# Der Spiegel (website)

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German news website

Der Spiegel Type of site News website Available in German, English Headquarters Hamburg Country of origin Germany Owner Der Spiegel GmbH & Co. KG Chairperson Thomas Hass Managing director Thomas Hass Stefan Ottlitz URL spiegel.de Commercial Yes Registration Optional Launched 25 October 1994; 31 years ago (1994-10-25) Current status Active

****Der Spiegel**** (lit. 'The Mirror') is a German [news website](/source/News_website). It was established in 1994 as ***Spiegel Online*** as a content [mirror](/source/Mirror_site) of the magazine *[Der Spiegel](/source/Der_Spiegel)*. In 1995, the site began producing original stories and it introduced *Spiegel Online International* for articles translated into English in 2004. The magazine and website were editorially aligned in 2019 and *Spiegel Online* was rebranded *Der Spiegel* in January 2020.

## Company and editorial staff

Regular staff includes 150 people in the [Hamburg](/source/Hamburg) headquarters,[1] complemented by [freelancers](/source/Freelancers), and news bureaus both domestic and international. In the German capital, [Berlin](/source/Berlin), 15 correspondents cover the German federal government, political parties, corporations and artists. The [Munich](/source/Munich) and [Düsseldorf](/source/D%C3%BCsseldorf) offices have one correspondent each. There are journalists based in Washington, D.C., New York, London, Moscow, New Delhi and Istanbul. The online news staff also receives support from *Der Spiegel* magazine's network of correspondents in Germany and abroad.

## History

The old logo, in use till January 2020

The news website first went up on 25 October 1994 under the name *Spiegel Online*,[2][3][4] making it the first online presence of an established news magazine, one day before the *[Time](/source/Time_Magazine)* site. *Spiegel Online* started as a service on [CompuServe](/source/CompuServe).[5] The web domain spiegel.de was established one year later. *Spiegel Online*'s content initially consisted of hand-picked articles from the print magazine. As early as 1995, however, original content first appeared in a section called "Scanner", which was only available online. In the following year, *Spiegel Online* was relaunched and commenced featuring breaking news as well.[6]

*Spiegel Online International*, a section featuring articles translated into English, was launched in autumn 2004.[7] Wolfgang Büchner was editor-in-chief of the magazine and website from September 2013 to December 2014. Büchner's former deputies, Florian Harms and Barbara Hans, headed **Der Spiegel** after Büchner left the company. On 13 January 2015, Harms was appointed sole editor-in-chief.[8] Following his departure on 6 December 2016, Hans was promoted to editor-in-chief.[9] In 2019, its editorial office was merged with the printed *Der Spiegel*.[10] In January 2020, the website was rebranded, now using the same media brand as the printed format.[11]

## Popularity

**Der Spiegel** is among the top 30 most visited websites in Germany,[12] with record profitability.[13] It is the most frequently quoted online media product in the country as of 2014.[14]

## See also

- [List of magazines in Germany](/source/List_of_magazines_in_Germany)

## References

1. **[^](#cite_ref-1)** Spiegel-Gruppe: [*Spiegel Online*](http://www.spiegelgruppe.de/spiegelgruppe/home.nsf/Navigation/CEF3A44164AED9BBC1256F720034CBAC) [Archived](https://web.archive.org/web/20190905023208/http://www.spiegelgruppe.de/spiegelgruppe/home.nsf/Navigation/CEF3A44164AED9BBC1256F720034CBAC) 5 September 2019 at the [Wayback Machine](/source/Wayback_Machine)

1. **[^](#cite_ref-2)** ["Bereits am 25. Oktober 1994 konnte man auch den SPIEGEL im Internet finden"](http://einestages.spiegel.de/external/ShowTopicAlbumBackground/a23173/l5/l0/F.html#featuredEntry). [Archived](https://web.archive.org/web/20140223184259/http://einestages.spiegel.de/external/ShowTopicAlbumBackground/a23173/l5/l0/F.html#featuredEntry) from the original on 23 February 2014. Retrieved 31 July 2011.

1. **[^](#cite_ref-chi5_3-0)** Schäffner, Christina (2005). "Bringing a German Voice to English-speaking Readers: Spiegel International". *Language and Intercultural Communication*. **5** (2): 154–167. [doi](/source/Doi_(identifier)):[10.1080/14708470508668891](https://doi.org/10.1080%2F14708470508668891). [S2CID](/source/S2CID_(identifier)) [143954235](https://api.semanticscholar.org/CorpusID:143954235).

1. **[^](#cite_ref-anbu_4-0)** Anne Penketh; Philip Oltermann; Stephen Burgen (12 June 2014). ["European newspapers search for ways to survive digital revolution"](https://www.theguardian.com/media/2014/jun/12/european-newspapers-digital-revolution). *The Guardian*. Paris, Berlin, Barcelona. [Archived](https://web.archive.org/web/20180717212841/https://www.theguardian.com/media/2014/jun/12/european-newspapers-digital-revolution) from the original on 17 July 2018. Retrieved 7 January 2015.

1. **[^](#cite_ref-jb-so_5-0)** Bönisch, Julia. Meinungsführer oder Populärmedium? Das journalistische Profil von Spiegel Online. Berlin: Lit Verlag, 2006.

1. **[^](#cite_ref-6)** Spiegel Online: ["Aussehen von *Spiegel Online* 1996"](http://www.spiegel.de/static/spon1996/) [Archived](https://web.archive.org/web/20181126192816/http://www.spiegel.de/static/spon1996/) 26 November 2018 at the [Wayback Machine](/source/Wayback_Machine) *Spiegel*

1. **[^](#cite_ref-7)** Greenslade, Roy (15 August 2006). ["Der Spiegel's English site seeks young recruits"](https://www.theguardian.com/media/greenslade/2006/aug/15/derspiegelsenglishsiteseek). *The Guardian*. [ISSN](/source/ISSN_(identifier)) [0261-3077](https://search.worldcat.org/issn/0261-3077). [Archived](https://web.archive.org/web/20170312072806/https://www.theguardian.com/media/greenslade/2006/aug/15/derspiegelsenglishsiteseek) from the original on 12 March 2017. Retrieved 31 January 2019.

1. **[^](#cite_ref-8)** [*Florian Harms ist neuer Chefredakteur von Spiegel Online*.](http://www.spiegelgruppe.de/spiegelgruppe/home.nsf/pmweb/4DD8CDE6830E1DD8C1257DCC004914C5) [Archived](https://web.archive.org/web/20181104010043/http://www.spiegelgruppe.de/spiegelgruppe/home.nsf/pmweb/4DD8CDE6830E1DD8C1257DCC004914C5) 4 November 2018 at the [Wayback Machine](/source/Wayback_Machine) Pressemitteilung der Spiegel-Gruppe.

1. **[^](#cite_ref-9)** Huber, Joachim (6 December 2016). ["Überraschend Chefredakteurin von 'Spiegel Online'"](https://www.tagesspiegel.de/gesellschaft/medien/barbara-hans-ueberraschend-chefredakteurin-von-spiegel-online/14942754.html). *[Der Tagesspiegel](/source/Der_Tagesspiegel)* (in German). [Archived](https://web.archive.org/web/20220414140454/https://www.tagesspiegel.de/gesellschaft/medien/barbara-hans-ueberraschend-chefredakteurin-von-spiegel-online/14942754.html) from the original on 14 April 2022. Retrieved 4 July 2019.

1. **[^](#cite_ref-10)** ["Umstrukturierung beim "Spiegel": Bis alle Onliner in der Mitarbeiter KG sind, dauert es noch zehn Jahre | MEEDIA"](https://meedia.de/2019/06/19/umstrukturierung-beim-spiegel-bis-alle-online-in-der-mitarbeiter-kg-sind-dauert-es-noch-zehn-jahre/). 19 June 2019. [Archived](https://web.archive.org/web/20220412114036/https://meedia.de/2019/06/19/umstrukturierung-beim-spiegel-bis-alle-online-in-der-mitarbeiter-kg-sind-dauert-es-noch-zehn-jahre/) from the original on 12 April 2022. Retrieved 16 January 2020.

1. **[^](#cite_ref-11)** ["Umfassender Relaunch: "Spiegel Online" ist Geschichte"](https://www.dwdl.de/nachrichten/75657/umfassender_relaunch_spiegel_online_ist_geschichte/). [Archived](https://web.archive.org/web/20220412114032/https://www.dwdl.de/nachrichten/75657/umfassender_relaunch_spiegel_online_ist_geschichte/) from the original on 12 April 2022. Retrieved 16 January 2020.

1. **[^](#cite_ref-12)** [Top sites in Germany](https://www.alexa.com/topsites/countries/DE) [Archived](https://web.archive.org/web/20200706100959/https://www.alexa.com/topsites/countries/DE) 6 July 2020 at the [Wayback Machine](/source/Wayback_Machine) - Alexa Rank

1. **[^](#cite_ref-13)** medienMITTWEIDA: ["Spiegel Online ist das Maß aller Dinge"](http://medien-mittweida.de/32999/spiegel-online-ist-das-mas-aller-dinge/) [Archived](https://web.archive.org/web/20141101081557/http://medien-mittweida.de/32999/spiegel-online-ist-das-mas-aller-dinge/) 1 November 2014 at the [Wayback Machine](/source/Wayback_Machine), 10 May 2007. The article reports figures for 2006, when *Spiegel Online*'s [turnover](/source/Revenue) amounted to €15 million, yielding €2 million in earnings.

1. **[^](#cite_ref-14)** [PMG-Pressemonitor: Meistzitierte nationale Medien (Top 30)](http://www.pressemonitor.de/fileadmin/assets/pmg/Pressemitteilungen/2014-01-13_PMG_Zitate-Ranking_2013.pdf) [Archived](http://webarchive.loc.gov/all/20140117140048/http://www.pressemonitor.de/fileadmin/assets/pmg/Pressemitteilungen/2014-01-13_PMG_Zitate-Ranking_2013.pdf) 17 January 2014 at the [Library of Congress](/source/Library_of_Congress) Web Archives

## External links

- [Official website](https://www.spiegel.de/)

- [International part of the website](http://www.spiegel.de/international/)

Authority control databases International GND Other Yale LUX

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Adapted from the Wikipedia article [Der Spiegel (website)](https://en.wikipedia.org/wiki/Der_Spiegel_(website)) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Der_Spiegel_(website)?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.