# Content house

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A **content house**, or also known as a **collab house**, **creator house**, **content collective** or **influencer group**,[1] is a residential property which is most commonly used by [internet celebrities](/source/Internet_celebrity), [social media influencers](/source/Influencer) or content creators in order to provide a focus on creating content for [social media](/source/Social_media) platforms, such as [YouTube](/source/YouTube), [TikTok](/source/TikTok), and [Instagram](/source/Instagram).

Content houses are intended to provide a fertile ground for influencers to help provide content for their viewers, in addition to helping grow their profile and brand through collaborations with other members of the house.[2] They are most associated with the users of [TikTok](/source/TikTok), a [video-sharing](/source/Online_video_platform) [social networking service](/source/Social_networking_service); and have been referred to as "TikTok houses".[3]

## History

An early example of a content house was first seen in the 1999 [reality television](/source/Reality_television) show *[Big Brother](/source/Big_Brother_(Dutch_TV_series))*, and the [franchise](/source/Big_Brother_(franchise)) that the show inspired.[4] Contestants lived together in a home specifically designed to be isolated from the outside world, and the drama of the series derived from the interactions between its "housemates".[5][6] The first social media content houses were created in 2012, with some of the earliest formed by YouTuber [Connor Franta](/source/Connor_Franta) for the YouTube channel *Our Second Life*[7] and The Creature House.[8] Notable content houses include the former Team 10 house inhabited by [Jake Paul](/source/Jake_Paul),[9][10] the [FaZe](/source/FaZe_Clan) House,[11] the [Hype House](/source/The_Hype_House),[12] the [Sway House](/source/Sway_House).[13]

The origins of collab houses date back to 2014 when the members of Our Second Life lived and created content in their 02L Mansion. In 2015 popular users of [Vine](/source/Vine_(service)) occupied an apartment at 1600 Vine Street in Los Angeles.[14]

The proximity of fellow content creators and the availability of emotional support from their peers have contributed to the popularity of collab houses.[14] It is essential that a collab house has lots of natural light and privacy from fans and neighbors.[14]

*[Harper's Magazine](/source/Harper's_Magazine)*, described collab houses as "grotesquely lavish abodes where teens and early twenty somethings live and work together, trying to achieve viral fame on a variety of media platforms" and attributed their rise in popularity to the [COVID-19 pandemic](/source/COVID-19_pandemic) when they "began to proliferate in impressive if not mind-boggling numbers, to the point where it became difficult for a casual observer even to keep track of them".[3] The reporter stayed at the Clubhouse For the Boys in Los Angeles and felt that the management of the clubhouse "actually care[d] very little about the long-term fates of these kids. After all, there's a fungible supply of well-complected youngsters constantly streaming into Los Angeles. Only a very small percentage of these kids will actually make it in the industry; the rest of them, Amir [Ben-Yohanan] tells me, will eventually just "cycle through".[3]

The Clubhouse For the Boys in Los Angeles was based in a 7,000 sq ft (650 m2) house valued at $8 million.[3] The occupants of the house were expected to post three to five videos a week to social media accounts linked to the Clubhouse in exchange for free room and board.[3] The house was owned by external investors who took up to 20% of the earnings of the occupants.[3]

The house had House Rules listed on a whiteboard, which included exhortations to refrain from drinking alcohol between Sunday and Thursday and to "finish brand deliverables before inviting guests".[3]

The popularity of collab houses arose at the same time as the burgeoning [COVID-19 pandemic in the United States](/source/COVID-19_pandemic_in_the_United_States). The reporter felt that several articles in *[The New York Times](/source/The_New_York_Times)* about the collab houses had characterized their residents as "incorrigible [Dionysians](/source/Dionysus)" as a result of the disparity between their lifestyle and the demands of the public health emergency.[3]

A January 2020 article in *[The New York Times](/source/The_New_York_Times)* described Los Angeles as "home to a land rush" of collab houses. Hype House, a collective of content creators was set in a 'Spanish-style mansion perched at the top of a hill on a gated street' with a 'a palatial backyard, a pool and enormous kitchen, dining and living quarters' and was home to four members of the group.[14]

Hype House was formed in December 2019, TikTok videos tagged #hypehouse had accrued 100 million views by January 2020.[14]

On 22 April 2021, [Netflix](/source/Netflix) announced that it was in production of a reality television series entitled *[Hype House](/source/Hype_House_(TV_series))*, which is set at the content house of the same name. *Hype House* is set to star various content creators such as [Nikita Dragun](/source/Nikita_Dragun), [Lil Huddy](/source/Lil_Huddy) (also known as Chase Hudson[15]), and [Thomas Petrou](/source/Thomas_Petrou).[16] Reception to the announcement on social media was mostly negative, with some Netflix subscribers threatening to cancel their subscriptions if the series was aired.[17]

## List of content houses

- [Bop House](/source/Bop_House)[18]
- Byte House[3]
- Clubhouse BH[3]
- Clubhouse Beverly Hills[3]
- Clubhouse FTB[3]
- Clubhouse For the Boys[3]
- Drip House[3]
- Myth Crib[19]
- FaZe House[3]
- [Fenty Beauty](/source/Fenty_Beauty) House[20]
- Girls in the Valley[3]
- House of Collab[21]
- [Hype House](/source/The_Hype_House)[14]
- Not a Content House[14]
- [Sway House](/source/Sway_House)[14]

### YouTuber mansions

- The Vlog Squad house in Studio City[14]
- [Jake Paul](/source/Jake_Paul)'s Team 10 in West Hollywood and Calabasas[14]
- The Clout House in the Hollywood Hills[14]

## References

1. Lorenz, Taylor (21 May 2020). ["Delayed Moves, Poolside Videos and Postmates Spon: The State of TikTok Collab Houses"](https://www.nytimes.com/2020/05/21/style/tiktok-collab-houses-quarantine-coronavirus.html). *The New York Times*. Retrieved 3 December 2020.

1. Singh, Katherine. ["What Is a Content House and Does Every TikTok Star Live in One? - Flare"](https://web.archive.org/web/20201117161032/https://www.flare.com/celebrity/what-is-a-content-house-tiktok/). *www.flare.com*. St. Joseph Communications. Archived from [the original](https://www.flare.com/celebrity/what-is-a-content-house-tiktok/) on November 17, 2020. Retrieved 3 December 2020.

1. Barrett Swanson. ["The Anxiety of Influencers"](https://harpers.org/archive/2021/06/tiktok-house-collab-house-the-anxiety-of-influencers). *[Harper's Magazine](/source/Harper's_Magazine)*. Retrieved 26 May 2021.

1. [""Big Brother" flopping in the ratings"](https://www.salon.com/2000/07/11/big_brother_2/). *Salon*. 2000-07-11. Retrieved 2021-09-07.

1. Carter, Bill (2001-07-11). ["'Big Brother' Ejects Contestant Who Held a Knife to a Woman"](https://www.nytimes.com/2001/07/11/business/media/big-brother-ejects-contestant-who-held-a-knife-to-a-woman.html). *The New York Times*. [ISSN 0362-4331](https://www.worldcat.org/issn/0362-4331). Retrieved 2021-09-07.

1. ["Another *Big Brother* housemate has a rap sheet"](https://ew.com/article/2002/07/23/another-big-brother-housemate-has-rap-sheet/). *EW.com*. Retrieved 2021-09-07.

1. Amore, Samson (16 November 2020). ["No, Jake Paul Definitely Didn't Create the Content House"](https://www.thewrap.com/no-jake-paul-definitely-didnt-create-the-content-house/). *TheWrap*. The Wrap News, Inc. Retrieved 3 December 2020.

1. ["The Creature House Tour"](https://www.youtube.com/watch?v=-uohAgj3e6I). *[YouTube](/source/YouTube)*. February 2, 2012.

1. Dodgson, Lindsay. ["Jake Paul is selling his Team 10 mansion, saying goodbye to the 'problem-child era'"](https://www.insider.com/jake-paul-selling-team-10-mansion-2020-12). *Insider*. Retrieved 2021-09-07.

1. Lorenz, Taylor (2021-04-22). ["Jake Paul Promised Them Fame. Was It Worth the Price?"](https://www.nytimes.com/2021/04/22/style/jake-paul-team-10.html). *The New York Times*. [ISSN 0362-4331](https://www.worldcat.org/issn/0362-4331). Retrieved 2021-09-07.

1. Webb, Kevin. ["The story behind gaming giant FaZe Clan's new mansion in LA, which costs $80,000 per month and was once rented by Justin Bieber"](https://www.businessinsider.com/faze-clan-collab-house-mansion-los-angeles-rent-details-history-2020-4). *Business Insider*. Axel Springer SE. Retrieved 3 December 2020.

1. Lorenz, Taylor (3 January 2020). ["Hype House and the Los Angeles TikTok Mansion Gold Rush"](https://www.nytimes.com/2020/01/03/style/hype-house-los-angeles-tik-tok.html). *The New York Times*. Retrieved 3 December 2020.

1. Leggate, James (11 June 2020). ["TikTok 'content houses' take over luxurious LA mansions. Look inside"](https://www.foxbusiness.com/lifestyle/tiktok-content-houses-take-over-beautiful-la-mansions). *FOX Business*. Fox News Media. Retrieved 3 December 2020.

1. Taylor Lorenz (3 January 2020). ["Hype House and the Los Angeles Tik Tok Mansion Gold Rush"](https://www.nytimes.com/2020/01/03/style/hype-house-los-angeles-tik-tok.html). *[The New York Times](/source/The_New_York_Times)*. Retrieved 26 May 2021.

1. Uy, Megan (2020-04-14). ["Lil Huddy Has a Whole Social Media Empire and the Dude Is Just 17 Years Old"](https://www.cosmopolitan.com/entertainment/celebs/a31020831/who-is-lil-huddy-age-tiktok/). *Cosmopolitan*. Retrieved 2021-09-06.

1. White, Peter (22 April 2021). ["Hype House Reality Series Lands At Netflix"](https://deadline.com/2021/04/hype-house-reality-series-netflix-1234739603/). *Deadline*. Penske Media Corporation. Retrieved 6 September 2021.

1. Heisler, Yoni (2021-04-26). ["Angry subscribers are canceling Netflix over a new show that was just announced"](https://bgr.com/entertainment/netflix-hype-house-show-angry-cancel-subscription/). *BGR*. Retrieved 2021-09-06.

1. Phillippi, Kyle (2025-02-10). ["The Bop House Is an OnlyFans Paradise That Pulls Millions Per Month"](https://www.vice.com/en/article/the-bop-house-is-an-onlyfans-paradise-that-pulls-millions-per-month/). *VICE*. Retrieved 2025-03-25.

1. Chappell, Aidan. ["What is Myth Crib?"](https://www.mythcrib.com). *Myth Crib*. Retrieved 21 February 2024.

1. Tietjen, Alexa (2020-03-13). ["The Thread: Beauty Flocks to TikTok"](https://wwd.com/beauty-industry-news/beauty-features/beauty-tiktok-fenty-beauty-tiktok-house-1203536603/). *WWD*. Retrieved 2023-10-07.

1. Reyes, Mika (2023-08-24). ["Guess What? We Also Have Influencer Houses in the Philippines"](https://mega-onemega.com/guess-what-we-also-have-influencer-houses-in-the-philippines/). *MEGA*. Retrieved 2023-09-16.

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Adapted from the Wikipedia article [Content house](https://en.wikipedia.org/wiki/Content_house) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Content_house?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.