# Communications manager

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{{Multiple issues|{{more footnotes needed|date=October 2020}}{{more citations needed|date=October 2020}}}}

A '''communications manager''', sometimes called ''public relations manager'' or ''pr manager'', is a person entrusted with the [management](/source/communications_management) (planning, implementation and [controlling)](/source/Control_(management)) of [strategic, goal-oriented communication processes](/source/strategic_communications) between organizations (companies, associations, authorities, NGOs, etc.) and their respective [stakeholders](/source/Stakeholder_(corporate)).<ref>Zerfass, A., & Volk, S. C.(2020): Communication management. In: P. Moy (Ed.),
Oxford Bibliographies in Communication. New York, NY: Oxford University Press. DOI: 10.1093/OBO/9780199756841-0244</ref>

Typical job titles for communications managers are - depending on their level - ''Communications manager'', [Communications Director](/source/Director_of_communications), ''Vice President Communications'' and [Chief Communications Officer](/source/Chief_Communications_Officer) (CCO). The activity is not to be equated with that of the press or media [spokesperson](/source/spokesperson), who is only responsible for communication with the media ([media relations](/source/media_relations)). However, the area of media relations makes up a large (but declining) area of work for communication managers.<ref>Zerfass, A., Verhoeven, P., Moreno, A., Tench, R., & Verčič, D. (2020). European Communication Monitor 2020. Ethical challenges, gender issues, cyber security, and competence gaps in strategic communication. Results of a survey in 44 countries. Brussels: EUPRERA/EACD, p. 77. Online: [https://www.cmgt.uni-leipzig.de/fileadmin/downloads/ECM2020-Results-ChartVersion.pdf PDF].</ref>

== Fields of work ==
Communication managers work in commercial enterprises, government organizations/authorities, [non-governmental organizations](/source/NGO) (associations and other NGOs), scientific institutions, parties and other organizations.

The areas in which communication managers work include the following communication disciplines:
* [Media relations](/source/Media_relations)
* [Internal communications](/source/Internal_communications)
* [Marketing communications](/source/Marketing_communications)
* Public affairs (representation of interests and lobbying)
* Sales communications
* [Investor relations](/source/Investor_relations)

Typical tasks and objectives include:
* overall [management of strategic communications](/source/Communications_management)
* the evaluation of communication activities and measurement of success (communication controlling)
* brand communications
* internal advice and training
* [CSR communications](/source/Corporate_social_responsibility)

== Professional associations ==
Communications manager is a profession, with professional organizations on international, national and regional levels:
* [European Association of Communication Directors](/source/European_Association_of_Communication_Directors) (EACD), the professional association for senior communication managers (communication directors) in companies, headquartered in Brussels

== Prominent examples ==
Prominent examples of high-level communications managers include:
* the current [White House Communications Director](/source/White_House_Communications_Director)
* the current [Downing Street Director of Communications](/source/Downing_Street_Director_of_Communications) to the Prime Minister of the United Kingdom

== References ==
{{Reflist}}

== External links ==
* Zerfass, A., Verhoeven, P., Moreno, A., Tench, R., & [Verčič, D.](/source/Dejan_Ver%C4%8Di%C4%8D) (2020). European Communication Monitor 2020. Ethical challenges, gender issues, cyber security, and competence gaps in strategic communication. Results of a survey in 44 countries. Brussels: EUPRERA/EACD. Online: [https://www.cmgt.uni-leipzig.de/fileadmin/downloads/ECM2020-Results-ChartVersion.pdf PDF]

Category:Public relations people by role
Category:Management occupations
Category:Corporate titles
Category:Communications management
Category:Managers

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Adapted from the Wikipedia article [Communications manager](https://en.wikipedia.org/wiki/Communications_manager) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Communications_manager?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.