# Cheap Monday

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{{Short description|Swedish clothing label}}
{{More citations needed|date=November 2019}}
{{Infobox company
| name = Cheap Monday
| logo = Cheap Monday.png
| logo_caption = Original Cheap Monday logo, designed by Vår
| type = [Private](/source/Privately_held_company)
| industry = [Fashion](/source/Fashion)
| founded = 2004
| founders = Örjan Andersson and Adam Friberg
| hq_location_city = [Stockholm](/source/Stockholm)
| hq_location_country = [Sweden](/source/Sweden)
| products = Jeans, sneakers, shirts, flannel
| parent = [H&M](/source/H%26M)
| website = 
}}

'''Cheap Monday''' is a [Swedish](/source/Sweden) clothing label known for its skinny jeans and association with 2000s youth culture.<ref>{{Cite web |title=The Brands: How Cheap Monday is coming back |url=https://www.the-spin-off.com/news/stories/The-Brands-How-Cheap-Monday-is-coming-back-17793 |access-date=2026-01-09 |website=the-spin-off.com |language=en}}</ref><ref>{{Cite web |title=SHeap Monday: The Relaunch |url=https://www.asos.com/us/men/fashion-feed/2024_09_05-thurs/cheap-monday-relaunch/}}</ref> Founded in 2004 by Örjan Andersson and Adam Friberg, it was originally established as Weekend, a [second-hand store](/source/Charity_shop) in a [Stockholm](/source/Stockholm) suburb. The brand then began selling its own designs, its name derived from the fact that the original store was only open on Sundays.<ref>{{Cite web |title=Cheap Monday history |url=https://en.revert95.com/blogs/blog/cheap-monday-geschiedenis |access-date=2026-01-09 |website=Revert 95 |language=en}}</ref>

Cheap Monday eventually expanded beyond [jeans](/source/jeans) to include [sneakers](/source/Sneakers_(footwear)), [flannel](/source/flannel), and [shirts](/source/shirts). Its collections were distributed worldwide in a variety of stores such as [Urban Outfitters](/source/Urban_Outfitters) and [Barneys New York](/source/Barneys_New_York), as well as online retailers like [The Iconic](/source/The_Iconic), [SurfStitch](/source/SurfStitch), and [ASOS](/source/ASOS_(retailer)). In addition to franchise locations, the label had four standalone stores in [London](/source/London), [Paris](/source/Paris), [Beijing](/source/Beijing), and [Shenyang](/source/Shenyang), and launched several pop-up shops in [Stockholm](/source/Stockholm), [Utrecht](/source/Utrecht), [Los Angeles](/source/Los_Angeles), and [Hong Kong](/source/Hong_Kong).

== Collaborations ==
[Teenage Engineering](/source/Teenage_Engineering) approached now former Cheap Monday designer Ann-Sofie Back to create an affordable [synthesizer](/source/synthesizer). This partnership led to the [Pocket Operator](/source/Pocket_Operators) series, which debuted at the 2015 [NAMM Trade Show](/source/NAMM_Show) and has since sold around 1 million units.<ref>{{Cite web |title=ten years of pocket operator® |url=https://teenage.engineering/products/po/anniversary |access-date=2025-10-13 |website=teenage engineering |language=en}}</ref>

==Acquisition==
On March 6, 2008 it was announced that retailer [H & M Hennes & Mauritz AB](/source/H%26M) (H&M) would acquire the company Fabric Scandinavien AB, maker of Cheap Monday jeans and operator of the Weekday store. H&M bought 60 percent of Fabric Scandinavien for 564 million [Swedish kronor](/source/Swedish_krona) (US$92 million at the time) from the founders of the company: Adam Friberg, Lars Karlsson, Örjan Andersson and Linda Friberg. H&M had "the possibility/obligation to acquire the remaining shares in the company within three to five years."<ref>{{Cite web
| title = H&M acquires the company behind Cheap Monday, Weekday and Monki
| publisher = H&M
| date = March 6, 2008
| url = http://www.hm.com/lb/investorrelations/pressreleases/__prfinance.nhtml?pressreleaseid=343334
| archive-url = https://archive.today/20130125135903/http://www.hm.com/lb/investorrelations/pressreleases/__prfinance.nhtml?pressreleaseid=343334
| url-status = dead
| archive-date = January 25, 2013
| accessdate = January 2, 2010
}}</ref>

==Closure and Relaunch==
As of November 2018, H&M announced that they would be closing their Cheap Monday brand due to poor sales. The closure of the business was completed in June 2019.<ref>{{Cite web|url=https://www.independent.co.uk/life-style/fashion/hm-cheap-monday-shut-down-shopping-fashion-a8658901.html|title=Our favourite denim brand is shutting down|website=[Independent.co.uk](/source/Independent.co.uk)|date=29 November 2018}}</ref> In April 2024, H&M Group announced the brand would be relaunched and sold through their Weekday retail stores.<ref>{{Cite web |last=Wightman-Stone |first=Danielle |date=2024-04-24 |title=Cheap Monday relaunching with denim for the "next generation" |url=https://fashionunited.com/news/fashion/cheap-monday-relaunching-with-denim-for-the-next-generation/2024042459552 |access-date=2024-08-01 |website=FashionUnited |language=en}}</ref>

==References==
{{reflist}}

==External links==
* {{Official website}}

Category:Swedish brands
Category:Clothing brands of Sweden
Category:Clothing companies of Sweden
Category:2000 introductions
Category:Clothing companies established in 2000
Category:2000 establishments in Sweden
Category:Companies based in Stockholm
Category:Clothing brands of Stockholm
Category:Clothing retailers of Sweden
Category:Multinational companies headquartered in Sweden

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Adapted from the Wikipedia article [Cheap Monday](https://en.wikipedia.org/wiki/Cheap_Monday) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Cheap_Monday?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.