# Criteo > Mediated Wiki article. Canonical URL: https://mediated.wiki/source/Criteo > Markdown URL: https://mediated.wiki/source/Criteo.md > Source: https://en.wikipedia.org/wiki/Criteo > Source revision: 1345526792 > License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/) {{Short description|Online display advertisement company}} {{Infobox company | name = Criteo S.A. | logo = Criteo logo21.svg | logo_size = 250 | type = [Public](/source/Public_company) | traded_as = {{NASDAQ|CRTO}} | industry = Online Advertising | genre = | foundation = {{start date and age|2005}} | founder = | dissolved = | location = | location_city = Paris | area_served = | key_people = | products = | revenue = | operating_income = | net_income = | owner = | num_employees = 3600 (2025) | parent = | divisions = | subsid = | footnotes = | location_country = France | company_slogan = | homepage = {{URL|https://criteo.com/}} }} '''Criteo S.A.''' is an advertising company that provides online display advertisements. The company was founded and is headquartered in [Paris](/source/Paris), [France](/source/France).{{cite web|title=Criteo Labs: Opening Ceremony|url=http://www.criteo.com/us/criteolabs-opening-ceremony|work=Criteo Website|publisher=Criteo|access-date=24 January 2013|archive-url=https://web.archive.org/web/20130123032105/http://www.criteo.com/us/criteolabs-opening-ceremony|archive-date=23 January 2013|url-status=dead}} ==History== Criteo was founded in Paris, France, in 2005 by Jean-Baptiste Rudelle, Franck Le Ouay and Romain Niccoli. Criteo spent the first four years focused on{{cite web|url=https://venturebeat.com/2010/04/09/criteo-brings-its-personalized-banner-ads-to-us-launches-new-pricing-program|title=Criteo brings its personalized banner ads to US, launches new pricing program - VentureBeat - News - by Nadia Majid|work=venturebeat.com|access-date=30 March 2015}} R&D, and launched its first product in April 2008. In 2010, Criteo opened an office in [Silicon Valley](/source/Silicon_Valley).{{cite web|url=http://www.clickz.com/clickz/news/1708656/french-retargeting-company-descends-silicon-valley|title=French Retargeting Company Descends on Silicon Valley|work=ClickZ|access-date=30 March 2015}} In 2012, Criteo opened its new headquarters in Paris, France.{{cite web|title=CriteoLabs: Opening Ceremony|url=http://www.criteo.com/us/criteolabs-opening-ceremony|work=Criteo Website|publisher=Criteo|access-date=24 January 2013|archive-url=https://web.archive.org/web/20130123032105/http://www.criteo.com/us/criteolabs-opening-ceremony|archive-date=23 January 2013|url-status=dead}} On April 7, 2011, Criteo announced that it hired Greg Coleman as president.{{cite web|url=http://kara.allthingsd.com/20110407/former-yahoo-aol-huffpo-sales-dude-greg-coleman-lands-again/|title=Online Ad Exec Greg Coleman Lands at Criteo as President - Kara Swisher - News - AllThingsD|work=AllThingsD|access-date=30 March 2015}} Previously, Coleman served as president and chief revenue officer of ''[The Huffington Post](/source/The_Huffington_Post)'' and executive vice president of global sales for [Yahoo!](/source/Yahoo!).{{Cite web|url=http://ec2-34-225-151-148.compute-1.amazonaws.com/social/why-greg-coleman-bet-on-retargeting/|title=Why Greg Coleman Bet on Retargeting|date=April 7, 2011}}{{Dead link|date=December 2023 |bot=InternetArchiveBot |fix-attempted=yes }} In October 2013, the firm completed an initial public offering (IPO), raising US$251 million.{{cite news |title=Ad tech company Criteo raises $251 million by pricing upsized IPO at $31, above its upwardly revised $27-$29 range |url=https://www.nasdaq.com/articles/ad-tech-company-criteo-raises-251-million-pricing-upsized-ipo-31-above-its-upwardly |access-date=12 November 2020 |work=NASDAQ |date=29 Oct 2013}} On 1 January 2016, Rudelle became the executive chairman, while Eric Eichmann, who was the president and chief operating officer (COO), was promoted to chief executive officer.{{Cite web|title=Criteo Founder JB Rudelle Becomes Executive Chairman, Eric Eichmann Promoted to CEO|url=https://www.criteo.com/news/press-releases/2015/12/criteo-founder-jb-rudelle-becomes-executive-chairman-eric-eichmann-promoted-to-ceo/|access-date=2020-12-14|website=Criteo|language=en-US}} In June 2016, Criteo alleged Steelhouse, a rival [ad tech](/source/ad_tech) company, had falsely taken credit for user visits to retailers' web pages in a lawsuit.{{Cite web|last=O'Reilly|first=Lara|title=The nasty 'click fraud' legal dispute between ad tech companies Criteo and SteelHouse is over|url=https://www.businessinsider.com/criteo-vs-steelhouse-case-dropped-2016-11|access-date=2020-12-14|website=Business Insider}} Steelhouse countersued, alleging Criteo of false advertising and unfair competition.{{Cite web|title=What Marketers Can Learn From The Cautionary Tale Of Criteo Vs. SteelHouse|url=https://www.mediapost.com/publications/article/284237/what-marketers-can-learn-from-the-cautionary-tale.html|access-date=2020-12-14|website=www.mediapost.com|language=en}} After an injunction requested by Criteo was denied in October 2016, both parties chose to mutually dropped their lawsuits in November 2016. On 4 October 2016, Criteo acquired HookLogic, a retail exchange, ad server and attribution company focused squarely on retailers, strengthening its ecommerce serving capabilities.{{Cite web|last=Liyakasa|first=Kelly|date=2016-10-04|title=Criteo To Acquire HookLogic For $250M In Push For Full Commerce Stack|url=https://www.adexchanger.com/investment/criteo-acquire-hooklogic-250m-push-full-commerce-stack/|url-status=live|archive-url=https://web.archive.org/web/20161108153516/http://adexchanger.com/investment/criteo-acquire-hooklogic-250m-push-full-commerce-stack/ |archive-date=2016-11-08 |access-date=2020-12-14|website=AdExchanger|language=en-US}} In October 2017, Criteo appointed Mollie Spilman as COO.{{Cite news|url=https://seekingalpha.com/news/3301783-criteo-announces-new-coo|title=Criteo announces new COO|last=Betz|first=SA Editor Brandy|date=2017-10-18|work=Seeking Alpha|access-date=2017-11-16|language=en-US}} With the implementation of the Intelligent Tracking Prevention (ITP) feature from [Apple](/source/Apple_Inc.)'s [Safari 11](/source/Safari_(web_browser)) onwards in September 2017,{{Cite web|date=2017-11-04|title=macOS High Sierra: How to turn off website tracking in Safari 11|url=https://www.macworld.com/article/3208026/how-to-turn-off-website-tracking-in-safari-11.html|access-date=2020-12-14|website=Macworld|language=en}} Criteo's revenue was reduced by $25 million in 2017.{{Cite web|title=What Apple's ITP cookie-blocker did next {{!}} WARC|url=http://origin.warc.com/newsandopinion/news/what-apples-itp-cookie-blocker-did-next/43018|access-date=2020-12-14|website=origin.warc.com|language=en|archive-date=2022-10-10|archive-url=https://web.archive.org/web/20221010070043/https://origin.warc.com/newsandopinion/news/what-apples-itp-cookie-blocker-did-next/43018|url-status=dead}} However, Criteo reportedly was working on a “sustainable solution for the long-term” at the end of 2017, and had redesigned its "platform architecture" since.{{Cite web|title=Despite Apple's game-changing ITP update, Criteo's revenues have dipped just 1% year-on-year|url=https://www.thedrum.com/news/2018/08/01/despite-apple-s-game-changing-itp-update-criteos-revenues-have-dipped-just-1-year|access-date=2020-12-14|website=The Drum|language=en}} Criteo was also impacted by the perception that the [General Data Protection Regulation](/source/General_Data_Protection_Regulation) would negatively affect the company.{{Cite web|last=Andrew Birmingham|date=2018-04-25|title=Updated: Criteo CEO out, founder returns|url=https://which-50.com/criteo-ceo-out-founder-returns/|access-date=2020-12-14|website=Which-50|language=en-AU}} In April 2018, Rudelle returned as the CEO, with Eichmann being his advisor.{{Cite web|title=Criteo founder JB Rudelle back at helm in chief executive swap-out|url=https://www.thedrum.com/news/2018/04/25/criteo-founder-jb-rudelle-back-helm-chief-executive-swap-out|access-date=2020-12-14|website=The Drum|language=en}} Under Rudelle, Criteo slowly transitioned from a single product (web advertising) to a multi-product platform, which included in-app and email advertising.{{Cite web|date=2018-08-02|title=Why Criteo S.A. Dropped Today|url=https://www.foxbusiness.com/markets/why-criteo-s-a-dropped-today|access-date=2020-12-14|website=Motley Fool|language=en-US}} Criteo's revenue did not grow in 2018, and was down 1%.{{Cite web|last=Hercher|first=James|date=2019-10-30|title=Criteo Names Megan Clarken As New CEO To Lead A Turnaround Effort|url=https://www.adexchanger.com/online-advertising/criteo-names-megan-clarken-as-new-ceo-to-lead-a-turnaround-effort/|url-status=live|archive-url=https://web.archive.org/web/20200812220235/https://www.adexchanger.com/online-advertising/criteo-names-megan-clarken-as-new-ceo-to-lead-a-turnaround-effort/ |archive-date=2020-08-12 |access-date=2020-12-14|website=AdExchanger|language=en-US}} On 19 October 2019, [Megan Clarken](/source/Megan_Clarken) was appointed as the new CEO, taking over from Rudelle. Clarken would continue Criteo's transformation plan. On February 15, 2025, Michael Komasinski took over as CEO and member of the Board, replacing Megan Clarken. Previously, Komasinski was CEO of the Americas, President of Global Data & Technology, and member of the Group Executive Management team at dentsu.{{Cite web |last=Lundstrom |first=Kathryn |date=2025-01-14 |title=CCriteo Names Michael Komasinski as CEO Following Months-Long Search |url=https://www.adweek.com/commerce/criteo-names-michael-komasinski-as-ceo-following-months-long-search/ |access-date=2025-03-20 |website=AdWeek|language=en-US}} At the end of 2025, it was announced that Criteo would be moving to the United States, via Luxembourg. [Les Echos](/source/Les_Echos_(France)) referred to this as an '''exile'',' a '''symbol of the French Tech's shortcomings'''.{{Cite web |date=November 6, 2025 |title=L'exil de Criteo, symbole des failles de la French Tech |url=https://www.lesechos.fr/idees-debats/editos-analyses/lexil-de-criteo-symbole-des-failles-de-la-french-tech-2196951 |access-date=November 6, 2025 |website=Les Echos |language=fr}} ==Product== Criteo's product is a form of [display advertising](/source/display_advertising), which displays interactive [banner advertisements](/source/Web_banner), generated based on the online browsing preferences and behaviour of each customer. The solution operates on a [pay per click](/source/pay_per_click)/[cost per click](/source/Cost_Per_Click) (CPC) basis. In September 2010, Criteo debuted its self-service cost-per-click (CPC) bidding platform that lets advertisers place bids on display [https://mailchimp.com/resources/what-is-retargeting/ retargeting campaigns] and see changes and optimize campaigns in real-time.{{Cite web |url=http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=136034&nid=118810 |title=MediaPost Publications Criteo Brings AdWords-Like CPC Bidding to Display Retargeting 09/21/2010 |access-date=2010-11-15 |archive-url=https://web.archive.org/web/20101117191854/http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=136034&nid=118810 |archive-date=2010-11-17 |url-status=dead }} During 2020 Criteo launched a traffic generation product, which allows advertisers to advertise using purchase intent data, and it also introduced a self-service ad platform for its Criteo Retail Media division that allows advertisers to purchase media space on retailers’ websites.{{cite web|url=https://www.martechadvisor.com/news/ads/criteo-introduces-new-marketing-solution-for-traffic-generation-and-increasing-customer-engagement/|title=Criteo Introduces New Marketing Solution for Traffic Generation and Increasing Customer Engagement|publisher=MarTech Advisor|access-date=2021-03-26|archive-date=2021-06-13|archive-url=https://web.archive.org/web/20210613144345/https://www.martechadvisor.com/news/ads/criteo-introduces-new-marketing-solution-for-traffic-generation-and-increasing-customer-engagement/|url-status=dead}}{{cite web|url=https://www.adexchanger.com/ecommerce-2/criteo-launches-self-serve-retail-media-platform|title=Criteo Launches Self-Serve Retail Media Platform|date=27 May 2020 |publisher=Weissbrot, Alison-AdExchanger}} ==Funding== Criteo secured a total of $17 million in funding, with €3 million in a first institutional round in March 2006 coming from French private equity firm [AGF](/source/AGF_(company)) and [https://www.elaia.com/ Elaia Partners], and €9 million in a second round in January 2008 led by [Index Ventures](/source/Index_Ventures).{{cite web|url=https://techcrunch.com/2008/01/15/criteo-raises-10-million-from-index-ventures/|title=Criteo Raises $10 Million From Index Ventures|publisher=AOL|work=TechCrunch|date=15 January 2008 |access-date=30 March 2015}} In May 2010, Criteo raised a further $7 million of funding from [Bessemer Venture Partners](/source/Bessemer_Venture_Partners).{{cite web|url=https://techcrunch.com/2010/05/06/criteo-bessemer-7-million/|title=Here Comes The French Invasion: Bessemer Puts $7 Million Into Ad Retargeting Startup Criteo|publisher=AOL|work=TechCrunch|date=6 May 2010 |access-date=30 March 2015}} ==Privacy== In September 2010, Criteo began a campaign{{cite web|url=http://www.adexchanger.com/online-advertising/criteo-ceo-rudelle/|title=Criteo CEO Rudelle Responds To Recent Concerns Over Retargeting And Consumer Privacy|work=AdExchanger: News and Views on Data-Driven Digital Advertising|date=14 September 2010 |access-date=30 March 2015}} regarding the use of popular retargeting and its impact on [consumer privacy](/source/consumer_privacy). The campaign aimed to reassure consumers about [personalized retargeting](/source/personalized_retargeting) and data-driven marketing tactics. The company denies it relies on [personally identifiable information](/source/personally_identifiable_information) (PII) and doesn't track identifiable information, no data is shared with advertisers or publishers and no third-party data is used for targeting purposes. Retargeting only uses anonymous information from the merchant's site. In 2019, [Privacy International](/source/Privacy_International) filed a complaint against Criteo, citing that it wouldn't respect the European [GDPR](/source/GDPR).{{Cite web|url=http://privacyinternational.org/advocacy/2426/our-complaints-against-acxiom-criteo-equifax-experian-oracle-quantcast-tapad|title=Our complaints against Acxiom, Criteo, Equifax, Experian, Oracle, Quantcast, Tapad|website=Privacy International}} Complaints by [NOYB](/source/NOYB) were also made.{{Cite web |date=2022-08-19 |title=Criteo Faces €60m Fine for GDPR Violations in France |url=https://www.lexology.com/library/detail.aspx?g=cb604fc9-2421-446a-a4ce-fc75e6637af4 |access-date=2023-06-22 |website=Lexology |language=en}} In June 2023, the French data protection authority [National Commission on Informatics and Liberty](/source/Commission_nationale_de_l'informatique_et_des_libert%C3%A9s) pronounced a sanction of 40 million euros against Criteo, notably for failing to check that the people whose data it processes have given their consent.{{Cite web |date=2023-06-22 |title=Délibération de la formation restreinte n°SAN-2023-009 du 15 juin 2023 concernant la société CRITEO |url=https://www.legifrance.gouv.fr/cnil/id/CNILTEXT000047707063 |access-date=2023-06-22 |website=www.legifrance.gouv.fr}} ==See also== *[Ad Tracking](/source/Ad_Tracking) *[Website visitor tracking](/source/Website_visitor_tracking) == References == {{reflist}} * [https://brandequity.economictimes.indiatimes.com/news/digital/tyroo-announces-partnership-with-criteo/107085352 Tyroo announces partnership with Criteo] ==Further reading== * {{cite book|last1=Rudelle|first1=J.B.|title=They Told Me It Was Impossible: The Manifesto of the Founder of Criteo|date=2016|publisher=[Lulu Press](/source/Lulu_Press)|location=Morrisville, North Carolina|isbn=978-1-4834-5777-2}} == External links == * {{Official website}} {{DEFAULTSORT:Criteo}} Category:Online advertising Category:Marketing companies established in 2005 Category:Companies based in Paris Category:Companies listed on the Nasdaq Category:French companies established in 2005 --- Adapted from the Wikipedia article [Criteo](https://en.wikipedia.org/wiki/Criteo) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Criteo?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.