# CoverItLive

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{{Short description|Social media platform}}
'''CoveritLive''' was a [social media](/source/social_media) platform that let brands, media companies, individuals and small organizations share real, [virtual](/source/virtual_event) and [hybrid events](/source/hybrid_events) online. CoveritLive provided a "second screen" experience for televised events, or primary coverage of a sports, news or entertainment event. It also provided live social streams and social walls. It was founded by Keith McSpurren who also co-founded Salesdriver.com with Joel Silver. CoveritLive ceased its service offering effective December 31, 2018.<ref>{{Cite web|url=http://www.coveritlive.com/|title=COVERITLIVE.COM - Real-time Engagement Solution|website=www.coveritlive.com|access-date=2019-01-16}}</ref>

==Company history==
In January 2009, CoveritLive secured $1 million in a first round of funding (from seed investor Flagstone Capital and private investor Paul Kedrosky).{{cn|date=September 2023}} In August 2009, California-based [Demand Media](/source/Demand_Media) made a strategic investment and acquired a minority stake in CoveritLive; Demand Media said it would offer services to customers of its [Pluck](/source/Pluck_(company)) enterprise [social media](/source/social_media) platform, which include [Sky News](/source/Sky_News), [NPR](/source/NPR), [USA Today](/source/USA_Today) and the [NFL](/source/NFL).<ref>Hefflinger, Mark (18 August 2009), ''Digital Media Wire'' - Pluck Parent Demand Media Takes Stake in CoveritLive - {{cite web |url=http://www.dmwmedia.com/news/2009/08/18/pluck-parent-demand-media-takes-stake-coveritlive |title=Pluck Parent Demand Media Takes Stake in CoveritLive &#124; Digital Media Wire |accessdate=2010-07-14 |url-status=dead |archiveurl=https://web.archive.org/web/20090821092429/http://www.dmwmedia.com/news/2009/08/18/pluck-parent-demand-media-takes-stake-coveritlive |archivedate=2009-08-21 }}</ref> In February 2011, CoveritLive was acquired by Demand Media for an undisclosed sum.<ref>Demand Media acquires blogging tool CoverItLive - ''CNET.com'' - http://news.cnet.com/8301-13577_3-20038726-36.html</ref>

CoveritLive was used to cover events including the [May 2010 UK General Election](/source/2010_United_Kingdom_general_election), the NFL Draft,<ref>[http://www.coveritlive.com/mobile.php/option=com_mobile/task=viewaltcast/altcast_code=29340e30f8 2010 Draft coverage]. Accessed 4 October 2014.</ref> [American Idol](/source/American_Idol), the [Tour de France](/source/Tour_de_France) and other cycling events (via ''Velo News'')<ref>[http://velonews.competitor.com/live?altcast_code=a6694af4ee Velo News live page]. Accessed 4 October 2014</ref> and the [2010 FIFA World Cup](/source/2010_FIFA_World_Cup) (during which it claimed 146 million page views in 30 days).

The service crashed temporarily during 27 January 2010 due to a massive surge of interest in journalists' feeds using CoverItLive to report [Steve Jobs](/source/Steve_Jobs)' keynote at [Apple](/source/Apple_Inc.)'s launch of its [iPad](/source/iPad) device. Online publications using CoveritLive for this event included ''MacWorld'' and ''MacNN''.<ref name=Rafe>Needleman, Rafe (9 February 2010), ''CNetNews.com'', How CoverItLive failed users during iPad unveiling - http://www.zdnetasia.com/how-coveritlive-failed-users-during-ipad-unveiling-62061062.htm</ref>

==References==
{{Reflist}}

==External links==
* [http://www.coveritlive.com CoveritLive.com]

{{Demand Media}}

Category:Social media companies of the United States

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Adapted from the Wikipedia article [CoverItLive](https://en.wikipedia.org/wiki/CoverItLive) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/CoverItLive?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.