# Der Bazar

> Mediated Wiki article. Canonical URL: https://mediated.wiki/source/Der_Bazar
> Markdown URL: https://mediated.wiki/source/Der_Bazar.md
> Source: https://en.wikipedia.org/wiki/Der_Bazar
> Source revision: 1241080447
> License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/)

***Der Bazar*** was a fashion magazine which was published in [Berlin](/source/Berlin), German Empire, in the period 1854–1933. Its subtitle was first *Technische Muster-Zeitung für Frauen*.[1] Then it was changed to *Illustrirte Damen-Zeitung* (*Illustrated Women's Magazine*) from 1 January 1857.[1] It is one of the earliest examples of a multilingual magazine.

## History and profile

*Der Bazar* was launched on 10 December 1854 as a biweekly magazine[1] and was based in Berlin.[2] Its publisher was owned by Louis Schäfer.[1][3] However, it was Antonie von Cosmar who suggested establishing *Der Bazar*.[1] She was a [playwright](/source/Playwright) and novelist.[1] From 1857 the magazine was redesigned, and its subtitle was modified, and the frequency was switched to weekly.[1] *Der Bazar* folded in 1933.[4]

## Content

The magazine covered fashion-related news and illustrations, as well as suggestions to retailers on methods of selling clothes to women.[5] *Der Bazar* featured illustrations of ballroom outfits as clothing advice to its readers in its first January issue every year.[5] The magazine also published articles on cosmopolitan lifestyles, home life and aesthetics.[3]

## Editions and circulation

*Der Bazar* enjoyed international readership and had editions in other languages.[3] By 1863, in addition to 105,000 copies in German annually, it sold 50,000 copies in English, 32,000 in French and 15,000 in Spanish.[1][3] The magazine also published editions in Dutch, Russian, Italian, Hungarian and Czech, and claimed to be the most widespread journal in the world with a circulation of over half a million.[1] By 1891 it was the best-selling women’s fashion and home magazine in Germany, targeting primarily middle to upper class women.[2]

*Der Bazar* had many [spin-offs](/source/Spin-off_(media)) and inspired many women's magazines.[4] A notable example was the American fashion magazine *[Harper's Bazaar](/source/Harper's_Bazaar)*, which employed some of the content of *Der Bazar* following its foundation in 1867.[1][3][6] Another magazine inspired from *Der Bazar* which republished its fashion content was *[Magyar Bazár](/source/Magyar_Baz%C3%A1r_(magazine))*, a [Hungarian](/source/Hungarian_language) fashion magazine based in [Budapest](/source/Budapest).[7] The Dutch edition of *Der Bazar* was *De Gracieuse* which was published in [Leiden](/source/Leiden) between 1862 and 1936.[4]

## References

1. Marianne Van Remoortel (2017). "Women Editors and the Rise of the Illustrated Fashion Press in the Nineteenth Century". *Nineteenth-Century Contexts*. **39** (4): 269–295. [doi:10.1080/08905495.2017.1335157](https://doi.org/10.1080/08905495.2017.1335157). [hdl:1854/LU-8518574](https://hdl.handle.net/1854/LU-8518574). [S2CID 220356178](https://api.semanticscholar.org/CorpusID:220356178)

1. Ruxandra Marcu Looft (August 2012). *Mobile Ideas and (Im)mobile Subjects: Women Writers and Women's Fashion Magazines in Nineteenth-Century Germany and Austria*. pp. 3–5. [doi:10.7936/K73J3B2V](https://doi.org/10.7936/K73J3B2V)

1. Ruxandra Looft (Winter 2017). "Unseen Political Spaces: Gender and Nationhood in the Berlin and Paris Fashion Press during the Franco-Prussian War". *Journal of European Periodical Studies*. **2** (2): 46–48. [doi:10.21825/jeps.v2i2.4812](https://doi.org/10.21825/jeps.v2i2.4812)

1. Marianne Van Remoorte (2021). "Scissors, paste, and the female editor: the making of the Dutch women's magazine De Gracieuse (1862–64)". *[Women's History Review](/source/Women's_History_Review)*. **30** (4): 555–573. [doi:10.1080/09612025.2020.1773041](https://doi.org/10.1080/09612025.2020.1773041). [hdl:1854/LU-8669739](https://hdl.handle.net/1854/LU-8669739). [S2CID 219926334](https://api.semanticscholar.org/CorpusID:219926334)

1. Philipp Jonke (2021). "Off the Rack. The Production of Fashionable Female Bodies in Early 20th Century Berlin". *Trajectories*. **14**. [doi:10.4000/trajectoires.5983](https://doi.org/10.4000/trajectoires.5983). [S2CID 237879658](https://api.semanticscholar.org/CorpusID:237879658)

1. Winifred Aldrich (2003). "The Impact of Fashion on the Cutting Practices for the Woman's Tailored Jacket 1800-1927". *[Textile History](/source/Textile_History)*. **34** (2): 167. [doi:10.1179/004049603235001580](https://doi.org/10.1179/004049603235001580). [S2CID 191468588](https://api.semanticscholar.org/CorpusID:191468588)

1. Zsolt Mészáros (2021). "The Magyar Bazár (1866–1904) and the Literary Salon Hosted by the Wohl Sisters in Budapest". *Journal of European Periodical Studies*. **6** (1). [doi:10.21825/jeps.v6i1.15630](https://doi.org/10.21825/jeps.v6i1.15630). [S2CID 237749346](https://api.semanticscholar.org/CorpusID:237749346)

---
Adapted from the Wikipedia article [Der Bazar](https://en.wikipedia.org/wiki/Der_Bazar) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Der_Bazar?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.