# Centerfold

> Mediated Wiki article. Canonical URL: https://mediated.wiki/source/Centerfold
> Markdown URL: https://mediated.wiki/source/Centerfold.md
> Source: https://en.wikipedia.org/wiki/Centerfold
> Source revision: 1341533324
> License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/)

{{Short description|Portrait of a model in the middle of a magazine, or the model depicted therein}}
{{other uses}}
{{Use mdy dates|date=April 2012}}
[[File:Champ 1962 12 centerfold.jpg|thumb|A centerfold spread from a 1962 issue of the [physique magazine](/source/physique_magazine) ''Champ'', showing a male model in a posing strap. In this example, the reader would be required to rotate the magazine to view the photo properly.]]
[[File:Keppler - Hayes.jpg|thumb|"Torpedoes in His Path: Can he, with that load, get through without exploding them?"
U.S. President [Rutherford B. Hayes](/source/Rutherford_B._Hayes) carries a cabinet on his back, containing Vice President [William Wheeler](/source/William_A._Wheeler), Secretary of the Treasury [John Sherman](/source/John_Sherman), and Secretary of the Interior [Carl Schurz](/source/Carl_Schurz). In the background are [James G. Blaine](/source/James_G._Blaine), [John Logan](/source/John_A._Logan), [Abram Hewitt](/source/Abram_Hewitt) and others. Published in ''[Puck Magazine](/source/Puck_Magazine)'': Centerfold; Vol. 1 No. 1, March 14, 1877]]

The '''centerfold''' or '''centrefold''' of a [magazine](/source/magazine) is the inner pages of the middle [sheet](/source/Folio), usually containing a [portrait](/source/portrait), such as a [pin-up](/source/pin-up) or a [nude](/source/Nudity). The term can also refer to the model featured in the portrait.<ref>{{cite dictionary |url=http://www.merriam-webster.com/dictionary/centerfold |title=Centerfold |dictionary=[Merriam-Webster](/source/Merriam-Webster)}}</ref> In [saddle-stitch](/source/saddle-stitch)ed magazines (as opposed to those that are [perfect-bound](/source/perfect_binding)), the centerfold does not have any blank space cutting through the image.

The term was coined by [Hugh Hefner](/source/Hugh_Hefner), founder of ''[Playboy](/source/Playboy)'' magazine.<ref>{{cite web |url=http://www.cnn.com/CNN/Programs/people/shows/hefner/profile.html |title=Hugh Hefner Profile |work=People in the News |publisher=CNN |access-date=July 21, 2008}}</ref> The success of the 1953 first issue of ''Playboy'' has been attributed in large part to its centerfold: a nude of [Marilyn Monroe](/source/Marilyn_Monroe).<ref>{{cite web |url=http://www.playboy.com/worldofplayboy/faq/firstissue.html |archive-url=https://web.archive.org/web/20110607073029/http://www.playboy.com/worldofplayboy/faq/firstissue.html |archive-date=June 7, 2011 |title=The Playboy FAQ: The First Issue |work=World of Playboy |publisher=Playboy}}</ref> The advent of monthly centerfolds gave the pin-up a new respectability and helped to sanitize the notion of "sexiness".<ref name=Slade/> Being featured as a centerfold could lead to film roles for models, and still occasionally does today.<ref name=Slade>{{cite book|title=Pornography and sexual representation: a reference guide|publisher=[Greenwood Publishing Group](/source/Greenwood_Publishing_Group)|author=Slade, Joseph W. |year=2001|url=https://books.google.com/books?id=ZaGTZySRzeYC|isbn=0-313-31520-5|pages=581}}</ref>

Early on, Hefner required ''Playboy'' centerfolds to be portrayed precisely, telling photographers in a 1956 memo that the "model must be in a natural setting engaged in some activity 'like reading, writing, mixing a drink'...[and]... should have a 'healthy, intelligent, American look—a young lady that looks like she might be a very efficient secretary or an undergrad at [Vassar](/source/Vassar_College).'"<ref name="nplus1">{{cite web| url=http://www.nplusonemag.com/playboy-hugh-hefner-story| title=Playboy: The Hugh Hefner Story|work=[n+1](/source/n%2B1)|date=January 13, 2009| access-date=January 24, 2009}}</ref>  Hefner later said that the ideal centerfold is one in which "a situation is suggested, the presence of someone not in the picture"; the goal was to transform "a straight [pinup](/source/pinup) into an intimate interlude, something personal and special."<ref name="nplus1"/>

Some magazines later adopted the practice of having a centerfold with three or even four-folds, using a longer sheet of paper at that spot and folding the extra length into the magazine. Racier adult magazines used this space to showcase more explicit imagery: "In order to represent breasts, genitals, anus, and face all within the tri-fold frame of the centerfold, models were propped up, legs spread, raised, and then jack-knifed against their bodies, arms plunged between them to spread the labia."<ref>Kelly Dennis, ''Art/porn: a history of seeing and touching'', Page 97, 2009, {{ISBN|1847880673}}</ref>

Though the term has become linked in the public consciousness with erotic material or models, many other magazines such as ''[Life](/source/Life_(magazine))'', ''[Time](/source/Time_(magazine))'' and ''[National Geographic](/source/National_Geographic_(magazine))'' have published fold-out spreads on other subjects.

==Titles==
Some magazines will refer to their centerfold models with a specific name, which may be connected to the magazine's brand or theme.<br />
When obtained from one of the more prestigious publications in the field, it can become a semi-formal personal title used in news articles and introductions long after the model's centerfold appearance.<ref>{{cite web | url =http://www.chicagonow.com/candid-candace/2015/04/playboys-hugh-hefner-turns-89-a-grateful-playmate-reminisces/#image/1 | title =Playboy's Hugh Hefner turns 89: A Grateful Playmate Reminisces | last =Jordan | first =Candace | date =April 10, 2015 | website =chicagonow.com | publisher =Chicago Tribune Media Group | access-date =March 28, 2016 | archive-date =December 26, 2015 | archive-url =https://web.archive.org/web/20151226120243/http://www.chicagonow.com/candid-candace/2015/04/playboys-hugh-hefner-turns-89-a-grateful-playmate-reminisces/#image/1 | url-status =dead }}</ref><ref>{{cite magazine |last=Cheung |first=Kevin |date=October 6, 2000 |title=Fresh Digital |magazine=The Age |location=Melbourne, Australia |publisher=Fairfax Media |page=95 |quote =Based on the comic book series by Ninja Turtles creators Laird and Eastman (and starring Penthouse Pet Julie Strain), Heavy Metal FAKK 2 is an adventure that offers enough high-tech violence and brazen sexual innuendo to put Lara Croft to shame.}}</ref>

{| class="wikitable"
|-
! Publication
! Centerfold
|-
| [''Blueboy''](/source/Blueboy_(magazine))
| Man of the Month/Year<ref>{{cite magazine |author=<!--Staff writer(s); no by-line.-->|date=January–February 1979 |title=Vote For The Best Man |magazine=Blueboy |location=Miami, FL | quote=Each man has appeared in a centerfold spread during the past year, and now it's Readers' Choice as to which one will be the Blueboy Man Of The Year and win $5000!}}</ref>
|-
| ''Cheri''
| Tart of the Month/Supertart<ref>{{cite magazine |author=<!--Staff writer(s); no by-line.-->|date=January 1984 |title=Solid Gold Supertart Diane Bentley |magazine=Cheri |location=New York, NY }}</ref>
|-
| [''Duke''](/source/Duke_(magazine))
| Duchess<ref>{{cite magazine |last=Davis |first=Elroy |date=June 1957 | title=Duchess Of The Month |magazine=Duke |publisher=Duke Publishing Co. |volume=1 |issue=1 |page=33}}</ref>
|-
| [''Gallery''](/source/Gallery_(magazine))
| Girl Next Door<ref>{{cite magazine |author=<!--Staff writer(s); no by-line.--> |date=August 2002 |title=Girl Next Door of the Month |magazine=Gallery |publisher=Montcalm Publishing Corporation|volume=30|issue=8 |page=30 }}</ref>
|-
| [''Genesis''](/source/Genesis_(magazine))
| Playgirls (double centerfold, discontinued)<ref>{{cite magazine |author=<!--Staff writer(s); no by-line.--> |date=June 1976 | title=The Playgirls |magazine=Genesis |publisher=Genesis Publications |volume=3 |issue=11 |page=49}}</ref>
|-
| [''High Society''](/source/High_Society_(magazine))
| Society's Child (abandoned name)<ref>{{cite magazine |author=<!--Staff writer(s); no by-line.-->|date=December 1983 |title=Society's Child Sandy |magazine=High Society |location=New York, NY |publisher=Drake Publishers |page=40}}</ref>
|-
| [''Hustler''](/source/Hustler_(magazine))
| Honey<ref>{{cite book |last=Ward |first=Robert |date=2012 |title=Renegades: My Wild Trip from Professor to New Journalist with Outrageous Visits from Clint Eastwood, Reggie Jackson, Larry Flynt, and other American Icons |publisher=F+W Media |page=130 |isbn=978-1-4405-3314-3}}</ref> 
|-
| [''Knave''](/source/Knave_(British_magazine))
| Maid of the Month<ref>{{cite magazine |author=<!--Staff writer(s); no by-line.--> |date=May 1979 |title=Brigitte Lahaie Maid of the Month |magazine=Knave |location=London |publisher=Knave Publications, Inc. Ltd. |volume=11 |issue=5 }}</ref>
|-
| ''[Lui](/source/Lui)'' 
| La Fille du Mois<ref>{{cite web | url =http://www.luimagazine.fr/sexy/fille-du-mois/ | title =La Fille du Mois | author =<!--Staff writer(s); no by-line.--> | website =luimagazine.fr | publisher =Lui Web SARL. | access-date =March 28, 2016 | archive-url =https://web.archive.org/web/20160405134743/http://www.luimagazine.fr/sexy/fille-du-mois/ | archive-date =April 5, 2016 | url-status =dead }}</ref>
|-
| [''Mandate''](/source/Mandate_(magazine))
| The Mandate Man (abandoned name)<ref>{{citation |author=<!--Staff writer(s); no by-line.-->|title=Mandate Calendar 1981 |publisher=Mavety Media|date=1980 | quote=A Mandate Man for every month}}</ref>
|-
| [''Mayfair''](/source/Mayfair_(magazine))
| Girl of the Month<ref>{{cite magazine |author=<!--Staff writer(s); no by-line.-->|date=April 1993 |title=Jamie-Lee Girl of the Month |magazine=Mayfair |location=London |publisher=Paul Raymond Publications |volume=28 |issue=4 |page=50 }}</ref>
|-
| ''[Men Only](/source/Men_Only)''
| Men Only Girl/Miss (abandoned name)<ref>{{cite magazine |author=<!--Staff writer(s); no by-line.-->|date=1975 |title=Men Only Girl: Miss Arabella Hart |magazine=Men Only |location= London |publisher=Paul Raymond Publications |volume=40 |issue=1 }}</ref>
|-
| [''Penthouse''](/source/Penthouse_(magazine))
| Pet
|-
| ''[Playboy](/source/Playboy)''
| [Playmate](/source/Playboy_Playmate)
|-
| ''[Playgirl](/source/Playgirl)''
| [Man of the Month/Year](/source/Playgirl)
|-
| ''[Playmen](/source/Playmen)''
| La Ragazza del Mese<ref>{{cite magazine |author=<!--Staff writer(s); no by-line.-->|date=August 1969 |title=Françoise La Ragazza del Mese |magazine=Playmen |location=Rome, Italy |publisher=Tattilo Editrice S.p.A }}</ref>
|-
|}

Some online-only media outlets maintain a monthly designation reminiscent of a print magazine centerfold; for example, the ''[Twistys](/source/Twistys)'' Treat.<ref>{{cite web | url =http://www.twistysvixens.com/tag/treat-of-the-month/ | title =Treat of the Month | author =<!--Staff writer(s); no by-line.--> | date =August 1, 2005 | website =twistysvixens.com | publisher =LemmeCheck Adult Network | access-date =March 28, 2016 | archive-date =April 11, 2016 | archive-url =https://web.archive.org/web/20160411180134/http://www.twistysvixens.com/tag/treat-of-the-month/ | url-status =dead }}</ref>

== Center spread==
As a layout device, a centerfold is closely related to a '''center spread''', a pictorial spanning the two center pages of a magazine or other publication, taking advantage of the fact that these are printed on a single sheet of paper.<ref>{{cite web|url=https://www.merriam-webster.com/dictionary/center%20spread|title=Center spread|work=Merriam-Webster Dictionary|publisher=Merriam Webster|accessdate=2024-01-18}}</ref>

==References==
{{Reflist}}
{{Sexual slang}}

Category:Graphic design
Category:Pin-up art
Category:Playboy
Category:Publishing
Category:Pornography terminology
*

---
Adapted from the Wikipedia article [Centerfold](https://en.wikipedia.org/wiki/Centerfold) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Centerfold?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.
