# Change Myself

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For 1991 single and electronic video "Change Myself" by Todd Rundgren, see [2nd Wind](/source/2nd_Wind).

***Change Myself*** is the debut Japanese-language [studio album](/source/Studio_album) by South Korean singer-born in Japan [Iconiq](/source/Iconiq), released on March 10, 2010.[1] The album was initially planned for a February 24 release, which was postponed for two weeks.[2][3]

## Background

Iconiq originally released music in Japan and South Korea as a member of South Korean girl-group [Sugar](/source/Sugar_(Korean_band)). Iconiq previously released two solo singles under the name Ahyoomee in South Korea in 2006, following Sugar disbanding in December 2006.[4] In 2008, Iconiq moved to [West Hollywood, California](/source/West_Hollywood,_California), to study at dance and vocal schools.[3][4] Iconiq cites this trip for the inspiration for the change/rebirth theme of her Japanese debut.[5]

Iconiq returned to Japan in 2009, signed as an artist to [Avex Entertainment](/source/Avex_Entertainment). The stage name *Iconiq* was chosen for her re-debut, due to its strong impact and personal meaning/goal, "to become an icon for the era." believing the name had strong impact.[6]

## Promotion

The bulk of the marketing for the album centred on Iconiq's [buzz cut](/source/Buzz_cut) hair-style, often marketed as "baby short hair" (ベビーショートヘア),[3][7][8][9] along with the catch-phrase "Watashi ga kawaru. Ongaku de kawaru." (私が変わる。音楽で変わる。, *I change. I change through music.*)[9][10] Her hair style was suggested by her management as a strong image to complement her desire for a theme of change.[4][6]

Large-scale billboards showcasing Iconiq's hairstyle started appearing in Japanese city centres in late November, 2009. At the same time, her song "[I'm Lovin' You](/source/I'm_Lovin'_You)" (a duet with [Exile](/source/Exile_(Japanese_band)) vocalist [Atsushi](/source/Atsushi_(musician))) started airing in commercials for [Shiseido](/source/Shiseido)'s Maquillage cosmetics line, featuring actress [Juri Ueno](/source/Juri_Ueno).[2][3][11]

"I'm Lovin' You" was announced as Iconiq's debut digital single, first released as a ringtone at [Recochoku](/source/Recochoku) on December 9.[11] The ringtone was the most popular at Recochoku for an entire week, the first time a debut artist has achieved this.[3] By late January, the song had been downloaded as a ringtone approximately 300,000 times.[5] On January 27, the song was simultaneously released as a cellphone digital download, as well as a special rental store only single.[12][13]

Iconiq's second Maquillage commercial for Shiseido featured her personally, and was first announced in a press conference with a mini-live on 19 January.[5] The new commercial song, "[Change Myself](/source/Change_Myself_(song))," was produced by [Hiro](/source/Hiro_(music_producer)), who is known for producing such artists like [Kumi Koda](/source/Kumi_Koda) and [Namie Amuro](/source/Namie_Amuro). The change concept and catch-phrase are directly related to the lyrics of the song, such as the chorus line "no datte yes ni kaete ikeru" (NOだってYESに変えて行ける, *If it's a no, I'll change it to a yes.*).[5][14] The song was released as a ringtone through Recochoku on the 20th, and the commercial began airing on the 21st.[5] Much like its predecessor, the song debuted at #1 on Recochoku's weekly ranking chart.[8] It was released as a download to cellphones on March 3.[15] "[Bye Now!](/source/Bye_Now!)" followed as Iconiq's third Maquillage commercial in late February.[15]

Starting a day before the album's release, Iconiq was the featured spokesperson for [All Nippon Airways](/source/All_Nippon_Airways), US fashion brand [Kitson](/source/Kitson_(store)), Italian car manufacturer [Maserati](/source/Maserati), [Rhythm Zone](/source/Rhythm_Zone), music download site [Mu-Mo](/source/Mu-Mo), Shiseido and [Starbucks](/source/Starbucks).[9] This was the first time a single person had promoted seven companies simultaneously in Japan.[16] Each commercial was marketed with Iconiq's marketing phrase "I change. I change through music"; however, the company name replaced "music" in each instance.[17]

Iconiq also appeared in many fashion and music centred magazines, most notably on the cover of *Ginger'*s February 2010 issue.[18] She also featured in publications such as *Anan*, *Barfout!*, *Bea's Up*, *[Classy](/source/Classy_(magazine))*, *Flava*, *Frau*, *Gekkan Exile*, *Glamorous*, *Jelly*, *[Junon](/source/Junon_(magazine))*, *Nikkan Entertainment*, *Sōen*, *Tokyo Headline*, *[Vivi](/source/Vivi_(magazine))* and *Voce*.[19]

## Chart reception

In the album's first week, it debuted at #3 on [Oricon](/source/Oricon)'s album charts, selling 32,000 copies.[20] This was the first top three position debut album since [Yui Aragaki](/source/Yui_Aragaki)'s *Sora* in late 2007.[7] The album one further week in the top 10, eventually charting in the top 300 albums for 10 weeks, and selling a total of 63,000 copies.[20]

Each digital single had moderate charting success. "I'm Lovin' You" reached #8 on [RIAJ](/source/RIAJ)'s full-length cellphone download [Digital Track Chart](/source/RIAJ_Digital_Track_Chart) in February.[21] "Change Myself"'s special edit version charted at #20,[22] with the full-length version later peaking at #34.[23] "Change Myself" also received minor airplay the week of the album's release, enough to reach #73 on *Billboard'*s [Japan Hot 100](/source/Japan_Hot_100) chart.[24] "Bye Now!" saw success on *Billboard*, peaking at #8 during the album's promotion due to strong airplay.[24] It did not chart as highly as the other singles on the digital track charts, peaking at #47 (with the special edited version peaking at #49).[23][25]

A special medley of the three promotional singles used in Shiseido Maquillage commercials saw minor digital success, peaking at #58.[25]

## Chart rankings

Chart (2010) Peak position Oricon weekly albums[26] 3 Soundscan weekly albums (CD+DVD)[27] 4 Soundscan weekly albums (CD only)[27] 16

### Reported sales

Chart Amount Oricon physical sales[20] 64,000

## Release history

Region Date Format Distributing label Japan March 10, 2010[1] CD Rhythm Zone Taiwan March 12, 2010[28] Avex Asia South Korea March 17, 2010[29] SM Entertainment Hong Kong March 26, 2010[30] Avex Asia Japan March 27, 2010[31] Rental CD Rhythm Zone March 31, 2010[32] PC download, cellphone download Rhythm Zone

## References

1. ["JBOOK：CHANGE MYSELF（DVD付）：ICONIQ：CD"](http://www.jbook.co.jp/p/p.aspx/3897373/s/) (in Japanese). JBook. Retrieved 2010-07-24.

1. ["新人美女アーティストがEXILE・ATSUSHIとの"丸刈り2ショット"で衝撃デビュー"](http://www.oricon.co.jp/news/music/71440/full/) (in Japanese). Oricon. 2009-12-09. Retrieved 2010-07-21.

1. ["ATSUSHI（EXILE）の心を動かした新人・ICONIQが、2009年新人最高DL記録を樹立"](http://www.barks.jp/news/?id=1000056540) (in Japanese). Barks. 2009-12-17. Retrieved 2010-07-24.

1. ["Rising Star Set to Shine"](http://search.japantimes.co.jp/cgi-bin/fm20100528r1.html). [The Japan Times](/source/The_Japan_Times). 2010-05-28. Retrieved 2010-07-24.

1. ["ICONIQ、資生堂「マキアージュ」CM発表会にて初お披露目＆初ライヴ"](http://www.barks.jp/news/?id=1000057438) (in Japanese). Barks. 2010-01-19. Retrieved 2010-07-24.

1. ["NOをYESに変えるICONIQアルバム「CHANGE MYSELF」インタビュー"](https://web.archive.org/web/20100323082110/http://chocoage.jp/interview/1003/index_iconiq.html) (in Japanese). Chocoage. March 2010. Archived from [the original](http://chocoage.jp/interview/1003/index_iconiq.html) on 2010-03-23. Retrieved 2010-07-24.

1. ["新人・ICONIQが初登場3位、デビューアルバムTOP3入りは新垣結衣以来2年3ヶ月ぶり"](http://www.oricon.co.jp/news/rankmusic/74322/full/) (in Japanese). Oricon. 2010-03-16. Retrieved 2010-07-21.

1. ["ICONIQ、レコチョクウィークリーも2作品連続1位獲得"](http://www.barks.jp/news/?id=1000057806) (in Japanese). Barks. 2010-01-28. Retrieved 2010-07-24.

1. ["ICONIQがMASERATI、スターバックス、kitsonら7企業とコラボCMを制作"](http://www.barks.jp/news/?id=1000059090) (in Japanese). Barks. 2010-03-09. Retrieved 2010-07-24.

1. ["資生堂「マキアージュ」キャスティング＆楽曲タイアップ決定！"](https://web.archive.org/web/20151123042416/http://iconiq.jp/news/100120_3.html). [Rhythm Zone](/source/Rhythm_Zone). January 20, 2010. Archived from [the original](http://iconiq.jp/news/100120_3.html) on November 23, 2015. Retrieved July 24, 2010.

1. ["謎の"坊主"女性アーティスト、ICONIQ。ATSUSHI （EXILE） とのコラボ曲が、資生堂「マキアージュ」CM曲に決定"](http://www.cdjournal.com/main/news/iconiq/27545) (in Japanese). CDJournal. 2009-11-24. Retrieved 2010-07-24.

1. ["ICONIQ、2作連続レコチョクデイリー1位"](http://www.barks.jp/news/?id=1000057551) (in Japanese). Barks. 2010-01-22. Retrieved 2010-07-24.

1. ["「I'm lovin' you」着うたフル 配信スタート"](https://web.archive.org/web/20160303194802/http://iconiq.jp/news/100120.html). [Rhythm Zone](/source/Rhythm_Zone). January 20, 2010. Archived from [the original](http://iconiq.jp/news/100120.html) on March 3, 2016. Retrieved July 24, 2010.

1. ["Change Myself ICONIQ 歌詞情報 - goo 音楽"](https://web.archive.org/web/20100502050246/http://music.goo.ne.jp/lyric/LYRUTND88100/index.html) (in Japanese). Goo. Archived from [the original](http://music.goo.ne.jp/lyric/LYRUTND88100/index.html) on 2010-05-02. Retrieved 2010-07-24.

1. ["資生堂「マキアージュ」TVCFソング「BYE NOW!」配信情報"](https://web.archive.org/web/20160304023019/http://iconiq.jp/news/100301.html). [Rhythm Zone](/source/Rhythm_Zone). March 1, 2010. Archived from [the original](http://iconiq.jp/news/100301.html) on March 4, 2016. Retrieved July 24, 2010.

1. ["ICONIQ、7企業CMに同時出演！ 史上初の仰天コラボで"七変化"披露"](http://www.oricon.co.jp/news/movie/74106/full/) (in Japanese). Oricon. 2010-03-09. Retrieved 2010-07-21.

1. ["ICONIQ、7社とコラボ！"](http://www.cdjournal.com/main/news/iconiq/29690) (in Japanese). CDJournal. 2010-03-09. Retrieved 2010-07-24.

1. ["ATSUSHI（EXILE）とのコラボで超話題のICONIQが雑誌の表紙に初登場"](http://www.barks.jp/news/?id=1000056781) (in Japanese). Barks. 2009-12-24. Retrieved 2010-07-24.

1. ["MEDIA"](https://web.archive.org/web/20100724014348/http://iconiq.jp/media/index.html). [Rhythm Zone](/source/Rhythm_Zone). May 28, 2010. Archived from [the original](http://iconiq.jp/media/index.html) on July 24, 2010. Retrieved July 24, 2010.

1. ["オリコンランキング情報サービス「you大樹」"](http://ranking.oricon.co.jp). *[Oricon](/source/Oricon)*. Retrieved 2010-07-22. (subscription only)

1. ["レコード協会調べ 2010年01月27日～2010年02月02日 ＜略称：レコ協チャート（「着うたフル(R)」）＞"](https://web.archive.org/web/20140929101323/http://satsuki.musicdb.gr.jp/all_info/ranking_weekly/WeeklyRankingAction.do?term=2010f&weeklyCd=20100202&rankKbn=50). RIAJ. February 5, 2010. Archived from [the original](http://satsuki.musicdb.gr.jp/all_info/ranking_weekly/WeeklyRankingAction.do?term=2010f&weeklyCd=20100202&rankKbn=50) on September 29, 2014. Retrieved July 24, 2010.

1. ["レコード協会調べ 2010年03月03日～2010年03月09日 ＜略称：レコ協チャート（「着うたフル(R)」）＞"](https://web.archive.org/web/20140929101513/http://satsuki.musicdb.gr.jp/all_info/ranking_weekly/WeeklyRankingAction.do?term=2010f&weeklyCd=20100309&rankKbn=50). RIAJ. February 12, 2010. Archived from [the original](http://satsuki.musicdb.gr.jp/all_info/ranking_weekly/WeeklyRankingAction.do?term=2010f&weeklyCd=20100309&rankKbn=50) on September 29, 2014. Retrieved July 24, 2010.

1. ["レコード協会調べ 2010年03月31日～2010年04月06日 ＜略称：レコ協チャート（「着うたフル(R)」）＞"](https://web.archive.org/web/20140929101730/http://satsuki.musicdb.gr.jp/all_info/ranking_weekly/WeeklyRankingAction.do?term=2010f&weeklyCd=20100406&rankKbn=50). RIAJ. April 9, 2010. Archived from [the original](http://satsuki.musicdb.gr.jp/all_info/ranking_weekly/WeeklyRankingAction.do?term=2010f&weeklyCd=20100406&rankKbn=50) on September 29, 2014. Retrieved July 24, 2010.

1. ["Japan Billboard Hot 100"](https://web.archive.org/web/20120519082810/http://www.billboard-japan.com/system/jp_charts/hot100/page:19). Billboard. March 22, 2010. Archived from [the original](http://www.billboard-japan.com/system/jp_charts/hot100/page:19) on 2012-05-19. Retrieved July 24, 2010.

1. ["レコード協会調べ 2010年03月10日～2010年03月16日 ＜略称：レコ協チャート（「着うたフル(R)」）＞"](https://web.archive.org/web/20141228000608/http://satsuki.musicdb.gr.jp/all_info/ranking_weekly/WeeklyRankingAction.do?term=2010f&weeklyCd=20100316&rankKbn=50). RIAJ. March 19, 2010. Archived from [the original](http://satsuki.musicdb.gr.jp/all_info/ranking_weekly/WeeklyRankingAction.do?term=2010f&weeklyCd=20100316&rankKbn=50) on December 28, 2014. Retrieved July 24, 2010.

1. ["CHANGE MYSELF（DVD付） - ICONIQ / オリコンランキング情報サービス「you大樹」"](http://ranking.oricon.co.jp/free_contents/search/detail.asp?itemcd=854182&samecd=1) (in Japanese). [Oricon](/source/Oricon). Retrieved 2010-07-22.

1. ["週間 CDソフト TOP20 2010年3月8日～2010年3月14日 調査分"](http://www.phileweb.com/ranking/cd-top20/1398.html) (in Japanese). *Soundscan*. PhileWeb. Retrieved 2010-07-22.

1. ["CHANGE MY SELF\[CD/DVD\]"](https://web.archive.org/web/20110903013226/http://www.95music.com/productDoc.jsp?id=74900) (in Chinese). 95music. Archived from [the original](http://www.95music.com/productDoc.jsp?id=74900) on 2011-09-03. Retrieved 2010-07-28.

1. ["ICONIQ - Change Myself (Korea Version)"](http://www.yesasia.com/global/iconiq-change-myself-korea-version/1022252996-0-0-0-en/info.html) (in Korean). Yesasia. Retrieved 2010-07-22.

1. ["ICONIQ - Change Myself (Hong Kong Version)"](http://www.yesasia.com/global/change-myself-album-dvd-hong-kong-version/1022391161-0-0-0-en/info.html) (in Chinese). Yesasia. Retrieved 2010-07-22.

1. ["CHANGE MYSELF/ICONIQ"](http://www.tsutaya.co.jp/works/20242318.html). Tsutaya. Retrieved August 20, 2010.

1. ["3/31（水）より「CHANGE MYSELF」収録曲着うたフル、PC配信スタート！"](https://web.archive.org/web/20160304023024/http://iconiq.jp/news/100330.html). [Rhythm Zone](/source/Rhythm_Zone). March 30, 2010. Archived from [the original](http://iconiq.jp/news/100330.html) on March 4, 2016. Retrieved July 24, 2010.

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Adapted from the Wikipedia article [Change Myself](https://en.wikipedia.org/wiki/Change_Myself) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Change_Myself?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.