# Corteiz

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> Markdown URL: https://mediated.wiki/source/Corteiz.md
> Source: https://en.wikipedia.org/wiki/Corteiz
> Source revision: 1356072475
> License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/)

{{Use dmy dates|date=April 2026}}
{{Use British English|date=November 2025}}
{{Short description|British streetwear brand}}
{{Distinguish|Cortez (disambiguation)}}
{{Infobox brand
| name = Corteiz
| currentowner = Clint "Clint 419" Ogbenna
| country = United Kingdom
| tagline = Rules The World
| origin = United Kingdom 
| producttype = Apparel
| website = {{URL|https://www.corteiz.com/}}
| introduced = 2017
| image = 200px
| caption = Corteiz Alcatraz [logo](/source/logo) and [slogan](/source/slogan)
|markets=[Clothing](/source/Clothing), [Fashion](/source/Fashion), [Streetwear](/source/Streetwear),}}

'''Corteiz''' or '''Corteiz Rules The World''' (CRTZRTW) is a London-based streetwear brand founded in 2017 by [British-Nigerian](/source/British_Nigerians) entrepreneur Clint Ogbenna, professionally known as Clint 419.<ref>{{cite web |last1=BoF |title=Clint 419 |url=https://www.businessoffashion.com/community/people/clint |website=BoF |access-date=22 April 2024}}</ref> The brand's logo features a silhouette of [Alcatraz Island](/source/Alcatraz_Island), and its clothing often carries the tagline "Rules The World".

== History ==
[[File:Corteiz Alcatraz Joggers.jpg|thumb|206x206px|Alcatraz logo seen on a pair of [tracksuit bottoms](/source/Sweatpants)]]
Corteiz was founded in 2017, launching with a limited collection of screen-printed T-shirts and crewnecks featuring the Alcatraz logo.<ref>{{cite web |last1=NSS |title=The inevitable rise of Corteiz, the brand that is rewriting the rules of the game |url=https://www.nssmag.com/en/fashion/28928/corteiz-shorts-cargo-shop |website=NSS Magazine |access-date=20 April 2024}}</ref> The logo symbolises the brand’s core message of rebellion against convention.<ref>{{cite web |last1=Halil |first1=Tarik |title=CATCH ME IF YOU CAN: THE METEORIC RISE OF CORTEIZ |url=https://culted.com/catch-me-if-you-can-the-meteoric-rise-of-corteiz/ |access-date=16 May 2024 |website=CULTED |publisher=CULTED}}</ref> The brand has since expanded its product range to include tracksuits, footwear, and bags. Corteiz maintains an [Instagram](/source/Instagram) account and a website that is accessible only via a password released with each product drop.<ref>{{cite web |last1=Finamore |first1=Emma |title=Drapers 30 Under 30 2024: Clint Ogbenna, founder, Corteiz |url=https://www.drapersonline.com/people/30-under-30-2024/drapers-30-under-30-2024-clint-ogbenna-founder-corteiz#:~:text=The%20founder%20of%20streetwear%20label,west%20London%20bedroom%20in%202017. |website=Drapers |publisher=Drapers |access-date=16 May 2024}}</ref>

== Marketing ==
Corteiz is known for its use of [guerrilla marketing](/source/guerrilla_marketing) strategies.<ref>{{cite web |last1=Adimora |first1=Makua |title=HOW CORTEIZ IS REDEFINING STREETWEAR CULTURE IN THE UK |url=https://thenativemag.com/corteiz-streetwear-culture-in-the-uk/ |website=Native |publisher=Native Mag |access-date=25 April 2024}}</ref> In 2021, the brand launched a T-shirt in [Soho](/source/Soho), where customers could exchange their metro tickets for the limited item.<ref name=":0">{{cite web |last1=Gurmen |first1=Isil |title=Non-Conformist Fashion by Corteiz |url=https://thenextcartel.com/observatory/non-conformist-fashion-by-corteiz/ |access-date=20 April 2024 |website=The Next Cartel}}</ref>
<!-- Deleted image removed: thumb|People waving their jackets during "Da Great Bolo Exchange" -->
In 2022, the brand launched the “Da Great Bolo Exchange”. Through [Twitter](/source/Twitter) (now X), Clint invited customers to swap their jackets for the new Corteiz Bolo jacket, with the collected garments later donated to the homeless.<ref name=":1">{{cite web |last1=Hughes |first1=Stella |title='DA GREAT BOLO EXCHANGE' PROVES CORTEIZ DOES RULETHEWORLD |url=https://culted.com/catch-me-if-you-can-the-meteoric-rise-of-corteiz/ |access-date=20 April 2024 |website=culted.com |publisher=Culted}}</ref>

That same year, Corteiz held the “99p Market Stall” pop-up, selling new cargo trousers for 99 [pence](/source/Pound_sterling).<ref name=":2">{{cite web |last1=Cox |first1=Ollie |title=The Cult of Corteiz |url=https://culted.com/the-cult-of-corteiz-streetwear/ |access-date=22 April 2024 |website=Culted}}</ref> Customers were required to pay exactly 99p, with no change given. Over two thousand people attended the event.<ref name=":3">{{cite web |last1=Takanashi |first1=Lei |title=Everything About Corteiz: The UK Streetwear Brand Co-Signed by Nike, Drake, Central Cee, and More |url=https://www.complex.com/style/a/lei-takanashi/corteiz-streetwear-everything-to-know |access-date=22 April 2024 |website=COMPLEX}}</ref>

In 2024, Corteiz hosted the “Da Great Denim Exchange” in [New York](/source/New_York_City), inviting customers to trade in jeans from any brand for a pair of Corteiz denim. Only 250 pieces were available.<ref>{{cite web |last1=Woods |first1=Thomas |title=Corteiz Get Busy & Go Viral with New "GREAT DENIM EXCHANGE" |url=https://pausemag.co.uk/2024/05/corteiz-get-busy-go-viral-with-new-great-denim-exchange/ |website=PAUSE |publisher=PAUSE |access-date=16 May 2024}}</ref><ref>{{cite web |last1=Coley |first1=Jordan |title=Inside Corteiz's Frenzied Brooklyn Denim Exchange |url=https://www.gq.com/story/corteiz-brooklyn-denim-exchange-scene-report |website=GQ |publisher=GQ |access-date=16 May 2024}}</ref>

== Nike lawsuit ==
In 2021, [Nike](/source/Nike%2C_Inc.) filed a lawsuit against Corteiz and Clint, alleging that the brand’s name was too similar to the [Nike Cortez](/source/Nike_Cortez) shoe. Clint was ordered to pay £1,850.<ref>{{cite web |last1=Cheung |first1=Adam |title=The Corteiz x Nike Air Max 95 is the unlikeliest collab in recent memory |url=https://www.gq-magazine.co.uk/fashion/article/corteiz-nike-air-max-95-collab-2023 |website=GQ |access-date=9 March 2023}}</ref> In 2023, however, the two brands [collaborated](/source/Collaboration) on a shoe release.<ref>{{cite web |last1=Belle |first1=Leonie |title=NIKE X CORTEIZ – BIGGEST BRAND COLLAB OF THE YEAR? [@CRTZRTW] |url=https://guap.co/nike-x-corteiz-biggest-brand-collab-of-the-year/ |website=GUAP MAGAZINE |publisher=GUAP MAGAZINE |access-date=16 May 2024}}</ref>

== Collaborations ==
In 2023, Corteiz collaborated with Nike to release the [Nike Air Max 95](/source/Nike_Air_Max) in three colourways: Gutta Green, Pink Beam, and Aegean Storm. Each was released exclusively in London, New York, and Paris.<ref>{{cite web |last1=Cheung |first1=Adam |title=The big Corteiz x Nike Air Max 95 restock is actually happening |url=https://www.gq-magazine.co.uk/article/corteiz-nike-air-max-95-restock-2023 |website=GQ |access-date=28 May 2024}}</ref> A fourth colour, Honey Black, was released in 2025.<ref>{{Cite web |date=23 April 2025 |year=2025 |title=The Highly Anticipated Corteiz x Air Max 95 "Honey Blacks" Drops 30th April |url=https://thesolesupplier.co.uk/news/corteiz-drops-the-highly-anticipated-honey-blacks-air-max-95/ |access-date=2026-01-08 |website=thesolesupplier.co.uk}}</ref>

In 2023, Corteiz partnered with streetwear brand Supreme to launch a collection of T-shirts and hoodies.<ref>{{cite web |last1=Cheung |first1=Adam |title=The Corteiz x Supreme collab has officially landed |url=https://www.gq-magazine.co.uk/article/corteiz-supreme-2023-collection |website=GQ |access-date=21 April 2024}}</ref>

== Awards and nominations ==
Corteiz was nominated for the 2023 [Fashion Awards](/source/The_Fashion_Awards) in the “New Establishment – Menswear” category.<ref>{{cite web |last1=Ahluwalia |first1=Navi |title=HERE ARE THE BIGGEST WINNERS OF THE 2023 FASHION AWARDS |url=https://hypebae.com/2023/9/fashion-awards-2023-nominees-winners-list-corteiz-martine-rose-kiko-kostadinov-paloma-elsesser |website=hypebae |publisher=hypebae |access-date=16 May 2024}}</ref>

== Reception ==
Corteiz has been praised for its innovative marketing, denouncement of [fashion giants](/source/Monopoly) and rebellion against traditional fashion.<ref>{{Cite web |title=Corteiz: the hype |url=https://www.nssmag.com/en/fashion/28928/corteiz-shorts-cargo-shop |access-date=2025-12-05 |website=nss magazine |language=en-US}}</ref> The brand's secretive approach to drops, such as password protected websites, has since become popular amongst other streetwear brands.<ref>{{Cite web |last=Chitrakorn |first=Kati |date=2022-01-31 |title=Why Everyone’s Talking About Corteiz |url=https://www.vogue.com/article/corteiz-clint-and-the-future-of-streetwear |access-date=2025-12-05 |website=Vogue |language=en-US}}</ref>

== References ==
{{Reflist}}

Category:Clothing brands of the United Kingdom
Category:British clothing
Category:Clothing retailers of England
Category:Clothing companies based in London
Category:Clothing companies established in 2017
Category:2017 establishments in England

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Adapted from the Wikipedia article [Corteiz](https://en.wikipedia.org/wiki/Corteiz) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Corteiz?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.