# Definition 6 > Mediated Wiki article. Canonical URL: https://mediated.wiki/source/Definition_6 > Markdown URL: https://mediated.wiki/source/Definition_6.md > Source: https://en.wikipedia.org/wiki/Definition_6 > Source revision: 1338458835 > License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/) {{Short description|American Digital Marketing Agency}} {{about|the Atlanta-based marketing agency|the Seattle-based game consulting company|Chris Hecker}} {{Infobox company | name = Definition 6 | logo = | caption = | type = Privately held company | genre = | fate = | predecessor = iXL (1996-2001)
Creative Bubble (2001-2011) | successor = | foundation = 1996 | founder = | defunct = | location_city = [Atlanta](/source/Atlanta) | location_country = [United States of America](/source/United_States_of_America) | location = | locations = | area_served = | key_people = [Jeffrey Katz](/source/Jeffrey_Katz_(executive)) (CEO)
[Frank Radice](/source/Frank_Radice) (Expert In Residence)
[Jason Rockman](/source/Jason_Rockman) (President)
{{Cite web|url=https://www.definition6.com/talent/jason-rockman|title=Jason Rockman}} | industry = Digital Marketing, [sound design](/source/sound_design), [Animation studio](/source/Animation_studio), [Post-production](/source/Post-production) | products = | services = | revenue = | operating_income = | net_income = | aum = | assets = | equity = | owner = | num_employees = | parent = | divisions = | subsid = | homepage = | footnotes = | intl = }} '''DEFINITION 6''' is a [digital marketing](/source/digital_marketing) agency that was founded in [Atlanta](/source/Atlanta) in 1997.{{Cite web|url=https://www.wraltechwire.com/2009/08/31/atlanta-based-definition-6-acquires-n-y-studio/|title=Atlanta-based Definition 6 acquires N.Y. studio|date=2009-08-31|website=WRAL TechWire|language=en-US|access-date=2020-04-28}} DEFINITION 6 is headquartered in [Atlanta](/source/Atlanta) and has offices in [New York City](/source/New_York_City) and [London](/source/London).{{Cite web |url=http://www.definition6.com/who-we-are/press-releases/synaptic-digital-uk-rebrands-as-definition-6.aspx |title=Definition6 |access-date=2012-11-09 |archive-url=https://web.archive.org/web/20121109225250/http://www.definition6.com/who-we-are/press-releases/synaptic-digital-uk-rebrands-as-definition-6.aspx |archive-date=2012-11-09 |url-status=dead }} The agency is backed by Navigation Capital Partners, an Atlanta-based [private equity firm](/source/private_equity_firm).{{Cite web |url=http://www.dealwatchblog.com/post/2009/07/15/DLA-Piper-and-Greenberg-lawyers-ink-15-million-dollar-private-equity-deal.aspx |title=DLA Piper, Greenberg lawyers ink $15M private equity deal |access-date=2010-11-14 |archive-url=https://web.archive.org/web/20101123083817/http://dealwatchblog.com/post/2009/07/15/DLA-Piper-and-Greenberg-lawyers-ink-15-million-dollar-private-equity-deal.aspx |archive-date=2010-11-23 |url-status=dead }} In August 2009, DEFINITION 6 acquired Creative Bubble,{{cite web|url=https://www.dmnews.com/channel-marketing/news/13062479/definition-6-acquires-creative-bubble|title=Definition 6 acquires Creative Bubble|author=|date=31 August 2009|website=DMNews.com|accessdate=28 December 2018}} a video and post-production and sound engineering company based in New York. In December 2009, DEFINITION 6 acquired Leach Communications, a strategic communications firm based in New York.{{Cite web|url=https://www.adweek.com/digital/marketing-ecommerce-agency-definition-6-acquires-leach-communications/|title = Marketing & eCommerce Agency Definition 6 Acquires Leach Communications}} In September 2012, DEFINITION 6 acquired [http://www.synapticdigital.com/ Synaptic Digital], an earned media and strategic content distributions company.Definition6.com. "Definition 6 Acquires Synaptic Digital Enhancing Content Marketing Capabilities and Distribution," 25 Sept. 2012. Web. 31 July 2013. Barry Sikes took over as CEO of DEFINITION 6 from Michael Kogon in 2013. Shortly thereafter former President and COO [Jeffrey Katz](/source/Jeffrey_Katz_(executive)) became COO in 2014. Definition 6 has worked for various global brands. {{cite web |title=Case Studies |url=https://www.definition6.com/work |website=Definition 6 |accessdate=2 July 2019}} In 2019, they became part of the Dawn portfolio of independent creative agencies. {{Cite web|url=https://www.mediapost.com/publications/article/340389/definition-6-joins-dawn-group-of-agencies.html|title = DEFINITION 6 Joins Dawn Group of Agencies}} ==Awards== *CLIO Gold Interactive Award ([CLIO Awards](/source/CLIO_Awards) May 2010){{cite web|url=https://designtaxi.com/news/31845/Coca-Cola-Happiness-Machine-Wins-Top-Honors-at-the-2010-CLIO-Awards/|title=Coca-Cola "Happiness Machine" Wins Top Honors at the 2010 CLIO Awards|date=May 29, 2010|website=designtaxi.com|accessdate=28 December 2018}} *Advertising Age Small Agency Campaign of the Year for Coca-Cola's "Happiness Machine" (July 2010){{cite web|url=https://adage.com/article/special-report-small-agency-2010/small-agency-campaign-definition-6-s-happiness-machine/145066/|title=Small Agency of the Year, Campaign of the Year: Definition 6's 'Happiness Machine'|author=|date=26 July 2010|website=adage.com|accessdate=28 December 2018}} ==Former leadership== *Jonathan Accarrino (2010-2013){{snd}}On June 24, 2010, DEFINITION 6 hired Jonathan Accarrino from [NBC Universal](/source/NBC_Universal), where he was responsible for all [social networking](/source/social_networking) promotion, training, and account voice development for on-air and online talent, franchises, and NBC Universal executives.{{Cite web|url=http://www.prnewswire.com/news-releases/nbc-digital-marketing-veteran-jonathan-accarrino-joins-definition-6-social-media-team-97067854.html|title = NBC Digital Marketing Veteran Jonathan Accarrino Joins Definition 6 Social Media Team}} *[Alfred Leach](/source/Alfred_Leach) (2009-2012){{snd}}DEFINITION 6 acquired PR firm Leach Communications in December 2009.{{cite web|url=https://www.mediabistro.com/jobs/landingpage/369607/agency-spy/|archive-url=https://web.archive.org/web/20180610073409/https://www.mediabistro.com/jobs/landingpage/369607/agency-spy/|url-status=dead|archive-date=June 10, 2018|title=Jobs in Advertising - AgencySpy|author=|date=|website=www.mediabistro.com|accessdate=28 December 2018}} == References == {{Reflist}} Category:Marketing companies of the United States --- Adapted from the Wikipedia article [Definition 6](https://en.wikipedia.org/wiki/Definition_6) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Definition_6?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.