# Caroline Daur

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**Katharina Caroline** "**Caro**" **Daur** (born 12 March 1995) is a German fashion influencer and model.

## Biography

Daur was born on 12 March 1995 in [Hamburg](/source/Hamburg), Germany and grew up in [Seevetal](/source/Seevetal).[1] She began fashion blogging in 2014, launching *CaroDaur.com*. Since the start of her blog, she has become a notable international [fashion influencer](/source/Fashion_influencer).[2][3][4] Through her blog, she has partnered with companies like [Adidas](/source/Adidas), [Dolce & Gabbana](/source/Dolce_%26_Gabbana), [Fendi](/source/Fendi) or [Valentino](/source/Valentino_SpA). She also worked on global campaigns for [MAC Cosmetics](/source/MAC_Cosmetics), [APM](/source/APM_Monaco), and Dolce & Gabbana.[5][6]

In 2015, she was a recipient of the New Faces Award by *[Bunte](/source/Bunte)* in the fashion digital category.[7] In May 2017, she was honored as an Idol of the Year at the [About You Awards](/source/About_You_Awards).[8]

Daur released the Boss curated by Caro Daur collection in fall 2020 in cooperation with [Hugo Boss](/source/Hugo_Boss).[9] With Adidas and [Zalando](/source/Zalando), she released a period leggings in 2021.[10]

In addition to fashion, Daur is also a fitness influencer and has been publishing workout videos on the video platform YouTube since October 2019. In 2020, she wrote the e-book "DaurPower".[11]

## Reception

Daur was named "one of the most influential Germans" by the trade magazine Werben und Verkaufen in 2017.[12]

In 2017, Daur reportedly received a warning and subjected to a tax audit for violating the advertising labeling requirement on a sponsored post.[13][14] During the time, *[Manager Magazin](/source/Manager_Magazin)* conducted an interview with her, in which Daur evaded answering questions regarding sponsored content and the labeling requirement for her advertising.[15][16]

According to [Statista](/source/Statista), she was the fashion influencer with the second most followers on Instagram in Germany in 2017 - after [Leonie Hanne](/source/Leonie_Hanne). In 2021, Daur ranked third among the most valuable influencers - after Hanne and [Pamela Reif](/source/Pamela_Reif).[16]

## References

1. Anthony (22 October 2018). ["Caro Daur: New boyfriend?! Parents, friends and news of @carodaur - FIV Magazine: Fashion & Lifestyle"](https://fivmagazine.com/caro-daur-parents-friends-salary-the-most-important-information/). FIV Magazine. Retrieved 2019-10-11.

1. W&V+ (3 July 2017). [""Manager Magazin" zerlegt Caro Daur im Interview | W&V"](https://www.wuv.de/digital/lesetipp_manager_magazin_knoepft_sich_influencerin_vor). Wuv.de. Retrieved 2019-10-11.

1. ["• Infografik: Erfolgreiche Instagram-Fashion-Influencer in Deutschland | Statista"](https://de.statista.com/infografik/7112/instagram-fashion-influencer/). De.statista.com. 3 July 2017. Retrieved 2019-10-11.

1. ["TBT: The Cute Insta Beginnings of Caro Daur - Hypes & Likes"](https://web.archive.org/web/20191011142734/https://hypesandlikes.com/en/tbt-der-suesse-insta-start-von-caro-daur/). Hypesandlikes.com. 2018-08-16. Archived from [the original](https://hypesandlikes.com/en/tbt-der-suesse-insta-start-von-caro-daur/) on 2019-10-11. Retrieved 2019-10-11.

1. ["- Caro Daur | A High Fashion & Beauty Blog"](https://web.archive.org/web/20191011142726/https://carodaur.com/who-is-caro-daur/). Archived from [the original](https://carodaur.com/who-is-caro-daur/) on 2019-10-11. Retrieved 2019-10-11.

1. ["Archived copy"](https://web.archive.org/web/20191011142724/https://www.theblondesalad.com/en-BO/people/the-blonde-salad-meets-caro-daur). Archived from [the original](https://www.theblondesalad.com/en-BO/people/the-blonde-salad-meets-caro-daur) on 2019-10-11. Retrieved 2019-10-11.

1. ["Caro Daur: Steckbrief, Bilder und News | WEB.DE"](https://web.archive.org/web/20180217082626/https://web.de/magazine/schlagwort/caro-daur). Archived from [the original](https://web.de/magazine/schlagwort/caro-daur) on 2018-02-17. Retrieved 2019-10-11.

1. ["ABOUT YOU Awards 2017: Alle Informationen, Nominierte & Gewinner"](https://www.aboutyou-awards.de/awards-2017). *www.aboutyou-awards.de*. Retrieved 2020-07-23.

1. Alfons Kaiser (2020-09-15). ["Eine Kollektion mit Daur"](https://www.faz.net/aktuell/stil/mode-design/hugo-boss-arbeitet-mit-instagramerin-caro-daur-zusammen-16953204.html) (in German). *faz.net*. Retrieved 2022-01-03.

1. ["In der Regel nicht nur gut, sondern megaaa: Caro Daur präsentiert die erste Perioden-Leggings"](https://www.tres-click.com/perioden-leggings-von-caro-daur-und-adidas-zalando/) (in German). *tres-click.com*. 2021-06-18. Retrieved 2022-01-03.

1. Annalena Graudenz (2020-10-11). ["Caro Daur im Interview: "Das ist mein Schlüssel zu effektivem Training""](https://www.fitforfun.de/news/caro-daur-im-interview-ueber-ihren-effektiven-trainingsplan-daurpower-449577.html) (in German). *fitforfun.de*. Retrieved 2021-01-13.

1. Christa Catharina Müller (2017-07-03). ["Lesetipp: "Manager Magazin" knöpft sich Influencerin vor"](https://www.wuv.de/digital/lesetipp_manager_magazin_knoepft_sich_influencerin_vor). *wuv.de*. Retrieved 2018-02-19.

1. ["Der Fiskus schlägt zuAuch das Finanzamt ist Follower"](https://www.focus.de/finanzen/steuern/influencer-das-finanzamt-interessiert-sich-fuer-schleichwerbung_id_7382920.html) [The tax office is also a follower] (in German). *Focus*. 2017-07-23.

1. Schwarz, Salome (2017-07-05). ["Schweigen zu Schleichwerbe-Vorwürfen: Social-Media-Model offenbart Zwielichtigkeit der Branche"](https://www.chip.de/news/Schleichwerbung-auf-Instagram-Social-Media-Star-Caro-Daur-schweigt-zu-pikanten-Fragen_118151738.html) [Silence on allegations of surreptitious advertising: Social media model reveals the shady nature of the industry] (in German). *CHIP*

1. Lang, Bianca (2017-07-06). ["Die Daur-Werbesendung"](https://www.manager-magazin.de/unternehmen/karriere/caro-daur-die-instagram-influencerin-im-interview-a-1155194.html) [The Daur commercial] (in German). *Manager Magazin*

1. ["Schleichwerbung: Diese Fragen zur "Daur"-Werbesendung wollte Instagram-Star Caro Daur nicht beantworten › absatzwirtschaft"](https://www.absatzwirtschaft.de/schleichwerbung-diese-fragen-zur-daur-werbesendung-wollte-instagram-star-caro-daur-nicht-beantworten-109891/) (in German). *absatzwirtschaft.de*. 2017-07-04. Retrieved 2022-01-03.

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Adapted from the Wikipedia article [Caroline Daur](https://en.wikipedia.org/wiki/Caroline_Daur) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Caroline_Daur?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.