# Complementors

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'''Complementors''' are businesses that directly sell a product (or products) or service (or services) that complement the product or service of another company by adding value to mutual customers; for example, [Intel](/source/Intel) and [Microsoft](/source/Microsoft) ([Pentium](/source/Pentium_(brand)) processors and [Windows](/source/Microsoft_Windows)), or Microsoft and [McAfee](/source/McAfee) (Microsoft Windows & McAfee anti-virus).

Complementors are sometimes called "The Sixth Force" (from [Porter's Five Forces](/source/Porter_five_forces_analysis) model), a term which was coined by [Adam Brandenburger](/source/Adam_Brandenburger).

==See also==
* [Porter's five forces analysis](/source/Porter's_five_forces_analysis)

==References==
* Brandenburger and Nalebuff, ''Architecture Wins'', 1998
* Brandenburger and Nalebuff, ''The Value Chain'', 1998
* Nalebuff and Brandenburger, ''[Co-opetition](/source/Coopetition_(book))'', 1995

Category:Strategic management

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Adapted from the Wikipedia article [Complementors](https://en.wikipedia.org/wiki/Complementors) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Complementors?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.