# Coogi > Mediated Wiki article. Canonical URL: https://mediated.wiki/source/Coogi > Markdown URL: https://mediated.wiki/source/Coogi.md > Source: https://en.wikipedia.org/wiki/Coogi > Source revision: 1322460144 > License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/) {{Short description|Australian fashion brand}} {{more citations needed|date=September 2014}} {{Use dmy dates|date=April 2014}} {{Infobox company | name = Coogi | logo = COOAUS.jpg | type = [Private](/source/Private_company) | foundation = 1969 in [Toorak, Victoria](/source/Toorak%2C_Victoria), [Australia](/source/Australia) | founder = Jacky Taranto | location = [New York, NY](/source/New_York%2C_NY) | key_people = Norman Weisfeld, Bruce Weisfeld, Jimmy Khezri | industry = [Consumer Goods](/source/Consumer_Goods) | products = [Luxury goods](/source/Luxury_goods) | homepage = http://www.coogi.com }} thumbnail|The back of a Coogi cardigan '''Coogi''' is an Australian [fashion](/source/fashion) brand known for colorful knitwear.{{cite news |first= Jenny |last= Bailey | author-link = Jenny Bailey |title= Coogi Coogi coup |url= http://www.theage.com.au/articles/2003/10/20/1066631351949.html |work= [The Age](/source/The_Age) |date=21 October 2003 |accessdate=31 December 2008 | location=Melbourne}} Founded in 1969 as "'''Cuggi'''" in [Toorak](/source/Toorak%2C_Victoria), [Australia](/source/Australia), the label was renamed in 1987. In addition to clothing, the company's 1992 international [trademark](/source/trademark) filing registered the brand for [cosmetics](/source/cosmetics) and toiletries, [leather](/source/leather) goods, furniture, [textile](/source/textile)s, and toys. ==History== {{unreferenced section|date=September 2014}} Founded in 1969 as "Cuggi" in [Toorak](/source/Toorak%2C_Victoria), Melbourne, Australia,{{Cite web |date=2023-04-18 |title=Rumors of a Supreme x COOGI Collaboration Surface |url=https://hypebeast.com/2023/4/supreme-coogi-spring-2023-collaboration-rumor-info |access-date=2023-04-25 |website=Hypebeast}} the label was renamed in 1987 to sound more like an [indigenous Australian](/source/indigenous_Australian) name. The label was purchased in 2002 by Coogi Partners LLC, a [joint venture](/source/joint_venture) in [New York City](/source/New_York_City); the brand subsequently grew from its core sweater line to a full apparel line, featuring patterns and designs reflective of the signature sweaters. The line expanded to women and children, including T-shirts, [jeans](/source/jeans), dress shirts, dresses, sweatshirts and matching sweat pants, footwear, handbags, outerwear, bathing suits, and underwear. ==Relaunch== Coogi relaunched in 2014 with a focus on the authentic sweater for men, introducing new products and color treatments.{{cite news |title=Coogi Is Making A Comeback, Are You Ready To Start Rocking The Colorful Sweaters Again? |url=http://www.huffingtonpost.com/2014/04/07/coogi-comeback-photos_n_5104705.html |work= [Huffington Post](/source/Huffington_Post) |date= 7 April 2014 |accessdate=7 April 2014 }} According to ''The New York Times'', the label is experiencing a resurgence.{{cite news |title=Nineties Nostalgia Propels Coogi Brand Resurgence. |url=https://www.nytimes.com/2014/04/06/fashion/raps-nineties-nostalgia-propels-coogi-brand-resurgence.html?ref=fashion&_r=0 |work= [The New York Times](/source/The_New_York_Times) |date= 4 April 2014 |accessdate=4 April 2014 }} Fashion brands such as [Rag & Bone](/source/Rag_%26_Bone), Pigalle, Burton and [Supreme](/source/Supreme_(brand)) have been paying homage to Coogi.{{cite news |first= Booth |last= Moore |title= New York Fashion Week: Rag and Bone's blue-collar chic|url= http://www.latimes.com/fashion/alltherage/la-ar-rag-and-bone-nyfw2014-20140208,0,7820527.story#ixzz2yOhMTFbq |work=[Los Angeles Times](/source/Los_Angeles_Times) |date=8 February 2014 |accessdate=8 February 2014 | location=Los Angeles}}{{cite news |first= Marissa |last= Muller |title= Rag & Bone Brings The Iconic Coogi Sweater To Fall 2014 |url= http://m.mtv.com/blogs/style_post.rbml?id=2014/02/11/rag-bone-coogi-sweater/ |work= [MTV News](/source/MTV_News) |date= 11 February 2014 |accessdate= 11 February 2014 |location= New York |archive-url= https://web.archive.org/web/20140413123550/http://m.mtv.com/blogs/style_post.rbml?id=2014%2F02%2F11%2Frag-bone-coogi-sweater%2F |archive-date= 13 April 2014 |url-status= dead}}{{cite news |first= Lisa |last= Marsh |title= Fashion Week day 2: Slacks hit their stride at Jason Wu, Carmen Marc Valvo and Peter Som|url= http://www.nydailynews.com/life-style/fashion/fashion-week-unveils-trousers-worth-panting-article-1.1606536#ixzz2yOjXRlMV |work= [NY Daily News](/source/NY_Daily_News) |date=8 February 2014 |accessdate=8 February 2014 | location=New York}}{{cite news |first= Maya |last= Singer |title= Rag & Bone|url= http://www.style.com/fashionshows/review/F2014RTW-RBONE/ |work= [Style.com](/source/Style.com) |date=7 February 2014 |accessdate=7 February 2014 | location=New York}}{{cite news |first= Deidre |last= Dyer |title= Rag & Bone Made Coogi-Inspired Knits for Fall '14 |url= http://www.thefader.com/2014/02/08/rag-bone-made-coogi-inspired-knits-for-fall-14/#ixzz2yOlN9Net |work= [The Fader](/source/The_Fader) |date=8 February 2014 |accessdate=8 February 2014 | location=New York}}{{cite news |first= Chioma |last= Nnadi |title= Rag & Bone |url= http://www.vogue.com/fashion-week/fall-2014/rag-bone/review/ |work= [Vogue](/source/Vogue_(magazine)) |date= 7 February 2014 |accessdate= 7 February 2014 |location= New York |archive-url= https://web.archive.org/web/20140214081604/http://www.vogue.com/fashion-week/fall-2014/rag-bone/review/ |archive-date= 14 February 2014 |url-status= dead}}{{cite news |first= Georgia |last= May |title= Rag & Bone RTW Fall 2014|url= http://www.wwd.com/runway/fall-ready-to-wear-2014/review/rag-bone |work= [WWD](/source/Women's_Wear_Daily) |date=7 February 2014 |accessdate=7 February 2014 | location=New York}}{{cite news |first= Kenya |last= Hunt |title= Cosby, Coogi and Fonzie: Rag & Bone |url= http://www.metro.us/newyork/lifestyle/style/2014/02/08/cosby-coogi-and-fonzie-rag-bone/ |work= Metro |date= 8 February 2014 |accessdate= 8 February 2014 |location= New York |archive-url= https://web.archive.org/web/20140401030249/http://www.metro.us/newyork/lifestyle/style/2014/02/08/cosby-coogi-and-fonzie-rag-bone/ |archive-date= 1 April 2014 |url-status= dead }} ==In popular culture== The brand is first mentioned by [The Notorious B.I.G.](/source/The_Notorious_B.I.G.) in the song "Big Poppa" and subsequently "[One More Chance](/source/One_More_Chance_(The_Notorious_B.I.G._song)) / Stay With Me (Remix)". "Heart throb never, black and ugly as ever, however, I stay Coogi down to the socks, rings and watch filled with rocks". The rapper also mentions the brand in the 1997 song ["Hypnotize"](/source/Hypnotize_(The_Notorious_B.I.G._song)) in which he raps: "Every cutie with a booty bought a Coogi,” kicking off a new trend and causing clothing articles to fly off the shelves with consumers rushing to make a purchase. The brand is then mentioned in the lyrics of the 2005 [Kanye West](/source/Kanye_West) song "[Gone](/source/Gone_(Kanye_West_song))," in which he raps: "You sweat her and I ain't talkin 'bout a Coogi,"{{cite web|author1=Genius|title=Kanye West - Gone Lyrics|url=https://genius.com/Kanye-west-gone-lyrics|website=Genius|publisher=Genius|accessdate=29 January 2016|date=29 January 2016}} as well as in his 2010 song "[Devil in a New Dress](/source/Devil_in_a_New_Dress)," where [Rick Ross](/source/Rick_Ross) raps: "Still a real nigga, red Coogi sweater, dice-roller."{{Citation|title=Kanye West (Ft. Rick Ross) – Devil in a New Dress|url=https://genius.com/Kanye-west-devil-in-a-new-dress-lyrics|language=en|access-date=2020-08-05}} Ross mentions the brand again on his "''Santorini Greece''" song:"Fresher than Groovey Lew at a Coogi shoot".{{Citation |title=Rick Ross – Santorini Greece |url=https://genius.com/Rick-ross-santorini-greece-lyrics |access-date=2025-05-23}}[Kanye West](/source/Kanye_West) also goes on to mention the brand in his lyrics of the 2017 song "Feel Me" with [G.O.O.D Music](/source/GOOD_Music) counterpart [Tyga](/source/Tyga): "Coogi, Coogi, Coogi, Coogi on, feels like I'm in the movie holmes, texted my consigliere, tell the maid leave the jacuzzi on."{{cite web|url=https://genius.com/Tyga-feel-me-lyrics|title=Feel Me|last=West|first=Kanye|date=|website=Genius.com|archive-url=|archive-date=|accessdate=22 March 2017}} The brand is mentioned in the lyrics of the [Hilltop Hoods](/source/Hilltop_Hoods) song "Cosby Sweater," in which MC [Suffa](/source/Suffa) raps: "When I'm dressed like Theo's Dad, In a Coogi listening to Kool G Rap."{{cite web|author1=Alinda|title=Hilltop Hoods - Cosby Sweater Lyrics|url=http://artists.letssingit.com/hilltop-hoods-lyrics-cosby-sweater-4swbs3v#axzz3DTEaPSbS|website=LetsSingIt|publisher=LetsSingIt|accessdate=16 September 2014|date=26 August 2014}} The song makes reference to the aforementioned Notorious B.I.G., who was famously photographed wearing a Coogi sweater. The Australian musician explained in an August 2014 interview that he owns a collection of Coogi sweaters.{{cite news|author1=Kathy McCabe|title=MC Pressure details son's cancer battle on Hilltop Hoods' Walking Under Stars — and it will make you cry|url=http://www.news.com.au/entertainment/music/mc-pressure-details-sons-cancer-battle-on-hilltop-hoods-walking-under-stars-and-it-will-make-you-cry/story-e6frfn09-1227015493244|accessdate=16 September 2014|work=News.com.au|date=6 August 2014|archive-date=16 September 2014|archive-url=https://web.archive.org/web/20140916153700/http://www.news.com.au/entertainment/music/mc-pressure-details-sons-cancer-battle-on-hilltop-hoods-walking-under-stars-and-it-will-make-you-cry/story-e6frfn09-1227015493244|url-status=dead}} The brand is mentioned in the lyrics of the 2013 [ASAP Ferg](/source/ASAP_Ferg) song "Work (Remix)" in which he raps: "Coogi down to the socks, like I'm Biggie Poppa", in reference to [The Notorious B.I.G.](/source/The_Notorious_B.I.G.) being known for wearing Coogi. In 2014, Christian hip-hop duo Social Club released the song "Coogi Sweater" in their album ''Misfits 2''. The brand is mistakenly called the "[Cosby sweater](/source/Cosby_sweater)" though Bill Cosby never wore Coogi sweaters. ''[The Cosby Show](/source/The_Cosby_Show)'' costume designer, Sarah Lemire, said of Coogi: "My sweaters were busy to a certain point, but it wasn't to that extreme… I still can't stand those."{{cite news |first= Hunter |last= Oatman-Stanford |title= The Truth About Cosby Sweaters |url= http://www.collectorsweekly.com/articles/the-truth-about-cosby-sweaters/ |work= [Collectors Weekly](/source/Collectors_Weekly) |date=11 February 2013 |accessdate=11 February 2013 | location=San Francisco}} The brand was mentioned in season 2, episode 3 of Australian comedy series [''Kath and Kim''](/source/Kath_%26_Kim) titled "The Moon", where Kath and Kel purchase matching Coogis at [Tullamarine Airport](/source/Melbourne_Airport) after their flights are grounded while travelling for their honeymoon. In the TV series ''[Malcolm in the Middle](/source/Malcolm_in_the_Middle)'' episode "No Motorbike" (Season 6, Episode 16), in the beginning when Hal swore to Francis that on his 21st birthday he would take him for a ride on a motorbike, [Bryan Cranston](/source/Bryan_Cranston) was also seen wearing a Coogi sweater.{{Citation needed|date=May 2024}} The brand is mentioned in the song "Still Fly" by the group [Big Tymers](/source/Big_Tymers) in which [Birdman](/source/Birdman_(rapper)) raps "Burberry's cool, Coogi sweater (Sweater) Twenty inches, pop my feather The Birdman daddy, I fly in any weather." ==References== {{Commons category}} {{Reflist}} Category:Australian companies established in 1969 Category:Clothing brands of Australia Category:Clothing companies established in 1969 Category:Retail companies established in 1969 Category:1969 establishments in Australia Category:Luxury brands --- Adapted from the Wikipedia article [Coogi](https://en.wikipedia.org/wiki/Coogi) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Coogi?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.