# DWLY

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Radio station in Baguio, Philippines

Cool 97.5 Baguio Philippines Broadcast area Benguet, La Union and surrounding areas Frequency 97.5 MHz Branding Cool 97.5 Programming Languages English, Filipino Format Christian radio Ownership Owner UBC Media History First air date June 12, 1981 (1981-06-12) (as DWLY) January 1, 1997 (1997-01-01) (as Cool 97.5) Call sign meaning Lord Yeshua Technical information Licensing authority NTC Power 5 Kw Links Website cool975.weebly.com

**Cool 97.5** (DWLY 97.5 MHz) is an [FM station](/source/FM_station) owned and operated by UBC Media (Love Radio Network). Its studios and transmitter are located at #43, 1st Rd., Brgy. Quezon Hill Proper, [Baguio](/source/Baguio).[1][2][3][4]

Established in 1981, it was formerly owned Central Development Communications and carried the tagline *Your Love Radio* until 1997, when UBC Media acquired the station.

## References

1. **[^](#cite_ref-1)** ["TABLE 20.7a"](https://psa.gov.ph/sites/default/files/2011PY_Communications.pdf) (PDF), *2011 Philippine Yearbook*, [Philippine Statistics Authority](/source/Philippine_Statistics_Authority): 18–45, retrieved 2019-09-19

1. **[^](#cite_ref-2)** ["2025 NTC FM Stations"](https://ntc.gov.ph/wp-content/uploads/2025/AUTHORIZED_BROADCAST_STATIONS/FM%20June%202025.pdf) (PDF). *[ntc.gov.ph](/source/National_Telecommunications_Commission)*. Retrieved 2025-10-15.

1. **[^](#cite_ref-3)** ["CRFV Broadcasts Weekly Value Focus Live"](https://www.crfv-cpu.org/resources/crfv-broadcasts-weekly-value-focus-live). *Council for the Restoration of Filipino Values*. August 12, 2020. Retrieved November 22, 2020.

1. **[^](#cite_ref-4)** ["2018 April Mission Report"](https://www.missionsfirstlove.org/philippines-blog/2018-april-mission-report). *FirstLove Missions*. May 3, 2018. Retrieved November 22, 2020.

## External links

- [Cool 97.5 Website](https://web.archive.org/web/20241208092541/https://cool975.weebly.com/)

- [Cool 97.5 FB Page](https://www.facebook.com/cool975baguio)

v t e Radio stations in the Baguio market By AM frequency DZWT 540 DZWX 1035 DZBS 1368 By FM frequency DWIM 89.5 DWDJ 91.1 DZYS 91.9 DWRA 92.7 DZEQ 93.7 DWMB 95.1 DWBG 95.9 DWSK 96.7 DWLY 97.5 DWUB 98.7 DZWR 99.9 DZVD 100.72 DZYB 102.3 DWHB 103.9 DZBM 105.1 DZLL 107.1 Internet radio MOR On-Line Luzon Defunct/inactive call signs DWSP 612 DZEQ 999 DZRR 103.1 DZST 91.91 1Technically still active, but with new call letters and different intellectual property 2Transmitting outside Metro Baguio Philippine radio markets Metro Manila Ilocos & CAR Laoag Vigan-Bangued San Fernando-Agoo Baguio Dagupan Cagayan Valley Tuguegarao Cauayan-Santiago Bayombong Central Luzon Cabanatuan Tarlac San Fernando-Angeles Olongapo-Subic Calabarzon Western Laguna Batangas-Lipa Lucena-San Pablo Mimaropa Calapan San Jose Puerto Princesa Bicol Daet Naga-Iriga Legazpi Virac Sorsogon Masbate Western Visayas Kalibo Roxas San Jose Iloilo Negros Island Region Bacolod Northeast Negros Dumaguete Central Visayas North Cebu Cebu City Bohol Eastern Visayas Calbayog-Catarman Borongan Catbalogan Tacloban-Ormoc Maasin-Sogod Zamboanga Dipolog Pagadian Ipil-Liloy Zamboanga City Northern Mindanao Ozamiz-Oroquieta Iligan Cagayan de Oro Gingoog Malaybalay-Valencia Davao Davao Malita Mati Southern Mindanao Kidapawan Tacurong-Isulan Koronadal-Surallah General Santos Caraga Surigao City Butuan Tandag San Francisco Bislig-Trento BARMM Cotabato City-Midsayap Sulu and Tawi-Tawi

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