDM's president from 2016 to 2021.[4] As of 2024, the president is Nate Hatch, a former Assistant Vice President of Technology at [Brigham Young University](/source/Brigham_Young_University).[5]

The Triad Center in Salt Lake City, Utah, headquarters for Deseret Media

DDM was formed in 2009 to run the website operations of DMC. Since then, [Deseret News](/source/Deseret_News) has resumed operations of its website and DDM operates KSL.com aside from [Bonneville International](/source/Bonneville_International)'s digital assets.

## KSL.com classifieds

**KSL Classifieds** is a [classified advertisements](/source/Classified_advertising) website covering northern and southern [Utah](/source/Utah) and nearby parts of [Idaho](/source/Idaho) and [Wyoming](/source/Wyoming). It is one of the largest classifieds sites in the U.S.[6] and the only one to draw more users than [Craigslist](/source/Craigslist) within its local market.[7][8]

### History

KSL Classifieds was launched in 2000 by broadcaster [KSL TV](/source/KSL_TV) and [KSL Newsradio](/source/KSL_(radio)), despite the misgivings of KSL executives who resisted the idea of making ads free for individual users, and despite the fact it would be competing with paid classifieds in the Deseret News, which is also owned by DMC.[9][10] It claims to be the first broadcast site to offer free classified ads, and one of the first to stream content from television and radio.[11] As its launch predated Craigslist's expansion into Utah by four years,[12] it was able to use the [network effect](/source/Network_effect) to build its online presence during that time.[13]

### Controversies

Gun control activists raised concerns in 2011 that KSL Classifieds did a disservice to its community by providing a marketplace for sellers who were not [licensed dealers](/source/Federal_Firearms_License), since these sellers do not need to perform background checks on buyers.[14] A 2011 report from the office of [New York City](/source/New_York_City) mayor [Michael Bloomberg](/source/Michael_Bloomberg) found that KSL Classifieds had more gun listings than any other general-purpose online marketplace, exceeded only by online marketplaces that specialize in guns.[15] KSL Classifieds discontinued gun listings in the wake of the [Sandy Hook Elementary School shooting](/source/Sandy_Hook_Elementary_School_shooting).[16]

In 2023, KSL Classifieds announced changes to their Dogs and Cats classifieds listings to reduce fraud, irresponsible [breeders](/source/Dog_breeding) and pet sellers, and better educate users via partnerships with local Humane Societies.[17][18]

## References

1. **[^](#cite_ref-1)** [Business & Technology | Deseret News in UT cutting newsroom by nearly half | Seattle Times Newspaper](http://seattletimes.com/html/businesstechnology/2012768534_apusdeseretnewslayoffs.html)

1. **[^](#cite_ref-2)** ["Clark Gilbert named new president of BYU-Idaho"](https://web.archive.org/web/20150129053635/http://www.deseretnews.com/article/865620500/New-BYU-Idaho-president-Clark-Gilbert-to-replace-Kim-B-Clark.html?pg=all). *DeseretNews.com*. Archived from [the original](http://www.deseretnews.com/article/865620500/New-BYU-Idaho-president-Clark-Gilbert-to-replace-Kim-B-Clark.html?pg=all) on January 29, 2015. Retrieved October 28, 2015.

1. **[^](#cite_ref-3)** ["New commissioner of church education to deliver first BYU devotional on Tuesday"](https://www.deseret.com/faith/2022/2/7/22918337/new-commissioner-of-church-education-to-deliver-first-byu-devotional-on-tuesday/). *Deseret News*. December 18, 2023. Retrieved April 2, 2024.

1. **[^](#cite_ref-4)** ["About Deseret Digital Media"](https://www.deseretdigital.com/about-us). *Deseret Digital*. Retrieved April 29, 2021.

1. **[^](#cite_ref-5)** ["Deseret Management Corporation"](https://www.deseretmanagement.com/dmc-presidents/nate-hatch). *www.deseretmanagement.com*. Retrieved April 2, 2024.

1. **[^](#cite_ref-buzzfeed_6-0)** Coppins, McKay (December 19, 2012). ["Mormon Church-Owned Website Suspends Gun Sales"](https://www.buzzfeed.com/mckaycoppins/mormon-owned-website-suspends-gun-sales). *BuzzFeed*. Retrieved April 18, 2017.

1. **[^](#cite_ref-atlantic_7-0)** Zhang, Sarah (April 11, 2017). ["How a Mormon Church-Owned Site Defeated Craigslist in Utah"](https://www.theatlantic.com/technology/archive/2017/04/ksl-craigslist-classifieds/521916/). *The Atlantic*. Retrieved April 13, 2017.

1. **[^](#cite_ref-sltrib2011_8-0)** Warchol, Glen (May 27, 2011). ["Questions arise about KSL's booming online gun market"](http://www.sltrib.com/sltrib/news/51848774-78/gun-ksl-com-firearms.html.csp). *[Salt Lake Tribune](/source/Salt_Lake_Tribune)*. Retrieved April 13, 2017.

1. **[^](#cite_ref-atlantic2_9-0)** Zhang, Sarah (April 11, 2017). ["How a Mormon Church-Owned Site Defeated Craigslist in Utah"](https://www.theatlantic.com/technology/archive/2017/04/ksl-craigslist-classifieds/521916/). *The Atlantic*. Retrieved April 13, 2017.

1. **[^](#cite_ref-broadcasting_10-0)** Malone, Michael (July 27, 2008). ["New faces among SLC residents, stations"](http://www.broadcastingcable.com/article/114744-Great_Salt_Lake.php). *[Broadcasting & Cable](/source/Broadcasting_%26_Cable)*. Retrieved April 14, 2017.

1. **[^](#cite_ref-deseretdigital_11-0)** ["Deseret Digital Media | Our Network | KSL.com"](https://web.archive.org/web/20140625080723/http://deseretdigital.com/content/view/8/ksl-com). Archived from [the original](http://deseretdigital.com/content/view/8/ksl-com) on June 25, 2014. Retrieved April 13, 2017.

1. **[^](#cite_ref-12)** ["New craigslist sites added since 1995"](https://www.craigslist.org/about/expansion). *craigslist*. Retrieved April 18, 2017.

1. **[^](#cite_ref-13)** ["local classifieds"](https://www.used.forsale).

1. **[^](#cite_ref-sltrib20112_14-0)** Warchol, Glen (May 27, 2011). ["Questions arise about KSL's booming online gun market"](http://www.sltrib.com/sltrib/news/51848774-78/gun-ksl-com-firearms.html.csp). *[Salt Lake Tribune](/source/Salt_Lake_Tribune)*. Retrieved April 13, 2017.

1. **[^](#cite_ref-nyc_15-0)** ["Point, Click, Fire: an investigation of illegal online gun sales"](https://web.archive.org/web/20150704225415/http://www.nyc.gov/html/cjc/downloads/pdf/nyc_pointclickfire.pdf) (PDF). [The City of New York](/source/The_City_of_New_York). Archived from [the original](http://www.nyc.gov/html/cjc/downloads/pdf/nyc_pointclickfire.pdf) (PDF) on July 4, 2015. Retrieved April 14, 2017.

1. **[^](#cite_ref-buzzfeed2_16-0)** Coppins, McKay (December 19, 2012). ["Mormon Church-Owned Website Suspends Gun Sales"](https://www.buzzfeed.com/mckaycoppins/mormon-owned-website-suspends-gun-sales). *BuzzFeed*. Retrieved April 18, 2017.

1. **[^](#cite_ref-17)** Nov. 15, KSL Classifieds | Posted-; P.m, 2022 at 8:28. ["Why KSL Classifieds is working to fight fraud in their Pet section"](https://www.ksl.com/article/50512554/why-ksl-classifieds-is-working-to-fight-fraud-in-their-pet-section). *www.ksl.com*. Retrieved April 2, 2024.{{[cite web](https://en.wikipedia.org/wiki/Template:Cite_web)}}: CS1 maint: numeric names: authors list ([link](https://en.wikipedia.org/wiki/Category:CS1_maint:_numeric_names:_authors_list))

1. **[^](#cite_ref-18)** ["Free Pet Adoption Week - KSL Classifieds & Utah Humane Society"](https://info.classifieds.ksl.com/adopt#:~:text=Free%20Pet%20Adoption%20Week,%20May%2021-28.%20Those,at%20the%20Humane%20Society%20of%20Utah%20in). *info.classifieds.ksl.com*. Retrieved April 2, 2024.

## Further reading

- ["Deseret News, S.L. Tribune Revise Joint Operating Agreement"](http://www.fairfieldsuntimes.com/articles/2013/10/29/business/doc527007a51255e375580911.txt). Fairfield Sun-Times. October 29, 2013. Retrieved February 12, 2014.

- [Deseret News – Changing Two Media Cultures | Pew Research Center's Journalism Project](https://www.journalism.org/2013/02/11/deseret-news-changing-two-media-cultures/)

- [Sep 10, 2009 *Deseret News* article on DDMs formation](https://web.archive.org/web/20090913153622/http://www.deseretnews.com/article/705329099/KSL-splitting-from-Bonneville-new-digital-media-company-created.html)

- [Deseret Digital Media releases Deseret News high school sports mobile website](https://web.archive.org/web/20131127190929/http://www.deseretnews.com/article/865591036/Deseret-Digital-Media-releases-Deseret-News-high-school-sports-mobile-website.html?pg=all)

- [Salt Lake Chamber | Head of Deseret Digital Media, Deseret News discusses disruptive change](https://web.archive.org/web/20140222012548/http://slchamber.com/blog/head-of-deseret-digital-media-deseret-news-discusses-disruptive-change-10003303.htm)

## External links

- ["Deseret VP: How Disruption Can Drive Digital Media Companies"](http://streetfightmag.com/2013/05/28/deseret-vp-how-disruption-can-drive-digital-media-companies-big-or-small/). Street Fight.

v t e Subsidiaries of Deseret Management Corporation Real Estate Temple Square Hospitality Media Bonneville International Deseret Book Deseret Digital Media Deseret News Publishing Company Other Beneficial Financial Group

v t e The Church of Jesus Christ of Latter-day Saints History 1838 Mormon War 1890 Manifesto Anthon Transcript Brigham Young Church of Christ First Vision Good Neighbor policy Handcart companies Historic sites Joseph Smith death succession crisis LGBTQ Mormon timeline Mormon Battalion Name of the church Pioneers Relief Society Utah War Violence Sacred texts Holy Bible Book of Mormon Doctrine and Covenants Pearl of Great Price Book of Moses Book of Abraham Joseph Smith–Matthew Joseph Smith–History Articles of Faith Beliefs and practices Apostasy and restoration Calling Cosmology Adam and Eve Evolution Plan of salvation Degrees of glory Exaltation Premortal life Family Home Evening Fast Sunday For the Strength of Youth Gender "Family Proclamation" Transgender people God in Mormonism Heavenly Mother Ministering Marriage Celestial Interracial Polygamy Ordinances Baptism for the dead Marriage sealing Second anointing Temple endowment Temple garment Priesthood Race Black people Black Mormons Black temple and priesthood restrictions Curses of Cain and Ham Native Americans Pacific Islanders Slavery Revelation Reformed Egyptian Sexuality Birth control Homosexuality Sexual orientation change efforts Masturbation Soaking Spectrums of belief and practice Succession in the Presidency Suicide Tithing Word of wisdom Culture and worship Cultural depictions Especially for Youth Family Services Feminism Films List Foodways General Conference Helping Hands Humanitarian services Hymns Book Latter-day Saints Channel Liahona Missionary service Mormons Music Pageants Pioneer Day Tabernacles Tabernacle Choir Temples List Worship services Sacrament Leadership President Dallin H. Oaks list First Presidency Quorum of the Twelve Apostles Quorums of the Seventy Presiding Bishop Relief Society Sunday School Young Women Young Men Primary Demographics Membership history Statistics by country Mormon corridor Less-active Mormon Ex-Mormon LGBTQ Mormons and organizations Organization Congregational Area District Stake Ward Statistics Church Educational System BYU BYU–Idaho BYU–Hawaii BYU–Pathway Worldwide Ensign College Deseret Management Deseret Book Deseret Industries Deseret Media Temple Square Hospitality Deseret News Bonneville International Beneficial Financial FamilySearch RootsTech Philanthropies Finances Ensign Peak Advisors Perpetual Emigration Fund Perpetual Education Fund Utah Property Management AgReserves Deseret Ranches Criticism 2023 SEC case Anti-Mormonism Book of Abraham Book of Mormon Geographical setting Historical authenticity Linguistics Origin Fawn M. Brodie No Man Knows My History Christian Research Institute Ed Decker The God Makers John Dehlin Mormon Stories podcast Jeremy Runnells CES Letter Kinderhook plates Salamander letter September Six Jerald and Sandra Tanner Truth & Transparency Foundation Related Bloggernacle ComeUntoChrist.org Book of Mormon translations Joseph Smith Translation Joseph Smith Papers Dialogue FAIR organization FARMS organization I'm a Mormon campaign LGBTQ Mormon suicides Mormon fundamentalism Mormon History Association Mormon studies Mormonism and Nicene Christianity Relationship with U.S. politics LGBTQ rights Senkyoshigo Sunstone Joseph Smith Papyri Eyewitnesses Kirtland Egyptian papers Giving Machine Isaiah in the Book of Mormon Category Latter Day Saint Movement Outline

---
Adapted from the Wikipedia article [Deseret Digital Media](https://en.wikipedia.org/wiki/Deseret_Digital_Media) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Deseret_Digital_Media?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.