# Cliché Magazine

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***Cliché Magazine*** is a digital fashion magazine that focuses on fashion, music, lifestyle, entertainment, and culture.[1] Based in [Los Angeles](/source/Los_Angeles) and [Las Vegas](/source/Las_Vegas), the magazine releases monthly issues exclusively on digital platforms.

## Basic information

The magazine was founded by [Jeremy Fall](/source/Jeremy_Fall) as [editor-in-chief](/source/Editor_in_chief)[2] and premiered on June 1, 2009. Fall founded *Cliché* at the age of 18, initially as a side project, while working as an event producer.[3] According to Fall, the magazine reached one million unique views in December 2009. On June 1, 2011, after a year-long hiatus, the magazine was relaunched in a new format that allowed for audio and video embedding.[3][4] Head photographer Dirk Mai produces cover editorials as well as other exclusive content for the magazine.[5][6]

Richard Corbett became the new proprietor of *Cliché*[7] in December 2011, and Megan Portorreal took the reins as editor-in-chief of the magazine[7] In October 2012, Wilson Greene joined the *Cliché* team [7] as a managing partner and [COO](https://www.investopedia.com/terms/c/coo.asp). In May 2012, Cliché assigned Quavondo Nguyen to their team as creative director and head photographer. With a design and photography background, Quavondo was able to provide creative insights to help the company rebrand its product. In the summer of 2013, *Cliché* relaunched with a new visual identity, including logo, website and magazine redesign. Quavondo left Cliché in 2018 but returned in 2020 as the editor-in-chief.[citation needed]

## Print is Dead campaign

In December 2009, the magazine released its "Print is Dead, Get Over It" campaign.[8] In light of the online publication boom, *Cliché's* print issues were in high demand.[6][9] In addition to its website, *Cliché* is also available as an [iPhone](/source/IPhone) and [iPod](/source/IPod) touch application.[10]

## Environmental Efforts

Its August 2009 issue, titled "The Green Issue", focused on providing environmental conservation tips as well as highlighting eco-friendly brands such as [Tom's Shoes](/source/Tom's_Shoes).[11]

## Other brands

In addition to the magazine, *Cliché* used to run the blog Hello Kitsch, which was presented in a daily format and included additional personal content between issues.[12][13] The blog posts have now been digitalized.

Cliché TV was created as a way to promote independent artists and showcase webisodes, models, and other video-related projects.[14]

## Cover models

*Cliché's* covers have featured a wide range of appearances, including [Brittany Flickinger](/source/Brittany_Flickinger),[15] [Mandy Jiroux](/source/Mandy_Jiroux),[16] [Tiësto](/source/Ti%C3%ABsto),[17] actress [Torrey DeVitto](/source/Torrey_DeVitto), and the band [The Maine](/source/The_Maine_(band)).[8]

## References

1. ["About Cliche Magazine"](https://www.clichemag.com/about-cliche-magazine/). *ClicheMag.com*. Retrieved 2021-12-01.

1. ["Caught: Technology's Next Revolution"](https://web.archive.org/web/20120426060958/http://www.clichemag.com/2012/01/02/caught-technologys-next-revolution/). *ClicheMag.com*. January 2, 2012. Archived from [the original](http://www.clichemag.com/2012/01/02/caught-technologys-next-revolution/) on April 26, 2012.

1. ["WeTheUrban Interview: Cliché Magazine's Jeremy Fall"](https://web.archive.org/web/20111006155525/http://www.wetheurban.com/post/4191246253/wetheurban-interview-cliche-magazines-jeremy-fall). *WeTheUrban.com*. March 29, 2011. Archived from [the original](http://www.wetheurban.com/post/4191246253/wetheurban-interview-cliche-magazines-jeremy-fall) on October 6, 2011.

1. Stark, Robyn (May 2, 2011). ["Catching Up with the Editor-In-Chief of Cliché Magazine"](https://web.archive.org/web/20111012223707/http://stream.fidoo.com/interviews/catching-up-with-the-eic-of-cliche-magazine/). *Stream.Fidoo.com*. Archived from [the original](http://stream.fidoo.com/interviews/catching-up-with-the-eic-of-cliche-magazine/) on October 12, 2011.

1. ["Dirk Mai: Fashion Photographer On The Rise"](https://web.archive.org/web/20100323023459/http://minxmen.onsugar.com/Dirk-Mai-Fashion-Photographer-Rise-3166745). *Minx Men*. May 27, 2009. Archived from [the original](http://minxmen.onsugar.com/Dirk-Mai-Fashion-Photographer-Rise-3166745) on March 23, 2010.

1. ["THE MAN BEHIND THE MAG: Jeremy Fall, Editor-In-Chief Of Cliché Magazine"](https://web.archive.org/web/20111004133840/http://fashionindie.com/the-man-behind-the-mag-jeremy-fall-editor-in-chief-of-cliche-magazine/). FashionIndie. September 1, 2009. Archived from [the original](http://fashionindie.com/the-man-behind-the-mag-jeremy-fall-editor-in-chief-of-cliche-magazine/) on October 4, 2011. Retrieved October 21, 2011.

1. ["About"](https://web.archive.org/web/20120529055613/http://www.clichemag.com/about/). *ClicheMag.com*. Archived from [the original](http://www.clichemag.com/about) on May 29, 2012.

1. ["www.clichemag.com/issue07"](https://web.archive.org/web/20100215030125/http://www.clichemag.com/issue07/). Archived from [the original](http://www.clichemag.com/issue07) on February 15, 2010. Retrieved March 15, 2010.

1. Mabasa, Daniel (July 21, 2009). ["Launch of Cliché Magazine"](http://yourdailythread.com/2009/07/21/cliche-magazine/). *Your Daily Thread*. [Archived](https://web.archive.org/web/20100116000043/http://yourdailythread.com/2009/07/21/cliche-magazine/) January 16, 2010 at the Wayback Machine.

1. Smith, Steve (October 22, 2009). ["GQ, Other Conde Titles to Launch iPhone Editions"](https://web.archive.org/web/20111002043625/http://www.minonline.com/news/12465.html). *MinOnline*. Archived from [the original](http://www.minonline.com/news/12465.html) on October 2, 2011.

1. ["www.clichemag.com/issue03"](https://web.archive.org/web/20100220152403/http://www.clichemag.com/issue03/). Archived from [the original](http://www.clichemag.com/issue03) on February 20, 2010. Retrieved March 15, 2010.

1. Moran, Corey (October 30, 2009). ["FIRST LOOK: Cliché Magazine's "Behind The Scenes" Issue"](https://web.archive.org/web/20091103082513/http://fashionindie.com/first-look-cliche-magazines-behind-the-scenes-issue/). *FashionIndie.com*. Archived from [the original](http://fashionindie.com/first-look-cliche-magazines-behind-the-scenes-issue/) on November 3, 2009.

1. ["Hello Kitsch by ClichéMagazine"](http://www.hellokitsch.com). *Hello Kitsch | Cliché Magazine Blog*. [Archived](https://web.archive.org/web/20100526231718/http://www.hellokitsch.com/) May 26, 2010 at the Wayback Machine.

1. ["Cliché TV"](https://web.archive.org/web/20140108073913/http://www.clichetv.tv/). *ClicheTV.tv*. Archived from [the original](http://www.clichetv.tv) on January 8, 2014.

1. ["Former Paris BFF Finally Talks About Split"](http://www.starzlife.com/20090717/former-paris-bff-finally-talks-about-split/). *StarzLife.com*. July 17, 2009. Retrieved October 21, 2011.

1. [\[1\]](http://www.clichemag.com/issue04) [Archived](https://web.archive.org/web/20090906085425/http://www.clichemag.com/issue04) September 6, 2009 at the Wayback Machine

1. ["www.clichemag.com/issue08"](https://web.archive.org/web/20100227093815/http://www.clichemag.com/issue08/). Archived from [the original](http://www.clichemag.com/issue08) on February 27, 2010. Retrieved June 23, 2015.

## External links

- [Cliché Magazine's Official Website](http://www.clichemag.com/)

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Adapted from the Wikipedia article [Cliché Magazine](https://en.wikipedia.org/wiki/Clich%C3%A9_Magazine) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Clich%C3%A9_Magazine?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.