# Compete.com
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> Source: https://en.wikipedia.org/wiki/Compete.com
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{{Short description|Defunct American website}}
{{Use mdy dates|date=November 2023}} {{Use American English|date=November 2023}}
{{Infobox website
| logo = Compete.com logo.png
| logo_size = 250px
| location = [Boston, Massachusetts](/source/Boston%2C_Massachusetts)
United States
| founder = Bill Gross, Lars Perkins, [David Cancel](/source/David_Cancel)
| industry = Online Competitive Intelligence (Web Analytics/Market Research)
| products = Compete Site Analytics (free), Compete PRO Intro, Compete PRO Standard, Compete PRO Advanced
| services = Site Profile, Search Analytics, Incoming and Outgoing Traffic, Ranked Lists, Category Profile, Compete Blog
| owner = [TNS](/source/Taylor_Nelson_Sofres) ([WPP](/source/WPP_Group))
| url = {{URL|http://www.compete.com/}}
| language = English
| company_type = Subsidiary
| foundation = {{start date and age|2000}}
| area_served = U.S. Internet Users
| website_type = [Web traffic](/source/Web_traffic) and ranking
| current_status = Site shut down
}}
'''Compete.com''' was a [web traffic](/source/web_traffic) analysis service. The company was founded in 2000, and ceased operations in December 2016.
==Services==
Compete.com provided two categories of information:
*Site Analytics, a free service, where the user can enter any domain name and receive unique visitors and Compete Rank for the entered site.
*Search Analytics, a paid service that shows the user which keywords are sending traffic to the user's website and its competitors.[{{usurped|1=[https://web.archive.org/web/20130127140254/http://web.analyticsblog.ca/2010/03/web-page-rank-from-google-alexa-quantcast-and-compete-com McGill University CMIS 530 Web Analytics Blog Web Analytics blog]}}]
{{quote|Compete's panel measures U.S., but not international users. Compete has worked diligently to develop what it believes is the largest and most diverse panel of online consumers in the United States.[{{cite web|last=Granville |first=Vincent |url=http://www.analyticbridge.com/profiles/blogs/one-million-web-sites-scored-by-compete-com-how-does-compete-elim |title=analyticbridge.com |publisher=analyticbridge.com |date=2012-02-09 |accessdate=2013-05-01}}]}}
==Compete Toolbar==
The Compete Toolbar allowed users to view the Compete Trust Scores and the US Internet ranks of websites they visit. This was done by sending the [URL](/source/Uniform_Resource_Locator)s that users visit to Compete.com. Compete.com then sent back the trust scores and internet ranks from its [database](/source/database) to the users.
Additionally, users of the Compete Toolbar had the option of participating in '''Community Share.''' By participating in Community Share, users were assigned a user number, and that number will be submitted along with the URLs of the websites that these users visit. This information was used to roughly determine how many users visit each website.
Although no [personally identifiable information](/source/personally_identifiable_information) was submitted to Compete.com,[[http://www.compete.com/help What can we help you with?] {{webarchive|url=https://web.archive.org/web/20080502225114/http://www.compete.com/help/#tlbr |date=2008-05-02 }} compete.com] the server received the originating [IP address](/source/IP_address).
==History==
Compete.com was launched in 2000 by [Bill Gross](/source/Bill_T._Gross), an entrepreneur who started the search engine [GoTo.com](/source/GoTo.com) (later Overture).[{{cite web |url=http://www.compete.com/help |title=Compete: FAQ |accessdate=2008-04-19 |url-status=dead |archiveurl=https://web.archive.org/web/20080502225114/http://www.compete.com/help/#tlbr |archivedate=2008-05-02 }}] In March 2008, London market research company [TNS](/source/Taylor_Nelson_Sofres) purchased Compete.com for $150 million.[{{Cite web|url=https://xconomy.com/boston/2008/03/03/bostons-compete-bought-by-uk-market-research-firm-for-up-to-150-million/|title=Xconomy: Boston's Compete Bought by UK Market Research Firm for Up to $150 Million|last=Zacks|first=Rebecca|date=2008-03-03|website=Xconomy|language=en|access-date=2019-02-23}}] The Compete.com service ceased activity on December 31, 2016.[{{Cite web|url=https://www.compete.com/|archive-url=https://web.archive.org/web/20161229174814/https://www.compete.com/|url-status=dead|archive-date=2016-12-29|title=Measuring digital performance for 15 years {{!}} PRO|date=2016-12-29|website=Compete.com|access-date=2019-02-23}}]
==See also==
* [Alexa.com](/source/Alexa.com)
* [Quantcast.com](/source/Quantcast.com)
== References ==
{{reflist|30em}}
==External links==
*{{Official website|http://www.compete.com/about}}(now closed)
{{WPP}}
{{Portalbar|Companies}}
Category:American companies established in 2000
Category:Companies based in Atlanta
Category:Research and analysis firms of the United States
Category:Market research companies of the United States
Category:Defunct online companies of the United States
Category:Internet properties established in 2000
Category:Digital marketing companies of the United States
Category:Defunct research and analysis firms
Category:Internet properties disestablished in 2016
Category:Companies disestablished in 2016
Category:2016 disestablishments in Georgia (U.S. state)
Category:American corporate subsidiaries
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Adapted from the Wikipedia article [Compete.com](https://en.wikipedia.org/wiki/Compete.com) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Compete.com?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.